Front & Back Thermal Laminates Protect Posters at the Right Price

For many of us, running to catch a plane leaves little time to stroll through airport retail outlets, but inevitably, there’s that long layover … or the delayed flight. That’s when we end up meandering over to the shops. And to entice our purchases, posters beckon us in with deals and specials.

Chances are, those posters were printed at Paradies Lagardere Travel Retail‘s busy Atlanta printing operation, where the team turns out hundreds of posters and other signage every month that’s displayed in airports all over the U.S. and Canada.

While the signs are replaced each month, they still need to get the job done, says Wade Ervin, who heads up the printing jobs. “Everything is constantly changing,” he says. “That sign goes up in front of an airport gift shop, and after the 30-day sale is over, it gets thrown away.”

Retail Signage Made Easy: Our Favorite Go-to Products

In the fast-paced world of retail promotion in the form of hanging signs, window graphics, floor stickers and much more, providing easy-to-install material is key. Whether it’s a teenage sales clerk or an experienced graphics installer doing the work, switching out retail signage has to be quick and efficient.

Here are some solutions for retail spaces that you can offer your customers who are looking for great print quality, speedy install and clean removal when it’s time for the message to change:

Allison-Kaufman-Display-350x727
LexJet Extreme AquaVinyl w/ PSA

Re-invigorate Display Cases: When Allison-Kaufman Company participated in a jewelry show, they needed an eye-catching display for the Queen of Black Diamonds pieces. The solution? Wrapping a dull display case with Art Deco-style graphics printed on a pressure-sensitive vinyl like LexJet Extreme AquaVinyl w/ PSA, which instantly upgraded the case and could be removed later. This aqueous-compatible waterproof vinyl is durable enough to be used outdoors or on vehicles for up to 12 months.

Whole Foods Takes a Fresh Approach on In-Store Signage

If you’re in the printing business, you likely go into a store like Whole Foods and notice the signage right away. Posters and banners and point-of-sale displays jump out at you for their crisp colors, clean design and effective placement.

Plotter_BannerFor Whole Foods’ South Region, that’s managed and designed by a four-person Metro Artist Team, the first of its kind for the company.

“We’re responsible for eight stores in Atlanta and two other south region stores, and we support the rest of the south region,” says Justin Kendall. “We handle a lot of the graphic design and the printing of banners, posters and additional marketing collateral. The stores change very frequently, so there’s constantly a stream of printing going on.”

LexJet brandUP: Larger-than-Life Journals for Williams Parker

williams parker posters2Considering that it is one of the longest-established law firms in Sarasota, it’s not surprising that Williams Parker, founded in 1925, would also be a leader in thought leadership across a variety of industries, as they relate to the legal profession.

The firm recently launched Requisite, an elegant and topical journal geared toward business owners, C-suite executives, successful entrepreneurs and more, written in straight-forward, accessible language. The journal focuses on the legal and practical aspects of topics such as charitable giving, real estate, philanthropy and tax audits, to name a few. The covers of the perfect-bound journals have a classic look with icon black-and-white photography and refined typography.

To showcase the first three editions of the journal, the LexJet brandUP crew worked with Williams Parker to blow the cover image up to poster size, which was then printed on LexJet 8 Mil Satin Polypropylene with PSA and adhered to gatorboard.

williams parker magazine“We plan to display the covers prominently in our office for all visitors and employees to see,” says Brad Robbins, COO of Williams Parker. “We hope to add to the collection as new editions of Requisite are published.”

The firm has published five editions of Requisite, the latest edition focusing on international issues such as tax issues, compliance and more. A few editions of the journal have discussed gift giving and philanthropic endeavors for businesses, a topic near and dear to the firm.

“In addition to helping form and launch many of the area’s iconic civic institutions, we have counseled many of the visionaries behind the area’s growth from the first portion of the 20th century,” Robbins says. “Today, our attorneys serve on the boards of dozens of civic organizations throughout Sarasota and Manatee counties. We also serve as general counsel to many entities. We contribute our time and intellectual capital to making the community a great place to live.”

