Latex-printable Fabric to the Rescue as Fundraiser Photo Backdrop

Every year, hundreds of guests attend one of the largest and most glamorous events in Sarasota, Fla., the Wine, Women & Shoes luncheon and fashion show. Earlier this year, organizers reached out to us for assistance with its photography area backdrop.

They needed a lightweight fabric that could hang elegantly without wrinkles or creases across a 19-foot area. Another challenge: It needed to be printed with deep black inks that really offset three logos at the top.

While it was the type of project that could have been handled with dye-sublimation technology, the new EnduraFab™ Stretch fabric, available exclusively at LexJet, is a latex-compatible option that saved money and production time for this fundraising event. We turned to the print professionals at Britten Studios in Traverse City, Mich.,  experts in fabric and decor printing, to get the job done.

“We simply could not have pulled off such a large, dramatic set without your assistance. It was easy to install and looking incredible on set,” says Minta Getzen, event coordinator and professional fundraising consultant for Forty Carrots Family Center, the beneficiary for the Wine, Women & Shoes event, which has raised $2.9 million since it began 12 years ago.

“The fabric was a brilliant alternative to vinyl, having a set built, or using foam board,” Getzen says. “It did not wrinkle and was very lightweight to hang. We installed it on pipe and drape rods and had a black drape behind it to block the light from shining through. It was fast and easy!”

Throughout the event, hundreds of photos were taken against the backdrop, which was complemented by a whimsical gold-and-black theme sponsored by Veuve Clicquot.

Scorch Fitness Focuses on Goals in a Big Way

When faced with a giant, blank wall, many business owners would simply choose a wall paper pattern, install it and call it a day. But Scorch Fitness, located in Sarasota, Fla., had a better idea: Why not create a customized wall mural to inspire their members to achieve their goals?

“The purpose of this mural was to … use it as a reminder to our members of why they’re here,” says Liz Lowe, Scorch co-owner and head coach. Paired with the break-through design of the mural, goals are printed in big, bold letters … “I want to be healthy,” “I want to sweat my butt off” are just two of the shared objectives that are reinforced every day.

“This wall behind us has totally changed the dynamic of the energy within here,” says fellow co-owner and founder, Ryan McDonald.

The team at Now That’s a Wrap printed the mural on LexJet Simple Flo Wrap Vinyl, and finished it with a UV coating for extra durability.

Watch the video above to see how it was done and how it’s impacted the Scorch Fitness team and their clients.

Top 26: The National Sunset Print Award Contenders

This week, LexJet will be hosting four prestigious judges in our Sarasota, Fla., headquarters for the third annual National Sunset Print Awards competition.

Each year, photographers and image makers compete at their local and regional print competitions where we offer Sunset Print Awards. The prints that win the Sunset award at those events have the opportunity to compete for the national award each November. Past winners have included Tammy Bevins and Kari Douma.

LexJet #brandUP: Giving Mote a Boost with Banners

When our summer interns set out to find worthy organizations to help with the LexJet #brandUP project, our friends over at Mote Marine Laboratory & Aquarium were an undeniable choice.

Mote's new otters exhibit is scheduled to open in early 2016.
Mote’s new otters exhibit is scheduled to open in early 2016.

These world-class scientists and staff work year-round to conduct research, save animals and educate the public near and far. Now in its 60th year, the Sarasota-headquartered Mote has expanded to five operations around Florida and continues to attract visitors, open new exhibits and change the way the world thinks about the ocean and how we all interact with it.

LexJet brandUP: Cat Depot Redux

Welcome to the first installment of LexJet brandUP! This is a series created by our intrepid interns who journeyed out into LexJet’s hometown community, in and around Sarasota, Fla., and found several businesses and non-profit organizations that could use a little branding makeover with the help of wide-format graphics.

First up, they headed to Cat Depot, an organization devoted to rescuing homeless cats, offering low-cost veterinary services, finding new homes for cats and providing education. The non-profit is well-known in the community, but like many others, had relied on make-shift ways to present its messaging, such as posters adhered to windows with scotch tape. It didn’t take long to discover many ways our technology could jazz the center up.

National Sunset Print Award Judging Starts Today at LexJet HQ

Sunset Print Award

Today is the big day: 29 photographers and their award-winning prints compete for the ultimate prize, the first National Sunset Print Award being held at LexJet headquarters in Sarasota, Fla.

A five-person judging panel will stroll through the gallery of images that won Sunset Print Awards at a variety of photo competitions across the country. Those winners were then eligible for the National Sunset Print Award with the First-, Second- and Third-Place winners earning valuable prizes.

This year’s judges include:

The judges’ work will be cut out for them as the 29 Sunset Print Award winners run the gamut from landscapes and portraits to fine art and abstract work.

To view all of the 2014 Sunset Print Award winners currently on display for judging today, go to www.sunsetprint.com/previous-winners/. You will also see Sunset Print Award winners from previous years, so it’s a diverse gallery of talent.

To find out the 2015 competitions where the Sunset Print Award is being presented, go to www.sunsetprint.com/sunset-print-award/. This page is continually being updated as organizations around the country finalize their conferences, conventions and competitions, so check back regularly for the latest.

Also, check back here for the final judging results from the first National Sunset Print Award.