Sam Gray’s Portraits Endure the Test of Time

At LexJet, we enjoy learning about the many creative ways experienced portrait photographers are continuing to distinguish themselves from others. 

For example, families who want heirloom-quality fine-art portraits and paintings that will withstand the test of time should check out the artistry of Sam Gray. Working from his home/studio on a six-acre heavily wooded site in Raleigh, NC, he specializes in producing wall-size portraits that will blend with any décor. Although he does incorporate fun and trendy images in his shoots, his primary goal is to produce timeless, classic portraits that families can proudly display for generations.

Clients can buy either a hand-painted or photographic portrait, a digitally painted photograph, or a mixed-media portrait in which the surface of the print is embellished with brush strokes, chalks, or pastels. As a painter and photographer, Gray sells his work at a range of price points. As he points out: “You never know what each client will want. Everyone has different tastes and budgets.”

Portrait ©Sam Gray

Because his work is so distinctive, Gray has built a loyal base of customers that includes upscale clients from all over the Carolinas and beyond. Sam Gray Portraits have appeared in numerous magazines ranging from Veranda, Victoria, Southern Accents, Southern Living and North Carolina Design to the North Carolina Medical Journal. Exhibitions of his work have been displayed in several malls and the Raleigh-Durham International Airport. His website gets hits from 101 countries.

He has devoted four decades of his life to photography, successfully transitioning from film to digital photography in the late ‘90s. As more and more of his upscale clients started buying the same type of digital cameras that he uses, he realized he needed to take the aesthetic qualities of his work to new heights.   

The creative and artistic side of the profession had always appealed to him, so he decided to pursue his passion for art: “I visited art galleries and museums, collected art books, and attended art seminars and workshops.” Some seminars were taught by digital artists such as Helen Yancey, Janet Conner-Ziser, and Jeremy Sutton; others were taught by traditional painters.

He was inspired by studying the works of Monet, Manet, Renoir, Sargent, Pissaro, Seurat, Sisley, van Gogh, Degas, Cassatt, Pino, and Royo. He examined the brushwork, style, and mood of their masterpieces to find elements he could apply to his own artistic endeavors. Now, when he’s not capturing portraits, he’s creating a collection of original paintings that he sells through galleries in addition to the one in his studio.

Timeless Reflections. Painting ©Sam Gray

Like many of LexJet’s customers, Sam Gray understands the quality-control advantages of being able to print his images himself. To produce prints that will last for generations, his uses a 17-in. Epson Stylus Pro 4800 printer and 44-in. Epson 9800 printer with UltraChrome K3 inks.

Gray prints most of his wall portraits on LexJet Sunset Select Canvas. But for some projects, he uses Sunset Cold Press Textured fine-art paper, as well as papers from Epson, Innova, and Hahnemuhle.

Self Portrait. Painting ©Sam Gray

“I’ve learned so much more by printing my portraits myself. Working with colors has also made me a better artist,” Gray says.

Another way Gray distinguishes himself is by winning high marks in print competitions. After he took an 11-year hiatus and focused on acquired new art skills, he was awarded the PPA Photographer of the Year, Diamond level in 2008 and 2009. This year, three of the four prints he entered into competition were accepted into the PPA’s prestigious Loan Collection, which earned him the Photographer of the Year, Platinum level. In 2009, Sam Gray became a Fellow in the American Society of Photographers (ASP).

In his application thesis, he recounted the many challenges he has overcome during his 40 years in the business. Because of the wonderful places he visits and people he meets, Gray says he is as excited about photography today as he was 40 years ago: “I cannot imagine a more rewarding pursuit.”

To see more of his exceptionally beautiful work go to www.samgrayportraits.com.   

Sam Gray was also featured in the Artist Spotlight section of LexJet’s In Focus newsletter.

LexJet Co-Founder Featured on VoiceAmerica Business

When you visit LexJet offices, you’ll see motivational posters on the wall, with inspirational quotes for employees. But these aren’t the typical motivational-quote posters you see in office-supply stores or in-flight magazines. These posters feature real testimonials from real LexJet customers, who routinely rave about the quality of service they receive from LexJet account specialists and customer-service representatives. The posters serve as a constant reminder that at LexJet, customer experience is job one. 

