Create a Faux Effect Wall Paper with LexJet Premium WallPro™

We love it when multiple market trends converge — and especially when we can help make them come to life. One recent industrial décor trend, the use of natural materials in interiors such as brick, steel, leather and wood, will continue in 2018 and beyond according to a recent article in House Beautiful Magazine.

Achieving that look by installing new tile or stripping back a wall to brick is messy and expensive. That’s why designers and DIY enthusiasts are turning to faux effect wallpaper. LexJet Premium WallPro™ can be used to digitally print wallcovering with all the style of natural materials in an array of seven realistic looking finishes to complement any design. From wood, to brick or tile, LexJet Premium WallPro™ wallcoverings can create a completely new, realistic texture on walls and may have your customers questioning reality.

Wallcovering printed to look like cork.

We visited Sarasota, Fla., interior retail showroom, Blu Home, where we met owner and interior designer, Chelsea Dunbar, to find out where wallcoverings have been and where they’re going.

Just 10 to 15 years ago, faux painting on walls and columns were all the rage, with painters spending hours creating marble, wood or brick effects with paint. Today, it’s hard for designers to find skilled painters for those jobs. “When the economy crashed, a lot of them left the market,” Dunbar says. Not to worry though, printed wallcoverings are a quick and less-expensive way to “make it look contemporary … and feel high-end,” she says. “Wall paper has gotten so much cooler — and it’s become a replacement for faux painting.”

Digital wallcoverings can make walls look like they’re built from wood.

Digitally printed wallcoverings make the design process faster and easier, too. Print a desired digital file to a richly textured wallcovering vinyl, and apply with traditional wallcovering installation techniques. “This isn’t your grandmother’s wall paper,” Dunbar says. “You can do so much more with it.”

LexJet Premium WallPro™ wallcoverings are a higher grade of vinyl that’s also environmentally cleaner than other products on the market. Suitable for the most sensitive of areas such as healthcare facilities and schools LexJet Premium WallProTM digitally printable wallcovering meet EPA requirements for low-VOC emitting products.

Want more digital décor ideas? Visit LexJet.com/decor.

How to Start Marketing Your Décor Print Services

Deciding to add services like custom-printed wallcoverings and canvas wraps to your business is the easy part. Getting the word out and bringing in potential customers is where the challenge lies. Here are 5 tips to help you get started with marketing décor print services:

  1. Fix your identity. If your operation has always been called a “sign shop,” consider adjusting your business name or adding a new business unit specifically for décor services. Target which services you want to offer (start with one or two) and determine which products you want to print to. Once these are nailed down, the business name and focus will start to fall into place.
  2. Practice and promote. If you’ve decided to add customized digitally printed wallcoverings as your new offering, find a project you can work on as a beta site. Perhaps a restaurant that a friend owns or a business you regularly frequent that could use an update. Offer to print wallcovering for a room for free so you can get real-world experience in terms of the work flow, installation and product performance. When you’ve successfully completed a project, use before, during and after photos on social media and email campaigns to show off your new expertise.
  3. Connect with others. Get to know local interior designers who could capitalize on your new services. Attend networking events and learn about community projects that could allow you an opportunity to show off your work and get free publicity. Focus on collaborating with other professionals who may need the talents of your graphics team to create artwork for canvas wraps or customized patterns for wallcovering — and charge them reasonably for this niche service.
  4. Upsell to current customers. Opportunities are everywhere. If you’ve been creating backlit displays for a retail outlet, ask them if they’re interested in a wall mural to liven up their store. Same goes for restaurants, hotels or corporate accounts that you print signage for. Could they use a fresh accent wall or canvas wraps to add ambiance or elegance to their spaces?
  5. Get your content together. Create a sample book (or web page) of the types of work you can do. Photos with finished applications will go a long way in helping your customers to visualize what you can customize for them.

If you have questions about marketing décor services or success stories to share, tell us about it in the comments below.

Looking for Digital Décor Materials? Download This!

So you’re expanding your services to include more digital décor options for your customers, but you need guidance on the best materials to print to. We’ve got you covered, whether you’re printing with aqueous, latex, eco-solvent, UV-curable or dye-sublimation technology.