Learn more about Requisite and Williams Parker at williamsparker.com.

The Satin-Finish Paper for the Long Run

When print production managers need a paper that delivers rich, consistent photo and image quality and can go the distance for high production runs, they turn to LexJet Sunset Production eSatin 250g.

With a high-end, traditional satin finish and an economical price point, Sunset Production eSatin is an ideal choice for print shops, fine art reproduction companies, professional photographers and other imaging specialists looking for a lightweight, high-volume alternative.

It’s comparable to other photo papers on the market, but at a much lower price. For mounting or framing, it’s an ideal lightweight alternate to the award-winning Sunset Photo eSatin Paper 300g, with the identical satin finish. Sunset Production eSatin gives you the same wet-lab look, making it the go-to choice for high-quality posters, photo albums and other photo output needs.

It’s available in rolls from 17- to 60-inches, making it an optimal option for long runs on any aqueous inkjet Canon, Epson or HP printers. Plus, the Production eSatin uses the same printer profiles as the 300g, so you can transition easily between media without any issues.

It dries instantly and resists scratches, making it perfect for schools, corporate displays, retail graphics, décor and other applications where image quality at an economical price is crucial.

To learn more about LexJet Sunset Production eSatin 250g, call a LexJet print specialist at 800-453-9538.

Like: West Coast Signage

Acrylic Signs by West Coast Signage
Customers really Like these super-colorful acrylic signs by West Coast Signage printed on LexJet TOUGHcoat Water-Resistant Polypropylene and applied to the back of the acrylic with an optically clear adhesive.

David Druckerman and Mark Lawrence have each been in the sign industry for more than 30 years. Old-timers, you might say, but using the new-fangled ways of doing things to get things done.

Banners by West Coast Signage
West Coast Signage has had great success with LexJet TOUGHcoat Blockout Scrim Banner, another customer favorite.

Case in point: social media, like Facebook and LinkedIn, which have been beneficial in more ways than just spreading the word.

About two years ago, the two long-time sign industry veterans partnered on a new venture, West Coast Signage, based in Woodland Hills, Calif. Since then, the company has seen steady growth and diversification.

“Whenever we do something nice that we’re proud of, we post it on Facebook, LinkedIn and sometimes Google+,” says Druckerman. “We think that keeping our social media updated has helped drive some business our way.”

Architectural Renderings by West Coast Signage
West Coast Signage prints posters and produces other signage for Lexus, such as this architectural rendering on LexJet TOUGHcoat Water-Resistant Polypropylene.

Liking Facebook, or more specifically, Liking LexJet’s new interactive catalog, brought a $500 LexJet Gift Card to West Coast Signage: they Liked and were drawn as the winner of the Facebook promotion.

West Coast Signage’s specialty is architectural signage, but the company recently added wide-format printing to the mix with a Canon iPF8400 from LexJet.

“LexJet had an incredible deal on the Canon, which we’re very pleased with. We were jobbing a lot of stuff out, like banners. We didn’t have the ability to do even a temporary banner, so the Canon printer has helped out a lot,” says Druckerman. “Dave Mayer, who takes care of us at LexJet, has been wonderful in helping us find the right product for whatever project we’re working on.”

Trade Show Prints by West Coast Signage
West Coast Signage has diversified its product offering with wide-format printing, including stellar trade show graphics.

Adding wide-format inkjet printing has allowed West Coast Signage to expand into more promotional and interior applications, like posters and trade show graphics. Druckerman says that LexJet TOUGHcoat Water-Resistant Polypropylene has been a versatile, multi-application material.

“We use the polypropylene and an optically-clear adhesive to make full-color, second-surface acrylic signs. It’s been a popular product for interior signage, whether it’s some type of promotional graphic or a photograph,” says Druckerman.