This intense daily focus on customer service explains why LexJet continues to be financially strong and stable, even through periods of rapid technological change and economic uncertainty.

To learn more on how to build a LexJet-like culture in your own business, listen to an interview that was conducted Feb. 8 with LexJet co-founder Art Lambert on the VoiceAmerica Business channel. In the interview, Lambert discussed how businesses of all types and sizes can increase their sales by “Enhancing Your Customers’ Experience.”

Lambert was interviewed by Len D’Innocenzo and Jack Cullen on their program, entitled “Let’s Talk Sales to Increase Your Income.”

 “Increasing sales is all about building relationships, and the relationship starts only when you focus on enhancing your customer’s experience,” says Lambert. “Without a great customer experience, there may never be a relationship to build, or an opportunity to increase your income.

On LexJet’s website, you can download or listen to the interview in one of three forms:  MP3, iTunes podcast, or streaming audio.

And if you haven’t yet experienced LexJet, call us at 800-453-9538  the next time you need any equipment or supplies for large-format digital printing of your photos, art, or graphics. Our highly trained specialists can provide expert advice and personalized assistance for whatever type of large-format print project you have in mind.

2010 Photography Conferences for New and Established Pros

Whether you’re brand-new to the photography business or seeking to diversify into new markets, you can find plenty of ideas and inspiration at one of the national (or international!) photography conferences planned in 2010.

Just as it makes sense to expand your photography business in new directions, each of these conferences has been steadily diversifying their educational programs in order to serve a broader pool of attendees. If you visit the conference websites, you’ll also see that most of these events offer additional learning opportunities ranging from intensive, two-day pre-conference seminars, all-day photo safaris, and hands-on computer labs to business boot camps, print exhibitions, and portfolio reviews.

JANUARY

Imaging USA: Jan 10-12 in Nashville
This conference, organized by Professional Photographers of America (PPA) is known for providing valuable business advice to photographers in markets of all sizes. Sessions have traditionally focused mostly on portrait, wedding, and sports photography. But this year, sessions will also discuss how to pursue opportunities in décor, commercial/advertising, and stock photography. In addition to learning about sales, pricing, marketing, studio operations, and productive workflows, you can attend inspirational sessions on the creative art of photography.  Imaging USA features the world’s largest annual print exhibit (and it’s open to the public). More than 2,300 elite images will be on display, mostly General and Loan Collection images from PPA’s International Print Competition.

FEBRUARY

PMA International Convention and Trade Show: Feb. 21-23 in Anaheim, CA
For the first-time, a full-day Pro Photographer Business Boot Camp will be held on Feb. 20, prior to the start of PMA Conference. Designed for professional photographers with less than two years’ experience shooting portraits, weddings, sports, and events, the boot camp will cover basic business practices, posing and lighting, legal issues, website development, and how to develop new product lines. Photographers can attend the seminar by buying an All-Conference Connection Pass which includes sessions at these five conferences: The Photo Marketing Association (Feb. 21-23); The Digital Imaging Marketing Association (Feb. 19-22); the Professional School Photographers Association (Feb. 20-22); the Sports Photographers of America (Feb. 19-22); and Professional Picture Framers Association Conference (Feb. 21-23).  

The PMA Convention provides a “big-picture, future-focused view of overall changes in the consumer markets for photography products and services, with “What’s Next?” sessions such as “The Print Is Dead! How 20-Somethings Use Photography.” and keynotes such as “Delving into the Mind of the Sports Photography Customer.” The PMA conference is attended by photographers, photo labs, retailers, and developers of photographic equipment who want to better understand how to develop and promote all types of photography-related products and services.

MARCH

WPPI: March 8-10 in Las Vegas
This conference, which focuses primarily on the wedding and portrait photography business, offers an wide array of seminar formats, including two-day PLUS classes on March 4-5, a Business Institute March 6-7, small-group Master Classes, and 50 two-hour Platform classes on March 7-10. The Platform classes include tracks on business, Photoshop, portraits, weddings, lighting and posing, photojournalism and commercial photography, and video.  Many of these sessions are led by successful, entrepreneurial photographers who describe the many different techniques they’ve used to build their businesses.

