Retail GraphicsTag:

3 Ways to Get Creative with Your Posters
Posted on by Jennifer Corn Posted in Technology & Products
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3 Ways to Get Creative with Your Posters

In retail, posters are a way of life. They are versatile and need to meet these criteria:

  • Eye-catching
  • Easy to install or hang
  • Easy to change
  • Cost-effective

For cost-effective and eye-catching posters, it’s important to start with the right paper. For latex, solvent, and UV, LexJet Satin Poster Paper 200g has a bright, white satin finish, is water-resistant, and at $0.14/sq. ft., this is the perfect alternative to expensive photo papers that are frequently used for temporary graphics.

For aqueous printing, consider LexJet 8 Mil Production Satin Photo Paper, an instant-dry satin paper that offers fast turnaround for those last-minute requests.

Installing, hanging and changing retail graphics need to be easy, because professional installers are rarely used for seasonal merchandising or store remodels. Posters are eye-catching because of paper and print quality and final application.

Here are three different ways to create easy-to-install temporary posters:

Face-mounted Window Graphics – Window advertising is important in retail marketing, and posters can create interest before the customer even walks through the door. Use LexJet CrystalClear-X Removable Adhesive to install face mounted posters that are designed to capture the eye of passers-by. The removable adhesive offers air-channels for easy, bubble-free installation.

Hanging Graphics – Showcase your graphics with Poster Snapper Hanging Rail. Quick and easy to install, this economical aluminum hanging system is a snap to use.

Mounted Graphics – If you are displaying posters on a substrate like posterboard, PVC, or foam boards, consider a self-adhesive product like LexJet Production Satin Photo Paper PSA for aqueous or HP Prime Matte Air GR for latex and solvent. Print the graphic, stick it to the substrate and your posters are ready to shine.

Want to see these posters in action? Watch the video below:

Quick-change Retail Graphics? You’ve Got Options
Posted on by Jennifer Corn Posted in Case Studies & Profiles, Tips & Tricks
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Quick-change Retail Graphics? You’ve Got Options

Retail promotions can change in the blink of an eye, which means you need a quick turnaround for replacement graphics that make an impression. Since the graphics could be applied by anybody from the summer intern to a pro installer, it’s important that the products are easy to handle and properly protected.

Check out some of these proven applications that offer alternatives for displaying retail images, especially when the project requires speed, protection, easy removal and, of course, high quality:

Clearly, There Are Alternate Ways to Display Images: If you have been looking for new ways to display your graphics, why not turn your posters into instant window graphics? With LexJet CrystalClear-X Removable Adhesive, you can front-mount graphics with bubble-free ease. If your plans change within the first 12 hours of application, you can reposition the graphics up to 10 times. There is no residue left behind, making removal a breeze. LexJet CrystalClear-X Removable Adhesive can be used with images you are already creating on aqueous, latex, solvent or eco-solvent printers.

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Improve Your Graphics Game with New Production Display Films
Posted on by Shellie Terry Posted in Marketing & Sales
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Improve Your Graphics Game with New Production Display Films

Looking for a new MVP for retractable banner stands, trade show graphics and POP displays? Our all new LexJet Production Display Film and LexJet Production Display Film SUV both have a lay-flat quality along with scratch and water resistance that will make your graphics look great and last over time.

They’re also a cost-effective, easy-to-produce option that dries fast and doesn’t require lamination … just print and install, and you’re game-day ready.

Product highlights:

  • Semi-matte finish with exceptional image quality
  • Water- and scratch-resistant without lamination
  • 99% opacity for blockout abilities
  • Double-sided printable with latex and UV-curable inks
  • Fast dry time with exceptional quality
  • Stable, durable and will not curl
  • Versions of this film are available for aqueous, latex, eco-solvent, solvent and UV-curable inks

Read more about LexJet Production Display Film and LexJet Production Display Film SUV and our lineup of winning products at lexjet.com/march.

Are Your POP Displays Working as Hard as They Should?
Posted on by Shellie Terry Posted in Case Studies & Profiles, Tips & Tricks
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Are Your POP Displays Working as Hard as They Should?

