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Get to Know LexJet and CoolerTags at NBWA
Posted on by Shellie Terry Posted in Case Studies & Profiles
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Get to Know LexJet and CoolerTags at NBWA

If you’re headed to NBWA’s 78th Annual Convention and Trade Show, Oct. 11-14 in Las Vegas, the annual conference of America’s beer distributors, keep an eye out for LexJet in booth 827, where we’ll be demonstrating the Epson SureColor F2000 high-performance direct-to-garment T-shirt printer.

Also, if you’re not familiar with CoolerTags, the NBWA show is a great time to check them out. They’ll be on-hand in booth 938 demonstrating their easy-to-use online software that allows distributors to print retail shelf price tags themselves on custom-designed tag stock. Users can upload their logo so sales tags in the cooler match up with their company branding, creating a seamless experience for the consumer.

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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Complementing Fine Woodworking with Tasteful Banner Graphics

Banner Graphics for the Fine Furnishings Show by AW Artworks

It’s always a balancing act: how to promote someone’s product at a trade show without overshadowing that product. To find that balance, Andy Wredberg, owner of AW Artworks in Sun Prairie, Wis., decided to incorporate banners into a Neevel’s Fine Woodworking back wall display. Wredberg also created the logo, the color scheme for Neevel’s trade show presence, and photographed the oak tree image that’s the primary image on the banners.

Neevel’s Fine Woodworking specializes in what’s called “live-edge” furniture, a method that incorporates the natural edge of wood into the furniture design. Neevel’s built the back wall for its display at the Fine Furnishings Show in Milwaukee using its unique techniques. The panels not only incorporated Neevel’s woodworking methodology, but acted as recessed banner stands.

“I wanted to create banners that would highlight his business clearly but not detract from the furnishings,” says Wredberg. “When you do that, you grab people’s attentions and create a perceived value. People at the show loved it and he helped raise the standards of the show. You can walk in and easily see who is being promoted without a gaudy sign that overshadows his woodworking.”

Wredberg printed the banners on LexJet TOUGHcoat Water-Resistant Polypropylene, an excellent choice for this display as the material lays flat and doesn’t tear.

Posted on by Regan Dickinson Posted in News & Trends
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Get Recognition through Exhibitor Magazine’s All-Star Awards

EXHIBITOR Magazine All-Star AwardsEXHIBITOR Magazine announced its 16th Annual All-Star Awards, which are free to enter and due by Sept. 6, 2013. Though only trade show exhibit managers and corporate event managers are eligible, suppliers (like graphics producers) are encouraged to submit entries on behalf of their clients.

Winners are featured in EXHIBITOR’s February issue, which EXHIBITOR says is read by more than 30,000 marketing professionals in the trade show, corporate event and meetings industries.

Winners also receive a free one-day pass to the EXHIBITOR SHOW, including three seminars, a Peer2Peer session, and admission to the exhibit hall and reception, valued at nearly $900. This could be a great relationship-building gift for your client when you nominate them. The EXHIBITOR SHOW will be held at the Mandalay Bay Convention Center in Las Vegas, March 16-20, 2014.

The All-Star Awards honor exhibit and event managers who have developed innovative solutions that have improved their companies’ programs dramatically, achieving measurable, numeric results.

Members of EXHIBITOR’s Editorial Advisory Board, CTSM graduates and past winners will judge the competition.

To download the 2013 All-Star Award Entry Form, click here, and for more information about the Awards, including profiles of past winners, click here.

Posted on by Regan Dickinson Posted in News & Trends, Technology & Products
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Custom Leather Book Cover Demos at Print 13 in Chicago

LexJet and FastbindUSA will unveil a new print process for creating full-color, photographic images on leather book and album covers at Print 13 in Chicago, Sept. 8-12, in Booth 2684.

CoverFilm from FastbindUSAThe new print process is based on the proprietary Avatrex coating technology from LexJet, which can be created with wide-format aqueous, solvent and latex printers, as well as HP Indigo presses.