Photoshop World: March 24-26 in Orlando
Led by 35 Photoshop experts and professional photographers, this event sponsored by the National Association of Photoshop Professionals is focused squarely on the creative production and use of digital images, using a combination of solid photography skills and post-processing and design techniques in Adobe Photoshop, Lightroom, and CreativeSuite.  Events held in conjunction with the Conference include a photo safari, an on-location wedding shoot, and portfolio reviews. Courses range from beginning-level Photoshop and image correction and compositing, to creating video with DSLR cameras and using rich media in social-media marketing. Some sessions show you how to integrate photography with basic grpahic design to create print-ready products such as posters.

SEPTEMBER

Photokina:  Sept. 21-16 in Cologne, Germany
Held every two years, this massive show features 1300 exhibitors from 50 countries and typically attracts more than 160,000 visitors. The goal is to present the complete spectrum of the global imaging market, including the latest products and trends of tomorrow. A special “Meet the Professionals” area in Hall 4.1 will feature educational forums and products for imaging professionals, including computer-generated imaging and large-format and fine-art printing. The Visual Galley will include ten photo exhibitions by internationally renowned photographers as well as the work of up-and-coming young artists. In early 2010, international organizations, associations, publishers and clubs will be invited to apply for an exhibition area at Photokina. The terms and conditions of the competition will be posted on Photokina’s website in January.

OCTOBER

PDN PhotoPlus Expo: October 28-30 in New York
Three full days of seminars cover nearly every aspect of the art and business of photography. This year, seminar tracks covered new techniques in lighting, Photoshop, color management, editorial, portraiture, marketing, business management, and tools for expanding your network of clients. Because of its location in one of the art capitals of the world, some of the sessions focus on breaking into the fine-art photography market, presenting exhibitions, and working with gallery owners.

Tell Us Which Conference You Prefer.  No matter which conference you attend, these types of events provide great networking opportunities. And the accompanying expositions provide a convenient way to see demonstrations of dozens of new products.

If you’ve attended one or more of these photography events in the past, we encourage you to drop us a note and tell us which one(s) you like best and why. We meet so many great people and learn so much at every conference and show we attend. But we’re always curious to hear more about what types of photography-related training and education you like most.

Designing Trade-Show Displays with Your Images

When you exhibit in a basic 10 x 10 ft. booth at a trade show, you only have about 3 to 5 seconds to grab the attention of each attendee strolling the aisles. That’s why it’s better to use a big, eye-catching visual in your booth graphics than multiple lines of small text.

Because trade-show graphics rely so heavily on high-res, high-quality visuals, they can represent a real opportunity for professional photographers who know how to print big.   

Photographer Clark Marten created these multi-panel and single-panel displays with LexJet’s I-Banner Spring Back Banner Stands and Water-Resistant Satin Cloth (www.clarkmarten.com)

If you already have a wide-format printer in your studio, we can teach you how to use it with LexJet materials and portable banner stands to create free-standing displays for bridal fairs, sports events, seminars, and other gatherings. You can also produce ready-to-go displays and sell them to business clients who hire you to shoot their product images or to seniors, athletes, or executives who want attention-getting ways to display their portraits.  

LexJet knows a lot about trade-show graphics because that’s how we got our start. In 1994, LexJet started selling new combinations of materials that could help exhibit producers fabricate more durable inkjet-printed trade-show graphics and exhibits. We continue to sell dozens of different materials and display systems for producing multiple types and sizes of graphics for trade shows, stores, museums, and events.

Whether you want a low-cost portable system for occasional use or a display rugged enough to endure a multi-stop event tour, we can help you choose the most cost-effective combination of print materials and display systems.

As for designing the graphics themselves, check out this great article entitled 10 Small-Booth Graphic Mistakes on Exhibitor Online.

