Learn How to Get More From Your Wide-Format Inkjet Printer

By Eileen Fritsch

Décor Photography: Because photographing food is one of Humphreys’ specialties as a commercial photographer, he offers many artistic images of fresh fruits and vegetables in The Carlysle Collection, his online site for décor photography. Many of his images are ideal for the walls of restaurants, kitchens, or food stores. Humphreys will make prints of any of the images in the collection in sizes ranging from 8 x 10 in. up to 30 x 40 in. Typically, he uses either LexJet’s Sunset Select Canvas or Sunset Photo eSatin Paper. To see more of Humphreys’ décor photography, visit www.thecarlyslecollection.com
Décor Photography: Because food is one of Humphreys’ specialties as a commercial photographer, he offers artistic images of fresh fruits and vegetables in The Carlysle Collection, his online site for décor photography. Humphreys will make prints of any image in the collection in sizes ranging from 8 x 10 in. up to 30 x 40 in. Photo ©David Humphreys

At PhotoPlus Expo, which opens Oct. 22 in New York, many sessions will help photography professionals adapt to the changing economics of the photography business. Some sessions will explain how to branch out into new fields such as weddings, portraiture, cinematography, or fine-art photography. Other sessions will talk about different marketing channels and techniques, including websites, social networks, personal branding, photo books, and selling stock direct.  It will be a very timely conference, and I expect to return with many new ideas and sources of helpful information.

Many of the business diversification and marketing themes at PhotoPlus Expo dovetail nicely with the content I’m developing for future issues of LexJet’s In Focus newsletter. If you’re not familiar with In Focus, check out the current issue and explore the archives.

One of the main editorial goals of In Focus is to help photography professionals find ways to generate new revenues, especially by doing more with the pro-model Canon, Epson, and HP printers they purchase from LexJet.

For example, for the most recent issue of In Focus, I profiled David Humphreys an accomplished, Addy-award-winning commercial photographer who runs the Fabphotos studio in Baton Rouge, LA.  He owns both an HP Designjet Z3100 and an Epson Stylus Pro 9900 and uses a variety of materials from LexJet, including LexJet Sunset Select Canvas, Sunset Coatings, and Sunset Photo eSatin Paper.

His primary business is high-end product photography for corporate clients, publications, and organizations. But he also markets décor prints online through The Carlysle Collection and creates one-of-a-kind, photo-collage prints that he sells through fine-art galleries.  And with connections he made through the gallery, he has started making prints and limited-edition reproductions for artists and other photographers.

Although this diversification has helped his photography business, Humphreys says it does require almost constant attention to marketing, including learning more about new markets for your work, finding ways to differentiate yourself, and producing and promoting high-quality work that people will gravitate to.

During the transition from film to digital photography, Humphreys says he invested a lot of time and money in researching and buying new equipment. Now he is focusing on generating more revenues with the equipment he already owns—including his printers.

“I used to send all my work to a lab,” says Humphreys. “But now I not only print 95% of my own work, but I also do high-end printing for other photographers and artists.” When he shoots products for commercial clients, he will sometimes print banners and displays for them as well.

Humphreys uses different signature photos in his e-mails, depending on whether he is corresponding with clients for his editorial, fine-art, or decor photography.
Humphreys uses different signature photos in his e-mails, depending on whether he is corresponding with clients for his editorial, fine-art, or decor photography.

As printing has become a more important part of his business, Humphreys relies on LexJet for continuing advice and support (which is partly why we publish In Focus).

 “I feel like I can call my rep Darren Vena any time, ask him questions, and have him research different types of materials for me,” says Humphreys. “The information LexJet shares with its customers is a wonderful thing.”

If you’d like to learn more about how to get more from your printer, call a LexJet account specialist for more details at 800-453-9538 or subscribe to LexJet’s In Focus newsletter.

In addition to the In Focus article, Finding New Markets for Photography Talents, you may also be interested in the article that describes Fantastic Deals on New Printers Through Oct. 31.

Small-Class, Hands-On Training for New Portrait Photographers

KAPA classes are kept small so there is plenty of opportunity for personalized advice.
KAPA classes are kept small so there is plenty of opportunity for personalized advice.

If you’re serious about getting into the portrait photography business, having a good camera and a passion for photography are important. But there’s so much more that must be learned. For example, in order to sell enough work to make a decent living, you should know how to pose and light your clients in the most flattering way, efficiently manage your workflow and costs, and market your services to different groups of clients.   

