How To Video: Sunset Pro Photo Albums

How to use a professional photo albumLexJet’s new Sunset Pro Photo Albums are professional grade, do-it-yourself albums. The albums are extremely easy to use with a peel-and-stick PSA adhesive for simple mounting of photographs. They are perfect for album applications of all types, including weddings, family or individual portraits, portfolios, graduates, high school seniors, presentations and more. 

In the video embedded below, you can learn about the albums and the process for mounting photographs in the album:

WPPI Joins PhotoPlus Expo in NYC, Oct. 26-28

WPPI co-locates with PhotoPlus Expo in New York CityJudging by the sheer volume of photographers at the Wedding & Portrait Photographers International (WPPI) show in Las Vegas earlier this year, WPPI’s announcement that it will bring the show to New York City and co-locate it with PhotoPlus Expo should make this the biggest photography event of the year.

WPPI will join PhotoPlus Expo at the Jacob K. Javits Convention Center in New York City, Oct. 26-28. Called WPPI NYC, the show will kick off with a full-day education program for pro photographers on Wednesday, Oct. 26, followed by a two-day tradeshow Thursday and Friday, Oct. 27-28.

PhotoPlus Expo and its associated conference run Thursday through Saturday, Oct. 27-29, so you can immerse yourself in everything wedding and portrait oriented and then check out what PhotoPlus has to offer.

Registered WPPI NYC attendees will also have full access to attend PhotoPlus. The pre-registration rate for all WPPI NYC classes, the tradeshow and the PhotoPlus Expo tradeshow is $99. On-site registration will be $150. All registered attendees of PhotoPlus Expo will also have full access to WPPI NYC.

Registration details have not yet been announced, but are expected soon, according to WPPI.

In the meantime, go to www.photoplusexpo.com and www.wppionline.com, and check back here for regular updates on both shows.

PDN Offers Online Expo for Portrait and Wedding Photography

On May 24 and 25, PDN PhotoPlus Virtual Events is hosting a free wedding and portrait expo for imaging professionals.

From the comfort of your home and office you can visit virtual trade-show booths, and participate in keynotes and six different sessions dedicated to the wedding and portrait business. Sessions include The Fine Art of Wedding Photography, Reinventing Yourself and Building Your Wedding Business, SEM + SEO Marketing, and Fusion Photography—how to tell the story of the wedding day through video mixed with still photography.

In addition to learning new approaches to wedding shoots and refining your marketing techniques, you will get tips that can help you run a profitable business by increasing client purchases and mastering the art of album sales.

White Glove’s Fusion Wedding Books Show Video and Stills

If you are looking for wedding and portrait books that are truly unique, check out the products offered by White Glove First Edition Books, Inc. Available only through professional photographers, these elegant editions are designed to be treasured for a lifetime.

At the recent WPPI Show (Wedding and Portrait Photographers International) in Las Vegas, White Glove unveiled their new Fusion line of coffeetable books that enable newlyweds to show their wedding video in the same book that contains their favorite photographs.

WPPI Announces Wedding Photography Contest

Wedding & Portrait Photographers International (WPPI), in association with American Photo and Destination Weddings and Honeymoons magazines, announces the “2010 Look of Love” wedding photography contest. From now until April 5, 2010, wedding photographers can enter their best wedding photos online at www.weddingphotographycontest.com.

You may enter as many photos as you want, at a cost of $25 per entry. Each photo is considered a single entry.

“Being a part of this very special wedding photography contest and promoting it to not only our WPPI members and convention and trade show attendees but wedding photographers across the United States is something we are happy to do,” said George Varanakis, WPPI’s Group Publisher and Executive Vice President.

Winners will be selected by a panel of distinguished professional wedding photographers and magazine editors and will be published in the July/August 2010 issues of American Photo and Destination Weddings & Honeymoons.

Ten winners will be chosen from the submissions, one winner per contest category . Contest categories include:

  • Getting Ready
  • Ceremony
  • Couples Portrait
  • Reception
  • Send-Off
  • Details
  • Best Use of Locale
  • Best Use of Local Color
  • Day After
  • Trash the Dress.

 Two grand prize winners will be selected from among the 10 winners of each category.

