The Go-To Matte Canvas for High-End Art Prints

Over the years, customers have turned, time and again, to LexJet Sunset Reserve Matte Canvas, to produce vibrant, fine-art and photo-realistic graphics on a smooth matte canvas finish that offers a high-quality, lasting image.

The poly-cotton blend and neutral-white finish deliver consistent imaging for a variety of commercial graphics, as well as fine-art and photographic reproductions. LexJet Sunset Reserve Matte Canvas was developed to produce great colors without optical brighteners.

“I loved the texture of that for art prints; I like the tooth it has on it,” Andy Wredberg of AW Artworks said in this post.

It’s also been a long-time favorite for Hawaii-based Chromaco, thanks to its wide color gamut and Dmax that deliver bright and bold art reproductions. Adding Sunset Gloss Coating protects the canvas for gallery wraps that have become increasingly popular, Chromaco says. Check out their work here.

Customer favorite LexJet Sunset Reserve Matte Canvas also has a new lower price. Watch the video above for details, or go here to learn more.

 

Chromaco and Canvas: A Match Made in Hawaii

Canvas Gallery Wraps by Chromaco
Perfect reproduction of Colleen Wilcox’s art by Chromaco on Sunset Reserve Matte Canvas.

 

Chromaco was printing canvas before canvas was cool. Well, it’s always been cool, but Chromaco perfected its print processes on canvas and other fine art media years ago. During that time, canvas has always been the mainstay of Chromaco’s fine art reproduction business.

Canvas Prints by ChromacoBased in Honolulu, Chromaco is at the heart of a vibrant art community, fed by (as you may have already guessed) a thriving tourist trade. Though most of Chromaco’s work serves the Hawaiian Islands, Chromaco also ships its superb prints to Japan and the mainland U.S.

The secret to Chromaco’s success? Quality. Chromaco’s business was launched by providing ICC profiles to end users and businesses. They were in the color game right off the bat, so it was a smooth transition to reproducing fine art, and reproducing it in Chromaco’s exacting way.

“Since we do our high-resolution digital capture here in-house, it’s all about maintaining accurate color profiles. We do all our own ICC profiling. We start off with our scanner profile for the Phase One back and then we have ICC profiles for all the different devices and materials, including our canvas of choice, Sunset Reserve Matte Canvas,” says Craig Ellenwood, Chromaco general manager. “I find that the Sunset Canvas has a large color gamut. When I print a grayscale bar I can definitely see every step cleanly. There’s no blocking up in the shadows, so the Dmax is there, and it offers a wide range of blacks. We profile the canvas after we coat it so we get the most accurate profile for how it looks as an end product.”

Fine art printing by Chromaco
Close-up of a canvas wrap printed on Sunset Reserve Matte Canvas with Sunset Gloss Coating by Chromaco for artist Heather Brown.

Ellenwood adds that they use Sunset Reserve Matte Canvas in tandem with Sunset Gloss Coating. The Sunset Coating, says Ellenwood, dries more quickly than most coatings on the market, which is essential for ensuring quick turnarounds for Chromaco’s clientele.

“Here in Hawaii we have high humidity and temperatures, and some of the coatings on the market can take three or four days to dry completely sometimes. It’s nice with the LexJet canvas and coating to have it dry overnight so we can package it up in the morning,” says Ellenwood.

Fine Art on Canvas by Chromaco
Printing Ray Tabora’s fine art on canvas at Chromaco.

Ellenwood adds that while canvas has been the company’s cornerstone for the past ten years or so, he’s seen an increase in clients requesting gallery wraps. He says gallery wraps are a simple solution for an artist to hand off to their clients because it can still be framed or hung up on the wall as-is.

“Framing can be expensive and people like the look of a gallery wrap without having to invest in a frame,” says Ellenwood. “The majority of our business is in canvas and most of our clients are painters, galleries and photographers. We also offer other art products like aluminum and watercolor prints and some commercial signage, but the mainstay of our business is canvas.”

Big Deals, Promotions, Printers and Prints: Visit LexJet at Imaging USA 2012

Canvas stretcher bar kits for gallery and museum wrapsIf you’re looking for new ways to boost business, better ways to produce your own prints and the best service and support in the industry, put LexJet’s booth (547) on your Imaging USA 2012 itinerary. Less than two weeks away, Imaging USA is being held in New Orleans this year, Jan. 15-17 (classes start on Thursday, Jan. 12), at the Ernest N. Morial Convention Center.

Get stocked up on inkjet media and LexJet’s high-quality, do-it-yourself canvas stretcher kits with the following show-only specials…

In addition to these show specials, LexJet experts will be on hand to demonstrate best practices for inkjet printing as well as the full complement of LexJet inkjet imaging media with LexJet Sales & Application Guides on hand and other printed samples on Sunset media for you to peruse, compare and contrast. LexJet will print in the booth with an Epson Stylus Pro 4900 and show you how easy it is to use Sunset Stretcher Kits for a high-quality, professional gallery or museum canvas wrap.

For more information about LexJet’s show specials and demonstrations, and to schedule an appointment, contact a LexJet account specialist at 800-453-9538. For more about Imaging USA 2012 and to register, go to www.imagingusa.org or call 800-786-6277. We look forward to seeing you there!

Vote for Your Favorite (LexJet) Products in the Readers’ Choice Top Product Awards

Vote for the top products in the graphics industryWide-Format Imaging magazine announced today that readers and subscribers to the magazine can vote for the Readers’ Choice Top Product Awards, starting tomorrow (a.k.a., Dec. 14) through Jan. 27, 2012.

Go to http://2012topproducts.questionpro.com vote for the products that have caused the most excitement in the industry and have been a valuable asset to wide-format print service providers’ (PSPs) businesses over the last year. Hint: LexJet’s products, which were nominated in the following categories…

From wide-format flatbed printers and wide-format media, to laminating equipment to inks, RIP software and scanners, Wide-Format Imaging’s Top Products Awards will recognize the products that are doing the most for a PSP’s bottom line.

The nominated products were submitted by manufacturers from Nov. 15 through Dec. 12 and then supplemented by products received by the magazine in 2011. Winners will be announced at the International Sign Expo in Orlando, March 22-24, and featured in the March issue of Wide-Format Imaging magazine.

AW Artworks Puts the Finishing Touch on its Restored and Revitalized Print Studio

Renovating and restoring an inkjet print studio

Last time we checked in with AW Artworks, owner Andy Wredberg was in the midst of a big restoration job on the print shop’s new facility, housed in an old bank building originally constructed in 1899. The point of AW Artworks’ move and subsequent months of painstaking restoration was to put AW Artworks front and center in Sun Prairie, Wis.

This weekend, AW Artworks officially opened for walk-in business at the new location. Previously, says Wredberg, the sign on the door said, “By Appointment Only,” and the door was locked while the crew restored the building and produced prints for its clients behind those closed doors.

Printing a banner for a studio opening
AW Artworks printed this banner on LexJet TOUGHcoat Water-Resistant Polypropylene to let passersby know they're open for walk-in business and to be very clear about everything the studio can do for them.

Wredberg decided to go ahead and do a “soft” opening in conjunction with a block party this past weekend. Now that AW Artworks is open, the next step is a grand opening with a reception, give-aways and prizes to really get the community involved and bring more attention to the shop.

“Before, when we had just a few canvas prints in the window, people who passed by thought we were a photo studio. Now people know what we’re all about since the banner and the A-frame sign out front tells them exactly what we do: Turn your photos into canvas, graphic design, banners, custom home décor, trade show displays and so forth,” explains Wredberg.

The banner (pictured here) was printed on LexJet TOUGHcoat Water-Resistant Polypropylene, a material Wredberg describes as striking the perfect balance of quality and economy for that application. “We love it as an inexpensive but very sharp-looking banner,” says Wredberg.

Finding that balance is exactly how Wredberg approached the renovation of the building for the print studio. The sweet spot Wredberg was after could be described in one word: Approachable. The studio’s overall look should appeal to those looking for top-notch reproductions and those who need commercial work done quickly.