Although some of this knowledge can be acquired by reading books, joining online forums, and attending national and regional conferences, long-time portrait photographer Alan Davis recognized a need for more intensive, personalized instruction. So, he and his wife Saundra and their business partner Bob Rabold opened the Kentucky Academy of Photographic Arts (KAPA) in Bowling Green, KY and started offering hands-on instruction during one-, two-, and three-day classes.

“Almost anyone can make a perfectly exposed digital image,” says Davis. “But not everyone knows about composition, or how to use posing and lighting to emphasize the subject’s good features and de-emphasize the bad features.” He acknowledges there is room for experimentation in portrait photography, but says at the end of the day, “People really want portraits they can feel good about showing to their friends and families.”

Learn with Your Own Equipment: KAPA classes are held on the second floor of the historic building in which his own studio, Alan Davis Photography, is located. Attendees bring their own cameras and laptops so they can apply what they’ve learned using the equipment they use every day. Images shot during each class can be output on either the Epson Stylus Pro 9900 or Epson Stylus Pro 4880 that Davis uses to print his own photography. Class sizes are limited to 20 participants, allowing plenty of time for one-on-one advice and critiques.

 Classes are held on the second floor of the historic building that houses the Alan Davis Photography studio.
Classes are held on the second floor of the historic building that houses the Alan Davis Photography studio.

Classes have been taught by a variety of accomplished photographers, including Jen Hillenga, Fuzzy Duenkle, Beth Forrester, Jane Conner Ziser, Mike Fulton, Shawn Wright, and Gary and Pam Box. So far, sessions have focused primarily on lighting and posing techniques related to senior, family, and wedding photography.

In 2010, Davis is planning to branch out a bit and offer sessions on baby and children’s portraits, website design and SEO marketing.

Course on Profitable In-Studio Printing: Davis is also considering teaching a course on profitable workflows for in-studio printing because “We started doing all our own printing in-house about six months ago.” He calls it one of the best decisions they’ve made for their business in recent years. He uses the Epson 9900 and LexJet Sunset Select Gloss Canvas to produce enlargements on canvas and an Epson Stylus Pro 4880, the ImagePrint RIP, and LexJet Sunset Photo eSatin paper to output all of the studio’s 16 x 20 and smaller-size portraits.

Printing your own photos in-house isn’t for everyone, Davis acknowledges: “There is a learning curve, and you have to enjoy figuring things out and setting up a workflow that will be profitable for you.” But Davis loves having total control over every step of the process.  

KAPA is located in Bowling Green, about 60 miles north of Nashville, Tennessee in the gently rolling hills, and “cave country” of central Kentucky. According to Davis, KAPA has attracted students from as far away as Detroit. But most people who have attended KAPA classes are photographers who want to set up portrait-photography businesses in nearby states such as Tennessee, Missouri, Mississippi, North Carolina, Ohio, and Illinois.  

While Davis is a proud and active member of the PPA and a Master Photographer, he notes that KAPA is an independent, privately owned business, and isn’t affiliated with the KPPA (Kentucky Professional Photographers Association) or any other regional or national association. 

For more information about KAPA and classes being planned for 2010, visit www.kapaclasses.com. You can also connect with Alan Davis online. He contributes regularly to pro photography forums such as www.pro4um.com and the forum at Luminous Landscape.

Picture the Possibilities for Custom Wall Murals

Can you picture what a custom photo mural might look like in your home? To help potential customers envision some of the possibilities, photographer Rick Anderson of Omaha, NE created this unique illustration for his website, using some of the scenic shots from his own archives as backdrops.

MURALVARIATION

So far, one of the most popular choices for a wall mural has been his image of the football stadium at the University of Nebraska. A full-size version of the mural printed on Photo Tex PSA fabric from LexJet will be one of the images showcased in the new photography gallery Anderson plans to open in Omaha next month.

MuralThumb

The gallery will supplement Anderson’s online business (www.rickanderson.com), through which he sells collectible posters and prints of the dozens of landscapes, city skylines, and college sports venues he has photographed throughout the US.

Gallery manager Rachel Ourada anticipates that opening The Rick Anderson Gallery will help spark greater awareness of  what’s now possible with wall murals. She notes that selling custom wall murals differs from selling framed prints, because each project involves extra time for measuring and installation work. But she points out, “The customer gets a really fabulous art piece for their home or business. The stadium images are so popular we recently added three more stadium images to the options.”

Photo Tex PSA fabric from LexJet is ideal for creating custom photo murals. Not only do images reproduce well, but the repositionable adhesive on the back of the fabric makes the graphics easy to install. And when it’s time to take down the mural, the image panels can be removed cleanly without leaving a lot of sticky residue. For more ideas for printing images on PhotoTex PSA, call a LexJet account specialist at 800-453-9538.