In the world of point-of-purchase displays, graphics really have one job: Getting folks to break out the wallet. Executed correctly, they get the job done.

The bottling and hospitality industries have mastered the art of POP advertising with window graphics, cooler wraps, banners, shelf tags, backlit signs and more. With these tools, POP displays can deliver a variety of messaging tactics, including brand definition, sale promotions and event publicity. No matter what industry you’re in, there are plenty of lessons to learn from those who have perfected these types of displays.

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Posted on by Regan Dickinson Posted in News & Trends, Technology & Products
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Video Overview: Epson T-Series Printers Deliver Performance and Precision

Now available at LexJet, Epson’s next-generation SureColor T-Series wide format inkjet printers deliver precise line detail, crisp text and true photo-quality graphics for a variety of applications, including corporate, retail, educational, GIS/mapping, and architectural graphics.

Epson T-Series Inkjet PrintersThe SureColor T-Series features the Epson PrecisionCore TFP print head and Epson UltraChrome XD pigment ink that yield an extremely small 3.5-picoliter droplet size for precision, performance and brilliance.

The new printers – the Epson SureColor T3270, T5270, T7270, T5270D, and T7270D – are offered in both single- and dual-roll models:

The SureColor T3270 is a 24″ single-roll printer with print speeds of up to 660 square feet per hour and a retail price of $2,995.

The SureColor T5270 is a 36″ single-roll printer with print speeds of up to 740 square feet per hour and a list price of $3,995.

The SureColor T7270 is a 44″ single-roll printer with print speeds of up to 7800 square feet per hour and a retail price of $4,995.

The SureColor T5270D is a 36″ dual-roll printer with print speeds of up to 740 square feet per hour and a retail price of $5,995.

The SureColor T7270D is a 44″ dual-roll printer with print speeds of up to 780 square feet per hour and a retail price of $6,995.

Epson reports that the T-Series delivers resolutions up to 2880 x 1440 dpi, producing a presentation quality D-size plot in as little as 25 seconds. For increased efficiency, the SureColor T-Series single-roll printers utilize a horizontal catch basket for enhanced output stacking, while the dual-roll printers feature a high-capacity catch basket for quick retrieval and reduced sorting time.

In addition to a range of compatible print media – including bond papers, archival films and premium photo papers – the Epson T-Series printers can also print directly to 1.5 mm-thick presentation poster boards.

The SureColor T-Series 36- and 44-inch printer models offer an optional multifunction (MFP) module, enabling PC-free full color scan and copy capabilities of up to 36-inches wide.

For more information about the new Epson SureColor T-Series large-format inkjet printers, and for help finding the right printer for your shop, call a LexJet printer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Promotions & Rebates
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The Ultimate Film Sale at LexJet: No Bull, No Fine Print

From now until November 4, save up to 40% on the following LexJet backlit and display films:

  • Display and Backlit Film Sale at LexJetLexJet 6.5 Mil Gloss Opaque Display Film: 40% off this instant-dry, production-friendly film for aqueous inkjet printers. The polyester film features an instant-dry coating for quick and easy production and produces vibrant, super-sharp images
  • LexJet 8 Mil Absolute Backlit: 35% off what is absolutely the best backlit for aqueous printers. It features a matte finish, an instant-dry coating, and produces brilliant colors and sharp details
  • LexJet 12 Mil Gloss Opaque Display Film: 30% off this bright-white, high-impact film for aqueous printers. Perfect for banner stands and pop-up displays, it also comes with a Lifetime Warranty when combined with a 10-mil LexJet Elite Laminate
  • LexJet 11 Mil Blockout Water-Resistant Polypropylene: 30% off this lay-flat, already-economical choice for displays compatible with aqueous and latex printers. This is a versatile, cost-effective alternative for trade show and retail graphics
  • LexJet 11 Mil Blockout PolyGloss: 30% off this versatile glossy polypropylene film compatible with aqueous printers. The bright-white surface provides additional color fidelity and contrast

This is a no-bull sale with no fine print, other than it ends on Tuesday, November 4. Call us at 800-453-9538 or click on any of the product links above to order online.