At LexJet, we’ve got more than 100 materials for you to choose from in a variety of finishes, including media and substrates for wall art, wallcovering, window treatments, fabrics, upholstery and accessories. With these options, you can decorate nearly all of the objects and surfaces in a room, office, retail space or commercial facility with digitally printed graphics and images.

With digital technology, you can make fully customized décor pieces that your customers will cherish. To discover LexJet’s line of digital décor materials, please download our Digital Décor Printing Line Card.

To discover more ways to incorporate digital décor printing into your operation, call a LexJet print specialist at 800-453-9538.

Dec. 1-31: Save 20% on Your First Vescom Wallcovering Order

For your discerning customers who want high-end, luxurious wallcovering finishes for corporate, healthcare, residential and retail spaces, we’re offering 20% off your first order of any Vescom digital wallcovering finishes throughout the month of December.

Starting Friday, use coupon code VESC20 at checkout, and we’ll take 20% off your first order of Vescom finishes like the soft, lightly textured Vescom Felt, the fine linen emboss of Vescom Tabby, or the SGIA award-winning luster and shine of Vescom Metallic Sand. Visit LexJet.com/Vescom to discover all nine finishes available at LexJet.

All Vescom textures are certified for HP Latex Inks and are considered the “cleanest” vinyl wallcoverings that meet EPA requirements for low-VOC emitting products and are Commercial Grade, Class A Fire Rating, non-phthalate and non-formaldehyde and heavy metal- and antimony-free.

To ensure your get predictable results project after project, Vescom wallcovering is finished with a special top coat that delivers exceptional consistency and a longer shelf life than other PVC wallcoverings on the market. The media is receptive to liquid coating for extra protection, and we recommend Marabu ClearShield Wall Armor.

“Having a product that’s very consistent is a big key for me,” says Mike Speeney of Limitless Walls in King, N.C., who uses Vescom Matte for many customer projects. “The durability is really important so you don’t have ripping or tearing … We try to make sure everything is perfect going out the doors, so when the customer gets it, they go, ‘Wow this is awesome.'”

To learn more about Vescom wallcovering, call a LexJet print specialist at 800-453-9538.

Give Custom Walls Personality with the Right Wallcovering Product

Gone are the days of choosing from a few wallpaper options that may ­– or may not – match your style and personality. Creating custom artwork for your home or office is one of the new trends for wall décor. From kids’ rooms to board rooms, we’ve rounded up a variety of solutions that are tailor-made for you.

Check out some of the ways our customers added personality and life to their wall mural projects:

Wall Murals That Go with the Flo: If you are doing a project that will be displayed for a few months or several years, LexJet Simple Flo Wrap Vinyl, with its air-egress liner and repositionable adhesive, makes installation a breeze. When John Toth from Triad Creative Group was tasked with bringing the past to the present, he opted for Simple Flo – laminated with LexJet Simple Flo Wrap Gloss UV Laminate (2.4 Mil). For this project, some of the murals were displayed on different substrates, including primed MDF and Sintra, while others were applied directly to the display walls. Toth knew that the applications would be bubble-free due to the air-egress liner and that the repositionable adhesive would allow him to fix any misaligned panels during installation. The wide color gamut of the Simple Flo contributed to the authenticity of the project by bringing out subtle nuances in the historical images.

Video: 3 Steps to Installing Large Tiled Wall Graphics

If you’ve got a large graphic to install on a wall, we’ve got three words for you: measure, mark and you’ll become a master. If you follow the three phases of wall graphic installations outlined in the video above, you’ll find that putting up your next tiled wall graphic can be a breeze.

When installing the massive wall mural for Scorch Fitness, the professionals at Now That’s a Wrap show us how using LexJet Simple Flo Wrap Vinyl with its self-adhesive air-egress release liner is a vital choice, making installation and repositioning easier to manage.

For any wall graphic, some of the special tools you’ll need are masking tape for registration marks, a hand-held squeegie and a release liner knife, to name a few.

Check out the video now to learn how prep, planning and placement can, with patience and care, help you become a wall murals master, too.