More Ways to Earn LexJet Edge Points

We hope you are enjoying your LexJet Edge membership, where you earn money off a future LexJet.com purchase. (What? You haven’t signed up  yet? Go HERE.)

Every time you make a purchase at LexJet.com you’ll earn points that really add up to big savings! Did you know there are other ways to earn Edge points, too? Just go to your dashboard and select any of these options:

  • Connect on Facebook: earn 10 points | 1 time only
  • Connect on Instagram: earn 10 points | 1 time only
  • Connect on Twitter: earn 10 points | 1 time only
  • Write a Review: earn 25 points | 2 times per month
  • Purchase 4 Times in a Year: earn 100 points | 1 time per year
  • Purchase $1,500+ a Year: earn 100 points | 1 time per year

We’ll see you on the Edge today, where you can earn more points than ever!

Imaging USA – 3 Days of Education, Awards & Fun in Nashville

Last month, the photography world gathered in Nashville to celebrate all things photo. From new technology to equipment insurance to the unveiling of Team USA who will compete in the World Photographic Cup, the sights and sounds from Imaging USA proved that the photography industry is more vibrant than ever!

The festivities opened with keynote speaker Jim Kwik, who provided some “kwik” tips on improving memory to enhance business. Whether using the tips to be more organized or to help remember clients’ names, the photographers were excited to kick off the event with Kwik and utilize some of his methods of remembering people they met at the show.

(l-r) Kimberly Smith, Brian Castle, Brooke Kasper

One of the most exciting events to take place during the conference was the Award and Degree Ceremony. Here, photographers – including top Sunset Award Winners Brian Castle, Kimberly Smith and Brooke Kasper – were on-hand to receive their hard-earned PPA degrees or award them to fellow photographers.

Speaking of the top three Sunset winners, they were awarded their 2019 International Print Competition trophies and cash prizes on the second day of the show.

All three winners are adamant about the artistic importance of printing their photos and the importance of being a Sunset Print Award winner when working with their clients.

Kasper feels that being part of an elite group of Sunset Print Award winners is an honor, especially because it celebrates the printed image, a practice she feels is disappearing all too quickly. “It’s such a wonderful honor to receive this award,” she says. “Especially for something that I believe in and that is becoming less [frequent], with more people doing digital. It has to be printed, it’s just not art until it is.”

Smith also considers it an honor to be recognized for printing her work. Her favorite media is Sunset Bright Velvet Rag, a fine art paper that helps her create a signature look. “I like to do color pencils over. I love the way it tears on the edges,” she says. “Winning the award is even better because this is the paper that I love. I think it [the win] is important because I print on it and I believe in it.”

Castle, who received his first two degrees – Master of Photography and Photographic Craftsman – at the ceremony, believes strongly in printing his photos. “Winning an award on a national level is a pretty big achievement,” he says. “It helps me market myself, too. It shows that I take care of my prints, and I make sure they look right. It’s not just a digital file that I’m giving you, it’s a piece of art.”

Throughout the week, the convention center was teeming with classes and learning opportunities for photographers of all backgrounds. The PRINT for Success Theatre was a 3-day session that of quick hit 30-minute workshops that showed photographers how they can make more money by selling and marketing printed images. Other longer seminars ranged from Adobe Lightroom techniques to how to establish your brand.

If you are a photographer looking to gain new skills, update your equipment or be inspired by other photographers, you won’t want to miss Imaging USA 2021 in Grapevine, Texas. If you are interested in the Sunset Print Awards and competing for the top prize, ask your chairperson to register for the 2020 Awards.

Get the LexJet Edge: Our New Rewards Program

For over 25 years, customers just like you have looked to LexJet to provide high-quality products and services, paired with personalized and professional expertise … all to help you meet your goals.

Now, it’s time to level up even more.

Welcome to LexJet Edge, our new customer loyalty program that helps you earn points toward new purchases so you can take the lead.

Here’s how it works: When you activate your free membership, you get 1 point for every dollar you spend at LexJet.com. As you accumulate points, you can redeem them for discounts on future purchases. It’s that simple.

Sign up in February, and as a “thank you,” we’ll add 250 bonus points to your account so you can start saving money and take your business to the next level.

But the rewards don’t stop there! LexJet Edge members also receive:

  • Early access to video content and podcasts
  • Early registration for webinars and events
  • Special promotions and discounts
  • Free ICC Profile Libraries
  • Free and unlimited technical support

LexJet Edge: Get yours!

New Graphtec Cutter Included with EPSON SureColor Print & Cut

Graphtec recently discontinued the FC8600-130 series cutter, which was part of the EPSON SureColor S80600S60600, and S40600 Print & Cut systems. The new FC9000-140 (54-in) will replace it both in the print and cut packages and as a stand-alone cutter.

The new cutter offers improved application software as well as a user-friendly control panel. Other features include:

Create stickers, decals and more!
  • Auto paneling to prevent skewing in long-length jobs
  • No PC needed with USB accessibility
  • Improved registration marks work with specialty media, including holographic/reflective
  • Barcode system allows for continuous cutting
  • Y-axis compensation has been added to correct the distortion of media

The FC9000 plotter can be used in a variety of printed applications, including stickers, decals, window signage, and heat-transfer apparel.

To learn more about the new FC9000 cutters or the EPSON SureColor Print & Cut series, contact a sales specialist at 800-453-9538 or visit LexJet.com.

Visit Our Redesigned Sunset Print Awards Website

The next time you log on to the Sunset Print Awards website, you’ll notice some changes. The sleek new appearance makes it easier for photographers to learn about the prestigious Sunset Print Awards as well as local print competitions offering the award.

Other updates include:

  • Easier navigation
  • Better views of past winners
  • Easy access to the blog for all the latest Sunset news
  • Interviews with winners
  • Recommended Sunset branded media

What hasn’t changed are the benefits to district and local winners or the top three prizes awarded at the International Photographic Competition. Each winner receives a customized crystal trophy, a lapel pin, and a free pack or roll of Sunset Media, while the three IPC finalists receive engraved trophies and cash prizes.

If you are involved in a local PPA group, camera club or other photography organization that has a minimum of 150 printed entries and would like to include the Sunset Print Award in your competition, have your chairperson register today.

This year, we will be presenting awards to the 2019 IPC winners at Imaging USA in Nashville. If you are attending later this month, be sure to stop by the IPC Display and pick up some information about the 2020 Sunset Print Awards.

Three Major Wide-format Trends to Watch in 2020

If you’ve been in wide format printing for a while, or even if you’re new here, you’ve probably noticed that things move pretty quickly in this space, from customer expectations to equipment upgrades to new material launches. These changes, upgrades and improvements are never-ending, so here’s a quick list of what we see as the hot topics to watch as 2020 gets started:

Strategic Convergence. You heard a lot about convergence at Printing United, specifically. There was a wave of chatter about diversifying and jumping into different segments to stay relevant, serving at least two segments, like sign & graphic, apparel or packaging. Sales and profitability were both up the most in 2018 for sign & graphic producers, according to NAPCO Research and SGIA. But when diversifying, businesses may have growing pains from adding staff or lacking focus. Working with a good partner who supplies material as well as education and business consultation is key to helping you make the best decisions of material inventory, equipment upgrades and workflow efficiencies. Get a handle on these issues, and your team can converge strategically.

Environmental Responsibility. If there’s one topic on everyone’s tongues, it’s sustainability. At Printing United, some customers who visited our booth were only interested in eco-friendly material options. There’s a generational divide to keep in mind: While Baby Boomer customers tend to embrace their brand loyalty, Millennials and younger are willing to pay more for products made with sustainability in mind. This is true in the consumer world, and growing increasingly true in the business decisions they make. Our industry is working hard to find ways to make materials from recycled or reclaimed items, like plastic water bottles, and, in turn, ways for those products to be recycled or reused to create a circular economy that the print world hasn’t seen previously. Stay tuned for product releases that are better for the earth so you can plan to market them to the customers who are the most receptive to them.

Increased Competition. This isn’t competition from the sign shop down the street. It’s competition from your own customers, who now have access to lower-priced, entry-level printing equipment that’s allowing them to do their own in-house printing — like retail outlets, schools and more. Combat this by excelling in areas they can’t, such as more complex decor applications that require more intense set up and installation; investment in new technology, like dye-sublimation, which can advance you into textile printing; or offer customization in printing with software that allows your team to use variable data to create unique prints (like these serialized decals). Wow your customers with your experience, craftsmanship and innovation, and they won’t want to do it without you.