LexJet brandUP: Supporting Ringling College Students’ VR Game at SXSW

South by Southwest, or as it’s more commonly known, SXSW, is a convergence of creatives across the interactive, film and music industries held annually in Austin, Texas. Marketers exhibit brand roll-outs and new products and applications to attendees.

One brand activation at the 2019 festival featured a group of talented students from Ringling College of Art + Design. About 35 students, studying graphic design, game art, illustration, motion design and business of art and design, launched “Wet Dog Corp.” a futuristic, arcade-style virtual reality game that takes the player through various levels where dirty dogs on conveyor belts are waiting to be cleaned.

“Wet Dog is a zany, fun VR dog washing game that some of our Game Art seniors made in collaboration with Flight School. We thought it would be a fantastic idea to debut the game at SXSW at their Gaming Expo,” says Jamie DeRuyther, a Game Art and Virtual Reality Development faculty member at Ringling College. “It really kind of blossomed into this really, really amazing marketing campaign.”

To attract people to the VR game, the Ringling team wanted to personalize and brand as many eye-catching items as they could. From water bottles to banners to vehicle decals, the Wet Dog logo was everywhere. “It’s real-world stuff with real clients in a real product in real time,” says Jeff Schwartz, Associate Vice President for Academic Affairs & Dean of Undergraduate Studies.

Tallie Malka, majoring in business art and design with an emphasis on marketing, stresses the importance of brand identity. “Branding this company [Wet Dog Corp.] and promoting what we’re doing is what I want to do for a career,” Malka says. “Every touch-point that these people have, they know our brand. That’s why we have branded water bottles, branded everything.”

The students of Ringling and the professionals at LexJet joined together in a collaborative effort to design the graphics, choose the right media, and print the images needed for the project.

LexJet provided the media and offered tips to create many of the large-format printed assets for the experience including banners, displays, vehicle graphics, target boards and water bottles. Here’s a peek into how the students brought Wet Dog Corp. to life:

  • Because the team set up outside, they chose HEYtex Mesh for the eye-popping graphics printed on 60/40 pattern, providing see-through visibility.
  • Easy-to-read graphics printed with LexJet Production Display Film SUV were displayed with banner stands and strategically placed throughout the booth, providing directions and hints to gamers. This durable film was selected because of its excellent image quality and water-resistance.
  • Vehicle branding is one of the easiest, but most important marketing opportunities. The Wet Dog team rented a van for the event and created temporary door and hood graphics using HP Optimal Gloss Air GRP. This calendared vinyl offers a gray, repositionable adhesive and is perfect for fleet and flat-paneled vehicle graphics.
  • In addition to the VR game, a carnival-style game was created with images of dogs printed on HP Prime Gloss Air GP and then installed on backboards. The calendared vinyl with a gray, permanent adhesive is a print service provider’s best asset. This versatile product can be used for indoor and outdoor signage, menu boards, stickers and decals, and many other applications.
  • Using the HP Latex 335 Print and Cut, labels were printed on HP Prime Gloss CP allowing the students to personally brand the water bottles in the booth, on demand. The calendared vinyl with clear adhesive is perfect for stickers, decals and other graphics on clear or light-colored substrates.

The Wet Dog Corp. experience garnered over 900 visitors in a single day. To see more about this successful brand activation as well as see the products in action, click on the video above.

If you are interested in these or other products from LexJet, give us a call at 800-453-9538 or visit LexJet.com, today.

Now Available: EPSON SureColor S-Series Print and Cut Bundles

In the spring, EPSON announced that print and cut bundles would be available for order this summer. If you’ve been patiently waiting since ISA to place your order for the new bundles, the wait is over.

The three full-solution bundles include: 

Instantly save up to $5,000 with rebates on all Print and Cut bundles.

The combination of SureColor printer, Graphtec cutter and Onyx software gives you everything you need to expand your capabilities and create stickers, decals and car wraps, in addition to the signage, graphic arts and décor print projects that you can produce on the Epson S-Series printers.

If you would like more information on the new bundles, call a LexJet printer specialist at 800-453-9538 or visit us at LexJet.com.

Epson Introduces Five New Printers at ISA 2019

Thursday, Epson announced new additions to the SureColor P-Series and S-Series printer families. There will be production versions of the Standard P10000 and P20000:

  • SureColor P10000 Production – 44-in aqueous printer designed to create high-quality sign and graphics in fast-paced production environments. Perfect for signage, indoor displays and photographic/fine art printing.
  • SureColor P20000 Production – 64-in aqueous printer designed to create high-quality sign and graphics in fast-paced production environments. Perfect for signage, indoor displays and photographic/fine art printing.

What’s different? ONYX RIPcenter, a workflow software that incorporates Adobe Postscript® and is a powerful color management tool is now included.

The new Production printers offer the same 2.6” wide Epson PrecisionCore® MicroTFP printhead as the Standard edition and the Epson UltraChrome® PRO nine-color pigmented ink set will still be available with high-capacity 700 ml ink cartridges which, along with more efficient ink usage, allows for an extremely low cost per print.

These printers will be available to order starting in May.

In addition to the Production P-Series printers, Epson also announced the availability of Print and Cut bundles for the SureColor S-Series.

