Free SGIA Expo Floor Pass for Online Registrants before Sept. 10

If you’re planning to attend SGIA Expo in Las Vegas in mid-October, you can save $35 if you register online before September 10, 2010.

SGIA Expo, which covers the latest and greatest in large-format printing, screen printing, digital embroidering, garment decoration and other graphics technologies, has evolved with rapidly changing times to become the principal marketplace for the specialty segment of the graphics industry.

The only requirement for receiving the free pass is to register for the show before the deadline. The pass allows you to walk the exhibit floor for the three days of the show, October 13 -15, 2010.

Link to online registration: http://register.rcsreg.com/r2/sgia2010/ga/index.html

SGIA Webinar Leader Rick Farrell Explains Why Selling Has Nothing to Do with Selling

Changes in technology not only affect the types of products and services you can offer, but also how you manage your business. To expose graphic companies to fresh ideas on the business front, SGIA offers some excellent educational programs on topics such as marketing, pricing, and selling.

For example, in the one-hour webinar that SGIA hosted on June 23, sales trainer Rick P. Farrell of Tangent Knowledge Systems previewed some provocative concepts from his forthcoming book entitled Selling Has Nothing to Do with Selling.

Farrell contends that most salespeople “are very good at a game that’s no longer being played” and continue to sell with the equivalent of DOS while customers have moved on to Windows 7. He suggests that relying solely on charm, likability, enthusiasm, and persistence to build relationships isn’t enough anymore.

Educational Sessions at SGIA 2010 Focus on Business Development and Marketing

SGIA has published details about educational sessions planned in conjunction with the 2010 SGIA Expo at the Las Vegas Convention Center, Oct. 13-15. The schedule reveals a heavy emphasis on how graphics businesses can adapt and update their sales, pricing, and marketing strategies for today’s economic climate.  

SGIA Releases Industry Technology Adoption Report

SGIA has released its first-ever Industry Technology Adoption Survey, which offers an in-depth look at how different types of technology is being used by graphic producers, garment decorators, and industrial printers.

The executive summary notes that “For the past several years we’ve been on a fast-track for digital equipment sales as screen-printing companies added digital capability. As it pertains to the mid-size and larger graphic producers, we are through the adoption phase of digital imaging. We’ve crested the top of the bell curve. Today, much of the digital imaging equipment sold to these companies replaces older digital equipment or adds capacity.”

According to the US report, 50 percent of graphic imagers use both screen printing and digital imaging processes, while only five percent are screen-only facilities and 46 percent are digital-only. The report shows that screen printers will continue to add digital technology, but most digital printers will not be adding screen printing capability.