The Grand Prize includes a trip for two to The Cancun Palace Resort in Mexico, a Lensbaby Composer lens with Fisheye and Soft Focus optics, a Kubota Super Studio Pak from Kubota Image Tools, and a BODA V3 Lens Bag.

All winners will receive free registration to the  2011 WPPI Convention and Trade Show, one-year subscriptions to American Photo and Destination Weddings & Honeymoons, the Complete Collection of image enhancing software plug-ins from Nik Software, Jim Garner’s Educational DVD Vol. 1, Bambi Cantrell’s Educational DVDs and the Doug Gordon DVD Collection.

 Complete contest information can be found at www.weddingphotographycontest.com

Photography Conference Stresses Need for Both Artistry and Profitability

Can I stay true to my artistic spirit and make money, too? That question has always bedeviled professional photographers and other creative souls who want to earn a decent living doing something they love. But finding a satisfactory answer has become more urgent as the recession has deepened and droves of newcomers and part-time photographers have entered the photography business.

Many photography pros are likely to be ready for some fresh ideas and inspiration come January when they start analyzing their financial results for 2009. That’s when some other tough questions tend to crop up: How can I do better financially next year? What can I do to bring in more revenues?

iusa_logoThat’s why it’s encouraging to review the conference program planned for the Professional Photographers of America’s Imaging USA Conference, Jan. 10-12 at the Gaylord Opryland Resort & Convention Center in Nashville, TN.  Along with sessions focusing on technical proficiency and photographic artistry, the PPA conference organizers have lined up sessions that explain how to differentiate yourself in a crowded market, sell new types of photo products, and update your marketing efforts.  The titles of some sessions are self-explanatory. For example:

  • Standing Out from the Crowd-Guaranteed
  • Achieve Amazing Results Against the Odds
  • Facebook was Made for Photographers
  • The One-Two Punch: Rockin’ Images + Social Networking = Business Explosion
  • Take Your Studio to the Next Level
  • What It Takes to Make the Salary You Need: New PPA Financial Benchmark Survey
  • Stop Wasting Your Time: Manage Your Workflow
  • Creating the Red-Hot Wedding Studio

In a session entitled Standing in the Shallow End of the Pool and Looking Good, Parker J Pfister will suggest many ways to differentiate your studio, including new shooting styles, unique products, and sales techniques.

During a session entitled Making the Most of Your Talents, photographers Tina and Michael Timmons of The Portrait Gallery will discuss how to diversify your portrait business by photographing, manipulating, and selling customizable portraits as interior décor. As they point out in the course description: “Every home and business is an opportunity—each has a need for imagery to be part of their surroundings.”

In the class called A Cut Above, Julie Klaasmeyer will talk about custom wall art and ways to create a demand for products that are cut above your competition.

And in the workshop entitled Product Design: Plain, Simple, and Profitable, Allison and Jeff Rodgers will discuss how to present clients with photo product designs that work in their own personal spaces.

If you start to feel overwhelmed by all of the business and sales advice, you can attend creativity-inspiring sessions such as Where Have All the Artists Gone? and The Portrait As an Art Form.  As always, one of the very best ways to differentiate yourself is to shoot visibly superior images that make a lasting impression and emotional connection.    

Newcomers to the photography business may want to arrive at Imaging USA early to attend half-day, one-day, or two-day sessions on topics such as:

  • Photographic Essentials When Turning Pro
  • The Business of Photography
  • Business and Financial Management
  • Sales and Customer Service
  • Marketing and Promotions

Other sessions cover specialties such as baby and children’s portraiture, wedding photography, and sports photography. There will also be an outstanding exhibition of award-winning prints and an expo of new equipment, software, and services.

You can keep up with all of the plans for Imaging USA 2010 through Facebook, Twitter, LinkedIn and the RSS Feed from the Imaging USA website.

In the meantime, if you’d like some personalized advice on fresh ways to grow your photography business and differentiate yourself in a crowded market, call one of the helpful account specialists at LexJet at 800-453-9538. We have a lot of ideas, too!

All of the Imaging USA events will be held in the Gaylord Opryland Resort & Convention Center, the largest non-gaming facility in the continental US.
All of the Imaging USA events will be held in the Gaylord Opryland Resort & Convention Center, the largest non-gaming facility in the continental US.