Available for order in June, these bundles will include an S-Series printer, and FC8600-130 cutter and Onyx software.

The S60600 is one of the fastest production printers on the market and now, combined with the Graphtec cutter and Onyx GamaPrintPro with Onyx CUT-Server, a premium print and cut solution is available.

The S80600 partners photographic image output with a top-of-the-line cutter and Onyx Thrive, to provide color-critical clients a reliable print and cut option.

Ordering details are not available for these new Epson printers, but if you would like more information, please call one of our printer specialists at 800-453-9538.

Don’t Get Cut Out of this Deal: The Graphtec Mail-in Rebate Ends Soon!

Earlier this month, Graphtec announced a $300 mail-in rebate with the purchase of a wide-format printer and an FC8600-130 (54-in) or an FC8600-160 (64-in). In addition to the mail-in rebate, Graphtec will also extend the warranty for a year, which means a four-year parts and labor warranty for you.

The FC8600 series is a high-performance roll-fed cutting plotter and the ultimate finishing solution for PSPs and others who specialize in graphic arts, indoor and outdoor signage, vehicle decals, tradeshow graphics, etc.

Now is the opportunity to pair a qualified wide-format printer with a Graphtec cutting plotter for improved print and cut workflow.

If you would like to learn more about the Graphtec plotters or find out how to qualify for the rebate, call one of our printer specialists at 800-453-9538 or visit LexJet.com.

For Wall Graphics, HP Adhesive Vinyl Saves Money & Improves Results

Tyler Birch of Atchley Graphics in Columbus, Ohio, was browsing the LexJet website looking for an alternative to his current vinyl and laminate solution that would still be compatible with his Latex 360 and 570 printers. That’s when he found the HP Prime Gloss Air GP.

“I called Dave [Grotkiewicz], my LexJet sales representative who is very knowledgeable and helpful, especially with new products. We discussed the product and he sent me a roll to try,” Birch says.

With a mission to provide quality and value to his customers, Birch is selective about the products he uses. “It’s about peace of mind and long-term value,” he says. “You don’t want someone coming back in two years because their graphic failed or they had a bad experience. It comes down to the materials that you use, and the people who are printing, laminating and installing.”

Birch looked at what he was paying for his current materials and realized he could save as much as $100 when buying a roll of each vinyl and laminate. Because it’s not just about saving money, he needed to see how well the product would image. “The print quality is great, profiles are set, and I don’t have head strikes or color issues as compared to my other products.”

Birch wears multiple hats at Atchley — “As a press operator, I knew the product was doing its job, just like Dave told me it would,” he says.

He also finishes projects, which includes laminating graphics or working with print & cut. “The Prime laminated great with the HP Polymeric Overlaminates and the print and cut capabilities are also excellent,” he says. “The adhesive is a little different. It’s a bit harder, which means you won’t see gray adhesive poking out of the edges of a cut application.”

Not only has the new HP Adhesive Vinyl line helped Birch improve his output, but it also helps ensure his customers are benefiting from the increase in image quality and the decrease in cost. “HP Prime Air really helps us provide value to our customers and at a price point that makes us competitive, which is great since we are a small shop,” he says.

With many more projects lined up, Birch is excited to try other products as well, including HP Optimal Gloss Air GRP – a high-performance product that offers a gray repositionable adhesive – and the new Prime Matte Air GR, which offers a gray removable adhesive.

To learn more about the HP Adhesive Vinyl products, visit LexJet.com or call one of our sales specialists at 800-453-9538 to find out which solution is right for your next project.

Now Available at LexJet: The HP Latex Family of Cutters

Recently, HP launched the Latex Print & Cut solution by bundling the HP Latex 115, Latex 315 and Latex 335 with cutters, giving print providers the opportunity to trim and cut graphics without interfering with their workflow, saving both time and money.

Realizing that many latex printers were purchased prior to the release of the bundle, HP knew that those users could benefit from the addition of the HP Cutter with the latex they already have in house, so they company released the HP Latex Cutting Solution at the ISA show in March.

The new cutters will give all users of the HP Latex 300 and 100 series printers a true print and cut option, that includes FlexiPRINT and CUT RIP. With three options, there is a solution available to everyone, from beginners to seasoned shop veterans:

  • The HP Latex 54 Basic Cutting Solution is an easy and affordable option for those whose graphics demand don’t exceed 54 inches and has a maximum cut speed of 33in per second (84 cm/sec)
  • The HP Latex 54 Cutting Solution is a great way to grow your business with your 54-in latex in the graphics market. This cutter offers a faster maximum cut speed (44 in/sec; 113 cm/sec) for quicker turnaround times
  • The HP Latex 64 Cutting Solution will accommodate graphics as wide as 62.2 inches (158 cm) with the same maximum cutting speed as the 54 inch model (44 in/sec; 113 cm/sec)

The addition of an HP Cutting Solution or Latex Print & Cut will open up opportunities in applications like labels and stickers, floor graphics, wall decals and window graphics.

If you currently own a Latex 300 or 100 series printer and are interested in adding one of these solutions to your workflow, call one of our LexJet sales specialists at 800-453-9538 or visit us online at LexJet.com.