The article starts out by emphasizing that the graphics “must clearly communicate who you are, what you’re selling, and what benefits your company’s product or services can offer.” Then, the article’s author Linda Armstrong explains how to avoid the 10 most common mistakes people make when creating graphics for 10 x 10 ft. booths. Here are the most common mistakes: 

  • Too Many Words
  • The Wrong Words
  • Competing Colors
  • Artsy Fonts
  • Tiny Type
  • Text Below Eye Level
  • Too Many Images
  • Poor Image Quality
  • Bad Lighting
  • Nicks and Dings (Damaged Graphics)
Fine Balance Imaging Studios displays banners stands both in their studio (above) and trade-show booth (below). (www.fbistudios.com)

Exhibit designers quoted in the article recommend using one large main image to fill the display instead of a smattering of small images. And, they say the graphic will be more eye-catching if the image is cropped to eliminate distracting details. 

The experts also advise graphic buyers not to use low-quality images that don’t have sufficient resolution to be enlarged without becoming blurry or grainy.

Many LexJet customers who are converting their images into displays like using  Water-Resistant Satin Cloth with an economical I-Banner spring-back banner stand. The fabric graphics are lightweight, don’t require lamination, and can easily be shipped and stored.  But LexJet offers dozens of options, including a retractable banner stand made of environmentally friendly bamboo and tabletop systems for set-up at smaller shows.

So call a LexJet account specialist at 800-453-9538 whenever you’re ready to get started. We’ll be happy to tell you more about how to convert your images into attractive, portable displays.

Photo Mural Creates Buzz in Hudson Valley Coffee Shop

Many photographers know that visitors to popular scenic and outdoor recreation areas like to browse through area galleries and gift shops to buy framed or matted prints, notecards, or calendars to remind them of their trip. But enterprising professional photographers such as Robert Rodriguez Jr. of Beacon, NY are discovering that owners of local businesses like buying photographs of the natural surroundings too.

Rodriguez, who specializes in landscape images of the scenic Hudson River Valley, has started producing large canvas prints and photo murals that can help patrons of local businesses see the natural wonders of the area in a whole new way. “Being able to show people how it feels to stand on top of a scenic overlook at sunrise, and feel the emotion I get when beautiful light enters the Valley is so much more convincing in a large, almost life-sized, print,” says Rodriguez.

For example, Robert Rodriguez, Jr. recently created this 54 x 128 in. photo mural for the Bank SQ Coffee Shop in Beacon, NY. The mural is an enlargement of a panoramic photo he shot of Storm King Mountain, the dominant landmark of the region on the banks of the Hudson River. The mountain is located about five miles from the coffee shop. 

Robert Rodriguez created this photo mural for the Bank Sq Coffee Shop at 129 Main St. in Beacon, NY.

According to Rodriguez, “The response to the mural has been phenomenal. Locals recognize the scene immediately and it makes them feel more connected with the region, and proud of its natural beauty.”

Rodriguez used the 44-in. Canon ImagePROGRAF iPF8100 printer in his studio to output the mural in three sections on Photo Tex PSA fabric from LexJet. Photo Tex PSA is an inkjet-printable fabric with a repositionable, pressure-sensitive adhesive (PSA). In addition to reproducing a surprisingly high level of image quality, the wrinkle-resistant, adhesive-backed fabric panels are relatively easy to install on flat, non-porous surfaces. No specialized training is required. If you make a mistake when aligning the printed panels, simply remove and reposition it until you get it right. When it’s time to remove the mural, the adhesive removes cleanly without gummy residue.

After installing the mural, Rodriguez added a 3 x 4 in. plaque with his name and website and notes about how and when the image was captured.

Storm King Mountain Photo: Robert Rodriguez, Jr.

“This is one of my favorite locations to photograph in the Hudson Valley, and I never get tired of finding different angles, lighting and weather conditions, and times of the year to find new and exciting interpretations.” he explains. “Storm King Mountain is also historically significant in the environmental movement and where Scenic Hudson got its start to becoming a major force in the Valley for conservation. I’ve donated this and many other images for their use in this cause. I wouldn’t have the opportunity to enjoy this resource if it weren’t for the work that Scenic Hudson has done in my ‘backyard’.”

