A Window into Brand Building | LexJet Blog

A Window into Brand Building

One-way window graphics for business

Billy Owen, graphic designer for Grellner Sales & Service, Sedalia, Mo., is a master at getting Grellner’s brand messaging out to an adult beverage-consuming audience in and around the beverage distributor’s HQ in Sedalia.

It’s not an easy task as the venues that host point of sale messaging – from bars and restaurants to c-stores and liquor stores – are often plastered with advertising messages, mostly focused on price. Owen, as detailed in an earlier blog post about his creative work at a fair, finds ways to get past the clutter and down to business.

Owen’s most recent project for a 1920s-themed bar in Rolla, Mo., was designed to dominate. The bar gave Owen some general direction, namely to maintain the ‘20s theme and use black-and-white imagery, and Owen ran with the concept.

Window graphics for a restaurantThe creation, as you can see in the photo, perfectly evokes the time period and gets the distributor’s brands a very nice play. The key here, beyond Owen’s appropriate design work, was placement and print material.

Given an opportunity to use window space, and after consulting with his LexJet customer specialist Kelly Price, Owen chose LexJet Aqueous Perforated Vinyl (70/30). He says he was a little nervous about using the product at first, but soon found the film performed far beyond his expectations after he printed it on his Canon iPF8000S.

“I was a little concerned that you wouldn’t really see the image that well since 70/30 means that 70 percent of the printing actually appears on it. I had no idea that it would turn out so well. I put a lot of texture and detail in it and everything showed up as I had designed it,” says Owen. “It takes a little longer to dry, but I always set the prints out for at least a day before I send them out, so it wasn’t a problem. Since then I’ve had three or four different requests for the window perf, so I expect I’ll be printing more of these projects.”

Printing more means more window space and more visibility for Grellner’s brands, which ultimately helps sales and builds market share. With LexJet’s help, Owen continues to find and use unique materials to complement his stellar design work.

Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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