FastbindUSA has designed a process using its case-making system and Avatrex technology, called CoverFilm, that allows a full-color image to be transported onto and conformed to virtually any surface or substrate. In this case, the CoverFilm method produces a custom print that retains all of the qualities of the leather – the look (or “hand”), feel and smell – since the process essentially fuses the artwork into the leather.

“CoverFilm encapsulates the ink between the substrate surface and the outer layer, protecting the ink and substrate from the elements without the need to add an additional layer of lamination,” explains Kent Dalzell of FastbindUSA. “The result is a custom print that keeps the original surface texture, but is durable enough to make photo book or photo album hard case covers.”

Avatrex technology, a winner of the Print Industries of America Intertech Technology Award in 2012, was developed combining a proprietary nano-chemistry with a proprietary coating technology called the Synergistic Layering Process.  This chemistry and process allow Avatrex to operate as a printable media and laminate, as well as an adhesive in specific applications, all in one material.

Avatrex technology has also been certified and awarded a 3 Star rating by the Rochester Institute of Technology (RIT) for use with HP 4000 and 6000 series Indigo presses and the HP Indigo 5600 Digital Press’ One-Shot process.

The technology will be demonstrated at the FastbindUSA booth using an HP Z3200 aqueous wide-format printer. Samples created with other print technologies, including HP Latex and HP Indigo, will also be featured in the booth.

Print 13 attendees who visit the FastbindUSA booth can also take advantage of show-only specials and promotions. For more information about Avatrex technology, go to www.avatrex.com, or contact LexJet at 800-453-9538.

Posted on by Regan Dickinson Posted in News & Trends, Promotions & Rebates
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Texas PPA Regional Show: Buy One Get One Free and More at LexJet’s Booth

LexJet is heading for the Lone Star state next week for the Texas PPA Regional Photo Conference & Trade Show in Arlington, March 15-17, at the Arlington Convention Center.

If you’re looking for new ways to boost business, better ways to produce your own prints and the best service, support and product delivery in the industry, put LexJet’s booth (111) on your itinerary. Plus, the coveted LexJet Sunset Award will also be presented to the professional photographer with an outstanding print as part of the Print Competition. Good luck!

Get stocked up on LexJet Sunset inkjet media with the following show-only special…

In addition to the show special, LexJet experts will be on hand to demonstrate best practices for inkjet printing, as well as printing demos with the Epson Stylus Pro 7900 on LexJet Sunset Fine Art papers.

For more information about LexJet’s show special and demonstrations, and to schedule an appointment, contact a LexJet account specialist at 800-453-9538. For more about the Texas PPA Regional Photo Conference and Trade Show and to register, click here. We look forward to seeing you there!

Posted on by Regan Dickinson Posted in News & Trends
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Imaging USA in Atlanta, Jan. 20-22

Imaging USA, hosted by the Professional Photographers of America (PPA), will be held in Atlanta, Jan. 20-22. Imaging USA is geared toward photographers and will include an expo, an education program, parties and other special events and presentations.

Conference and trade show for photographyPhotography classes focus on different specialties and tricks of the trade geared toward improving business and photographic skills, including a slate of classes sponsored by Adobe on how to better use those software tools. Speakers include Greg Gorman, Matthew Jordan Smith, Dane Sanders, Sarah Petty, Amina Moreau, Julieanne Kost, and more.

The Imaging EXPO trade show highlights hundreds of the industry’s leading vendors showcasing their products, with product demos, show-special deals and an opportunity to discuss products with the people who make them. After-EXPO parties include one at the Georgia Aquarium.

Imaging USA will also host an international photographic exhibit that’s open to the public and pre-convention workshops. To download a free mobile app for detailed schedules, maps and more go to: http://crwd.cc/iusa2013

Registration open and several options are available, including full-convention and expo-only passes. A special Join & Go promotion includes a free full-convention registration for new professional active members who join PPA prior to the show. For more information about Imaging USA or to register, visit www.imagingusa.org or call 888-260-0016.