You can read more about Robert Rodriguez, Jr. in Vol. 4, No. 11 of LexJet’s In Focus newsletter. Or, check the images on his website and read his excellent blog, entitled Beyond the Lens.

Five Good Reasons to Hire an Experienced Pro for Product Photography

LexJet’s In Focus newsletter helps professional photographers discover new ways to generate revenues by using wide-format inkjet printers to display their work, promote their businesses, or create new products and services. Our customers like receiving new business ideas because widespread, easy access to more powerful cameras and image-editing software has dramatically altered the traditional markets for photography services. It occurred to us that some current users of photography may not have considered the true value of hiring an experienced professional photographer.  So after featuring the innovative work of commercial photographer David Humphreys in the Printing for Profit section of our In Focus newsletter, we invited him to write a post explaining what marketing managers may be missing when they ask someone on their staff to shoot product photography.

What’s missing, explains David, is the artistry involved in capturing the true essence of a product. As a result, the product’s value or uniqueness can easily get lost among the miasma of similar-looking commercials and marketing campaigns. Here are the five top reasons he would list for hiring an experienced pro to shoot your product photography:

By David Humphreys 

1. A Unique Approach. The first and foremost reason to use an experienced pro is a completely unique and fresh approach to your project or campaign that is 100 percent reflective of your company, your marketing needs, and your brand. Too often, a company’s brand or desired focus gets lost when turning to a staff marketing intern or a stock photography resource.

2. Quality Images with Impact. The experience and expertise of your photographer ultimately shows through on the images of your product or brand. Collaboration with an expert, and the outside perspective they bring, can make a tremendous difference in whether a marketing campaign is memorable for years, or forgettable after a few seconds. Plus, professional photographers have a keen eye for small, even miniscule, details or color issues that can be corrected during printing and production.

3. Long-Term Dividends. Invest now to earn dividends down the road. Yes, adding another team member naturally adds another expense to your campaign, but that amount is a small percentage of the overall cost of product marketing. An expert image produced by an expert pro can make a difference between this quarter’s loss and next quarter’s gain. An expertly crafted image by the right pro has a higher likelihood of making a greater impact on your customers. Plus, the image can be designed to used in multiple forms and media.

4. An Outside Perspective. Having a fresh, outside perspective is always helpful when considering the overall sales effort for any product or the branding campaign for a company. Often times, executing a project entirely with in-house staff can dilute the power of the final campaign or make it bland. And these days, bland doesn’t draw the attention of consumers, nor does it make them want to buy.
 Finally, while new innovations in digital technology have brought photography to almost anyone interested, only professional photographers will bring thousands (or hundreds of thousands) of dollars in equipment to capture the myriad technical details involved in crafting an artistically great photograph. While often unnoticed in the 30-second window we have to make an impact on our consumers’ minds, these technical differences and creativity are often the precise factors that draw viewers to an image in the first place. In essence, equipment and technique matter, just like expertise, creativity and a new perspective.

 
 
 
 

HumphreyssmRevStudio600p
Based in Baton Rouge, La., David Humphreys’ studio includes equipment for shooting high-end digital as well as 35 mm, 2-1/4 in., 4 x 5 in., and 8 x10 in. film. He also has a state-of-the-art suite for image retouching, digital enhancement, and high-end color printing for art, décor prints and display graphics.

 

5. Equipment and Technique. Finally, while new innovations in digital technology have brought photography to almost anyone interested, only professional photographers will bring thousands (or hundreds of thousands) of dollars in equipment to capture the myriad technical details involved in crafting an artistically great photograph. While often unnoticed in the 30-second window we have to make an impact on our consumers’ minds, these technical differences and creativity are often the precise factors that draw viewers to an image in the first place. In essence, equipment and technique matter, just like expertise, creativity and a new perspective.

 HumphreysHeadShotDavid Humphreys has been a professional photographer for more than 30 years—photographing people, products and places around the world. He has been recognized for his work by many organizations, winning such awards as, most recently, a national ADDY for black and white photography from the American Advertising Federation,  the Photo District News Award from Nikon, the Communications Arts Award for advertising, and the Pete Goldsby Award. (www.fabphotos.com)