Wall Covering Sets the Tone at Gander Mountain

Park Printing Solutions printed dozens of approximately 12 ft. x 50 ft. murals on LexJet Velvet WallPro SUV for Gander Mountain. Some were applied directly to the wall if it was drywall, while others like this application were applied to a framed board. The painted cinder block was not the ideal surface and Gander Mountain wanted a consistent, classy look for all the wall murals as well as a velvet surface that would not reflect the glare of the overhead lights.

Giant wall murals are always a challenge, especially when it comes time to install the behemoths. Park Printing Solutions, working in conjunction with its client, Gander Mountain, found the perfect solution.

Gander Mountain was in the midst of opening a number of new stores and updating some of its older stores when the outdoor gear superstore heard about Park Printing Solutions. Given Park Printing’s expertise and reputation for creating outstanding environmental graphics programs, and the nature of Gander Mountain’s needs, Park Printing was a logical choice.

The question, as always, centered on the best material for such a project. Some of the wall mural installations would go up on drywall, others on painted cinder block. The drywall solution was simple: inkjet receptive, commercial grade vinyl wall covering that’s applied like regular wallpaper. For the cinder block walls, Gander Mountain decided to build giant frames upon which to apply the wall covering. Gander Mountain stuck with an inkjet receptive vinyl wall covering (pun intended) for this project because the Gander Mountain installation team preferred a wallpaper-like application, it would maintain a consistent look and it would simply look better.

“If you compare a flat matte wall covering material to a typical vinyl that has a sheen to it, the wall covering will look much more chic, which is what they were going for,” says Mike Stolen, product manager for Park Printing Solutions, based in Verona, Wis. Park Printing Solutions chose to use LexJet Velvet WallPro SUV for the project, which would entail dozens of approximately 12 ft. x 50 ft. murals.

Floor Graphics for Everyone

David Snyder, owner of Premier Media Group (PMG) in Lubbock, Texas, is a floor graphics evangelist. He is a true believer in the power of floor graphics and their ability to not only advertise, but to inform and direct.

PMG prints floor graphics that celebrate exemplary schools in Texas with LexJet Simple Indoor FloorAd. In this case, PMG used the clear version with 5 Mil GraphicGuard Velvet Floor Laminate.

“Floor graphics reach a lot of people in a lot of different ways,” says Snyder. “We use floor graphics in our production area as safety signage for our employees and visitors, especially around our screen printing carousels and other automated equipment. At special events, arenas and trade shows, floor graphics can be used as directional and informational signage. For advertising at the point of sale it’s one of the most effective ways to reach the consumer.”

Snyder says that PMG has seen a sharp rise in floor graphics orders over the past year or so as more companies and organizations have realized the benefits of this in-your-face advertising medium.

“If you just sit in a corner at a store and watch people shop, they’re looking down most of the time. You typically look down and forward as you walk. So, any place that has floor space is fair game,” says Snyder. “We really drive that home at PMG. If you’re going to spend a lot of money wrapping vehicles and whatnot, why not spend a fraction of that and put your product right in front of their face by putting it on the floor.”

Rebate Update: Canon, Epson, HP

Here’s a quick synopsis of the current rebates you can get when you purchase a Canon, Epson or HP large format inkjet printer…

Canon is offering a number of different types of rebates on its iPF5100, iPF6100, iPF6200, iPF6300, iPF6350, iPF8300 and iPF9100 printers. Canon’s mail-in rebates are now being processed online at www.acbpromotions.com/imageprografrebate/

Epson’s latest rebates include $1,000 instant rebates, deducted from the cost of the printer, for the Epson Stylus Pro 9880, 9890 and 11880, an $890 instant rebate for the Stylus Pro 7890 and a $3,000 mail-in for the Stylus Pro GS6000 (ends Feb. 28, 2011). The instant rebates end on Dec. 31, 2010.

When you purchase or lease one of the HP printers listed at this link, you can get up to $2,000 cash back, plus you can save up to $200 more when you add a qualifying HP Care Pack Service. You’re not required to return your eligible old HP or non-HP printer, plotter or vinyl cutter; simply provide proof that you own one. All claims must be submitted online by Jan. 31, 2011. Mail-in claims must be postmarked by Jan. 31, 2011.

For all the details, go to www.lexjet.com/Rebates.aspx. And, for other bundled deals, as well as direction on the best printer for your needs and market, contact a LexJet account specialist at 800-453-9538.

Finishing Banners Quickly, Reliably & Economically

Why sew when you can tape? Whether it’s to make pole pockets, create a seam for grommets, or to tile two pieces together for a larger banner, double-sided LexJet Heavy Duty Banner Tape provides all the advantages of sewing, plus it’s faster and is easier on the material.

Sewing perforates the banner material, which can lead to fraying and cause premature failure at stress points. Heavy Duty Banner Tape avoids this problem, and is designed to be conformable to the varying checkerboard-like patterns in the scrim.

Banner Tape application makes finishing banners a lot quicker and easier than sewing, plus it's less expensive and less damaging to the banner material.

Because it’s so conformable, it works with any material one might use for a banner, from polypropylene to fabrics. Simply mark a straight line on the back of the banner where the edge of material will fold over, apply the tape along the mark and attach the edge of the banner to the tape.

A 3×8 banner should be easily finished in five to ten minutes, which is much preferable to waiting for 24 hours or more if you send it out to be sewn. Even if you have this capability in-house, there is far more time and labor required to sew a banner.

Banner tape is less than 30 cents per linear foot, so the cost of finishing with it is minimal. “My six-year-old son can use banner tape, but he can’t use a sewing machine,” says LexJet’s product manager, Jeff Leto.

“The only time I would think someone would want a sewn banner is if that’s the look they want, so there’s no other reason why you wouldn’t use banner tape as a direct replacement for sewing,” says Leto. “The only thing to keep in mind about banner tape is if you make a pole pocket and stick ropes through the pocket instead of a pole. At the ends of the banner where it’s folded over on the corners, they will need to be re-enforced. You can either reinforce the corners with a grommet, or a single stitch with carpet thread. This will prevent the corners from lifting.”

If you’re installing the banner with ropes, or something similar, Leto says it’s preferable to run the rope through pole pockets as opposed to looping rope through grommets on the four corners of the banner and it tying them off. Instead, run the rope through the pockets. This makes the tension across the banner even, as opposed to all of the tension being placed on the grommets at the four corners.

Another method is to attach bungee cords to the four corners since the bungee cords will give in the wind and distribute the tension evenly along the banner. Furthermore, this method is much more preferable to cutting wind holes, which looks bad and effectively lowers the lifespan of the material.

“The nice thing about banner tape is that it fits all of the potential environments in which you would install a banner. There’s a reason why you’d use Tyvek, polypropylene, a 500×500 denier vinyl, or a 1000×1000 denier vinyl in different application situations, but there’s one product you can use to hem all of them in any environment,” says Leto.