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3 Ways to Get Creative with Your Posters
Posted on by Jennifer Corn Posted in Technology & Products
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3 Ways to Get Creative with Your Posters

In retail, posters are a way of life. They are versatile and need to meet these criteria:

  • Eye-catching
  • Easy to install or hang
  • Easy to change
  • Cost-effective

For cost-effective and eye-catching posters, it’s important to start with the right paper. For latex, solvent, and UV, LexJet Satin Poster Paper 200g has a bright, white satin finish, is water-resistant, and at $0.14/sq. ft., this is the perfect alternative to expensive photo papers that are frequently used for temporary graphics.

For aqueous printing, consider LexJet 8 Mil Production Satin Photo Paper, an instant-dry satin paper that offers fast turnaround for those last-minute requests.

Installing, hanging and changing retail graphics need to be easy, because professional installers are rarely used for seasonal merchandising or store remodels. Posters are eye-catching because of paper and print quality and final application.

Here are three different ways to create easy-to-install temporary posters:

Face-mounted Window Graphics – Window advertising is important in retail marketing, and posters can create interest before the customer even walks through the door. Use LexJet CrystalClear-X Removable Adhesive to install face mounted posters that are designed to capture the eye of passers-by. The removable adhesive offers air-channels for easy, bubble-free installation.

Hanging Graphics – Showcase your graphics with Poster Snapper Hanging Rail. Quick and easy to install, this economical aluminum hanging system is a snap to use.

Mounted Graphics – If you are displaying posters on a substrate like posterboard, PVC, or foam boards, consider a self-adhesive product like LexJet Production Satin Photo Paper PSA for aqueous or HP Prime Matte Air GR for latex and solvent. Print the graphic, stick it to the substrate and your posters are ready to shine.

Want to see these posters in action? Watch the video below:

Print More Polished Posters with HP Application Center & Paper Options
Posted on by Shellie Terry Posted in Tips & Tricks
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Print More Polished Posters with HP Application Center & Paper Options

Power up your poster game by pairing an all-new service from HP’s Application Center with some of the best-performing, cost-effective media on the market.

If you have an HP DesignJet or Latex printer, there is a new cloud-based service to help you create professional posters in just a few easy steps. The HP Poster Application will let you:

  • Create posters using HP’s free cloud-based design tools and templates
  • Use free and premium content for your designs
  • Customize existing content with simple workflow integration

Want to add this service to your workflow? Join the free webinar on Wednesday, March 20, at 2 p.m. ET. Click HERE to register and simply note that you were referred by LexJet.

And for your next poster project, consider some new as well as tried-and-trusted options for your print media.

For a classic poster with a gloss finish, LexJet 8 Mil Production Gloss Photo Paper is a favorite option for excellent color reproduction and pop, utilizing aqueous inks that get consistent results. It’s smudge and fingerprint-resistant and, at $0.32 per square foot, it’s a cost-effective option to pair with pressure-sensitive or low-heat thermal laminating films.

For large-scale production, consider LexJet Satin Poster Paper 200g, which is compatible with eco-solvent, latex and UV curable. You’ll get great reproduction results at a bottom-line price that you’ll love: $0.14 per square foot.

Looking to create a poster with pizzazz? Try LexJet FlexTek 170 for aqueous, or LexJet FlexTek SUV 200g for eco-solvent, latex or UV curable. You’ll get a slightly textile texture with more durability, making it a versatile option that also works for banners or even gallery wraps. That’s one product, three ways!

Speaking of versatility, you’ve also got options when it comes to finishing your poster. Check out this video to see how three cool poster jobs — hanging, mounted and in a window — were finished:

Posted on by Jennifer Corn Posted in Technology & Products
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Customizable Wrapping Paper Available at LexJet

While there are endless reasons for gift giving, there are certainly not endless options for wrapping paper. That is, until now. With HP Satin Wrapping Paper, what’s in the box isn’t the only thing special about the gift: your clients can create their own wrapping paper, for any occasion.

Everyone knows that Christmas and birthday wrapping papers are easy to find, but what about when someone wants to celebrate “National Love Your Pet Day” or “National Donut Day”? Every day has a holiday and every holiday should have a gift wrap. Even “National Recycling Day” can be celebrated with this recyclable, FSC®-certified satin paper.

LexJet sales specialist, Ramiro Torrez, said his clients are having fun promoting the Satin Wrapping Paper. “One of my customers wrapped empty boxes and put them on display to show off image quality and generate interest in the product,” said Torrez.

This paper is not only sturdy enough to stand up to the rigors of gift wrapping, it is also versatile enough for temporary posters and signage. For those Print Service Providers who have HP Latex machines and Z-series production printers, this product can be used on either printer. It is also perfect for anyone using PageWide XL printers.

If you have any questions about HP Satin Wrapping Paper (3-in core, 500-ft rolls), please visit LexJet.com or call one of Santa’s Helpers at 800-453-9538.