According to the I.T. Strategies’ 2010 survey of more than 1,200 photographers who own inkjet printers, 62% of the respondents are using their printers for more than photographic output.
According to industry analyst Patti Williams, in some way photographers appear to be a microcosm of the world on inkjet printing because “In addition to photographs, they are printing office documents, canvas, signs, posters, CD/DVDs, books, cards, textiles, technical drawings, POP displays, stickers, menus, lenticular prints, wedding albums, clock faces, buttons, and more.”
For example: when asked what else they printed, survey respondents could either check one or more items from a list of applications and/or choose “other” and enter an application not on the list. The list below shows how many respondents were using their prints for different types of applications:
- 518 Fine Art Prints
- 351 Proofs
- 298 Portfolio Prints
- 281 Samples
- 266 Greeting Cards
- 177 Postcards
- 134 Murals
- 231 Other
Some of the other applications included general business printing, promotional materials, decorative flags, trade-show displays, signs for window displays, movie posters, grad announcements, wedding programs and table seating cards, photographic backgrounds, fine-art books, folding books, invitations, and adhesive posters.
At LexJet, we’ve helped hundreds of photographers learn how to use their inkjet printers with different types of print substrates to create new products or promote their businesses. We would be happy to help you too! Call a LexJet account specialist at 800-453-9538 for ideas and inspiration!
For more information about this I.T. Strategies Market Pulse report and future reports that will be developed from their 2010 Photographers Survey, contact Patti Williams at www.it-strategies.com.
For details on other findings from the survey read two previous posts we’ve published on the same study: