Customer service is more than just a clever slogan or a marketing campaign. It’s the personal interaction between a company and a customer. The key to fantastic customer service is going above and beyond for every customer. As all parents like to do from time to time, we are going to live vicariously through my eight year old daughter for this week’s outstanding customer experience.

The situation…

My 8 year old daughter learned during her last trip to the dentist that it was necessary to visit an orthodontist.  The fear sets in and the questions begin.  Will it hurt?  How will I eat?  What will I eat?  How long will it take?  Why did daddy wear braces and his teeth are still not perfect?

The first visit to the orthodontist…

The initial entrance to the office gave us and our daughters a positive feeling.  A TV with kids shows, a game room, complimentary bottled water and floor to ceiling windows with views to the perfectly designed garden, bird feeders and local wildlife wandering the grounds.  Reflecting on my first visit to the orthodontist, this is far from what I had expected.