What’s the Future of Imaging?

6SightFutureofImagingUndertstanding what’s next for imaging is important for anyone who earns a living from visual communications, because rapid advances in imaging technologies can either profoundly disrupt existing business models or create exciting new opportunities. Helping imaging businesses remain aware of emerging technologies is a key goal of the 6Sight Future of Imaging Conference Nov. 10-12 at the Monterey Conference Center in Monterey, CA.

6Sight Conference Chair Alexis Gerard
6Sight Conference Chair Alexis Gerard

In a video on the 6Sight website, conference chair Alexis Girard notes that over the past 20 years, four linked building blocks—computers, image capture devices, the Internet, and wireless telecommunications—have profoundly changed how we all capture and use images.

Together, these linked building blocks have enabled everyone to use visuals in all of our personal and business communications, and in every aspect of our lives. But, Gerard notes, “This infrastructure isn’t static. The more it grows and develops, the more opportunity it creates.”

Here are some of the topics that will be discussed at the 6Sight event:

Computational Photography: Whereas digital photography is essentially an electronic version of film photography, computational photography exploits plentiful low-cost computing and memory with new kinds of digitally enabled sensors, optics, probes, smart lighting and communication to capture information far beyond a simple set of pixels. It promises a richer, multi-layered visual experience that may include depth, fused photo-video representations, or multispectral imagery.

The latest developments in computational photography will be presented by Ramesh Raskar, head of the Camera Culture research group at the Media Lab at the Massachusetts Institute of Technology. Raskar says, “I believe we are on the cusp of significant technical and conceptual changes in how we view and practice imaging.”

3D Imaging: Now that Hollywood is moving aggressively into 3D movies, TV manufacturers are rushing to offer 3D-capable screens to bring that content home. At the same time, major technology advances are revolutionizing 3D image capture and lenticular printing. Speakers from Fujifilm, THX, Adobe and HumanEyes and other industry experts will discuss the challenges and opportunities related to bringing 3D into the consumer mainstream.

For example, now that 3D imaging capabilities are available in Adobe Photoshop CS4 Extended and being taught at conferences such as Photoshop World, will more professional photographers and artists start exploring its creative possibilities? Lenticular artist Bonny Lhotka will discuss some of the thought processes that go into creating 3D artwork, citing examples from a collection of her lenticular art prints that will be displayed at the Monterey Conference Center’s Alvarado Gallery.

Artist Bonny Lhotka has already produced 3D and motion prints for office and spa décor projects. Shown here is an image that will be displayed in the Alvarado Gallery.
Artist Bonny Lhotka has already produced 3D and motion prints for office and spa décor projects. This is one of the prints that will be featured in the Conference Center gallery.

The Rise of the Amateur: Thanks to better cameras and continuing improvements in the ability to share and sell images online, what was once a niche amateur photography market is exploding into a mass-market for personal expression. A panel of industry executives will discuss challenges and opportunities for monetizing amateur content.

On-Demand Printing Opportunities: Rick Smolan, who created the Day in the Life and America 24/7 books will report on “The Obama Time Capsule,” his experiment in which every photo book is different for every book buyer.  And imaging technology expert Scott Brownstein will talk about “Bridging the Gap to the New Output Opportunity,” focusing on some of the technology challenges that must be solved in order to enable mass-market, image-rich document creation and production

The Future of Photography: Large-format landscape photographer and digital imaging pioneer Stephen Johnson will help conference attendees envision the future of photography. He will talk about the digital cameras of tomorrow, the future of digital imaging, and the broad possibilities of photography itself. 

The complete program is posted on the 6Sight website.

If some of the topics discussed at 6Sight seem a bit esoteric, Alexis Gerard raises one other point in his online video: It’s only been 7 or 8 years since the first commercial camera phone hit the market. All you have to do is look at your iPhone to realize how quickly new imaging technologies can develop and reshape business opportunities.

The 6Sight Imaging Conference is organized by Future Image, PMA, and AIE, the Association of Imaging Executives.  Most of the content is geared toward executives of companies that develop imaging hardware and software. The more practical business opportunities and marketing implications of some of the emerging technologies discussed at the 6Sight conference are usually examined in more detail at sessions at the PMA and DIMA (Digital Imaging Marketing Association) Conferences held in the spring.  The 2010 DIMA Conference will be held Feb. 20-21 in Anaheim, CA, followed by the 2010 PMA Conference and Trade Show Feb. 21-23.