“My thinking behind this place is to bridge the gap between a ritzy, high-end art gallery and Kinko’s. I want it to be approachable, but I don’t want it to look like a cheap, fast place since we’re focusing on high-quality materials and prints. We’ll offer banners, signs and trade show displays, but at the same time, if you’re an artist or photographer we’re second to none for quality,” explains Wredberg.

Renovating a large format inkjet printing studioJudging by the photos from the newly-renovated studio, and the feedback from the first walk-in potential customers, AW Artworks succeeded in its mission. Wredberg also decided to make his two Canon 44-inch printers (an iPF8300 and an iPF8100) a focal point of the main studio area.

“We intentionally put the printers in the front room so you can see them in action. Whenever someone sees a massive print coming off these printers they stop and gawk. That’s part of us bridging the gap between those two worlds,” says Wredberg.

Another finishing touch – beyond the detailed restoration of the building’s original marble and wood floors and ceiling accents – includes Victorian-style picture rails and a plethora of canvas prints that hang from them.

“It looks sharp and is very functional for wall displays. It’s a snap to put the picture rails up, hang them level and space them evenly,” says Wredberg. “Pretty much everything in here is printed on Sunset Select Matte Canvas, plus we just tried some of the Sunset Reserve Matte Canvas and loved the texture of that for art prints; I like the tooth it has on it. We’ll do some mounted prints on Sunset Photo eSatin and we still have a few finishing touches on the studio to complete for the grand opening.”

More Great Inkjet Canvas Options from LexJet

Printing canvasBuilding on more than 15 years of researching, developing and bringing award-winning inkjet printable canvas products to the fine art, photography and graphics markets, LexJet introduces Sunset Reserve Matte Canvas and Sunset Reserve Bright Matte Canvas.

Both canvas products are now available and shipping from one of LexJet’s ten nationwide distribution centers and, like all LexJet products, come with a 30-day money-back guarantee. Sunset Reserve Matte Canvas and Sunset Reserve Bright Matte Canvas round out a diverse portfolio of LexJet inkjet canvas products that include the award-winning Sunset Select Matte Canvas and Sunset Select Gloss Canvas, the solvent and UV curable compatible Sunset Select Satin Canvas SUV, and Instant Dry Satin Canvas.

“Both versions of the Sunset Reserve Canvas have a nice subtle texture for true artistic color-critical canvas reproduction,” explains Alex Ried, LexJet product manager. “And, since some customers prefer a bright white base to a more neutral white tone and vice-versa it was important to offer that option with the same performance, quality, consistency and color gamut.”

Compatible with aqueous printers from Canon, Epson and HP – and specially engineered to take advantage of the wider color gamuts provided by the latest generation of their printers – both canvas products are perfect for a variety of applications, from commercial and corporate graphics to gallery and museum wraps and other fine art and photographic output. Both are optimized for LexJet’s Sunset Coatings – Gloss and Satin – and work well with other spray and roll-on protective coatings.

Canvas printing
Mark Lakey, Art Warehouse, Chattanooga, Tenn., printed this black-and-white photo by Nashville photographer Ed Rode on Sunset Reserve Bright Matte Canvas.

“It prints great. I love it because when I profiled the canvas, I could amp up the sharpness with photography and get more detail out of it. And, the coating allows for a high ink load, so if someone wants to produce high-quality prints they can do it with this canvas,” says Mark Lakey, owner and president of Art Warehouse, Chattanooga, Tenn., who prints for renowned photographers and artists. “You see more vibrancy with this canvas in color prints and for black and white printing I can hit the tonality marks I’m after.”

Stretching and wrapping canvas
Lakey stretches and wraps Beach at Sunset, photographed by Jim Begley, Corbin, Ky., and printed on Sunset Reserve Bright Matte Canvas.

Sunset Reserve Matte Canvas has a neutral-white finish that produces a wide color gamut without optical brighteners. Sunset Reserve Bright Matte Canvas features a bright white base. Both are a water resistant, acid-free and pH-neutral with a poly/cotton blend so they’re easily stretched for gallery and museum wraps.