Photographer’s Banner Helps Honor War Veterans

At LexJet, we like when customers send us images of all the different types of projects they’ve created using different types of LexJet materials on their wide-format inkjet printers. It is especially gratifying to see the many different ways that photographers are using LexJet materials and wide-format inkjet printers to support community events and charities.

Professional photographer John Eblen, of PhotoSolutions Co. in Akron, OH, recently sent us this photo, showing a banner he had created at the request of organizers of the “Welcome Home Cleveland” celebration that was held in August to welcome home all active-duty military personnel, Reservists and National Guard members who had served in Iraq and Afghanistan.

EblenVABanner500pAs a veteran himself, Eblen had offered to help with the event any way that he could.  He says that, “When they called and said they needed a last-minute banner to thank sponsors and donors, I knew it was right up my alley.

He printed the banner on LexJet TOUGHcoat Thrifty Banner media on his HP Designjet Z2100 printer. TOUGHcoat Thrifty Banner material is a 16-mil, bright-white, scrim-reinforced vinyl with a super-smooth surface and superior ink-saturation properties to help produce great-looking photos or graphics with hard-to-hit spot colors.

Eblen said he was very impressed with the quality of the material and picked up several new banner projects from others who were equally impressed.

Eblen thanked LexJet for advising him to try it out and said “It really did exceed my expectations. It not only took the detail of my printing very well, but also proved to maintain the water-resistance of my inks.”

John Eblen is relatively new to the photography business, noting that “For the past 20 years I have been preparing myself to move from my design engineering job to what I wanted to do for the next 20 years of my career—which is photography. The more active I became in photography, the more I saw a need to do my own printing. As people have noticed my print quality improving, other photographers and artists have been asking for my help with their projects.”

EblenChurchPhoto500pWhile he’s still exploring various shooting styles and techniques, Eblen has discovered that staying active in the community is a great way to spread the word about his availability to shoot and print images.  He recently shot a group portrait of the congregation of the biggest church in the area, which was celebrating its Bicentennial anniversary. Eblen says, “I have offered the prints in two different sizes, and they have been selling like hotcakes.”

If you’d like to learn more about how you can use a wide-format inkjet printer to help expand and diversify your photography business, call one of the account specialists at LexJet at 800-453-9538.  We would be happy to help you! 

LensFlare35 Links Canon Pro Photographers

By Kelly Price

One big advantage of online learning is that you don’t have to read through pages and pages of information onscreen to find good information. Nor, do you have to travel far from your desk.

InFocSept09IndusIntelLensFlareNow you can simply kick back in your chair for awhile and have the information you want delivered via webinars, videos, or podcasts. Some of this information is coming from some fresh sources of expertise and insights.

One LexJet customer, David E. Warner, recently told me about LensFlare 35, an audio podcast community he has started for users of Canon cameras. He noted that one of his first interviews was with Sandra Pearce, the pro photographer/portrait painter in Okeechobee, FL who was featured in the Artist Spotlight section of LexJet’s In Focus newsletter (Vol. 4, No. 5) 

Since then, David has taped an impressive mix of other Canon shooters working in all parts of the country and in many different fields. Some of the photographers interviewed so far include: ‘famous-faces’ portrait photographer Brian Smale; author Rick Sammon; wedding photographer David Ziser; blogger and social-media expert Rosh Sillars; nature and conservation photographer Gabby Salazar; and nature and landscape photographer Jennifer Wu.

In one of his most recent interviews, David talks with landscape photographer and Outdoor Photographer magazine columnist William Neill who lives near Yosemite National Park. The interview itself is nearly an hour long but very thorough. You can preview the contents by checking out the PDF with the list of questions that Warner asks during the interview. You can also click on a special video in which Neill shows some of his images and explains how they were captured.   

In the main interview, David asks William Neill about everything from his technique and thought processes during a specific shooting scenario to how he differentiates his work from the thousands of fellow photographers who shoot popular scenes in Yosemite National Park. Neill also talks about why he likes printing his own work on his Canon inkjet printers, how he has gotten his work represented by galleries, and how he chooses which editions are limited and which ones are open. In other words, there’s a wide range of information covered in a relaxed, and conversational style.    

David Warner says, “The LensFlare 35 site emerged out of a personal desire to connect with other photographers to share tips and techniques specific to Canon equipment. It’s easy to find communities of Nikon photographers out there, but when it comes to Canon shooters, there hasn’t been much.

 “The masters of today’s digital photography are blending technique, technology and an amazing level of artistic talent,” he adds. “My vision for LensFlare35’s peer-to-peer community is that all photographers will be able to leverage this shared knowledge to enhance and inspire their own work.”