Sub Shots: Making Great Artwork More Affordable

The evolution of SubShots by Dye Hard Sublimations over the past few years is a story that epitomizes the growing capabilities of inkjet and dye-sublimation printing. The team started out dye-sub printing uniforms for lacrosse leagues, but with new products and technology, they’ve begun to evolve into photography reproduction and décor applications and even Christmas ornaments.

“We had every intention of doubling-down on apparel, but once we got the equipment and printable hard surfaces, like ChromaLuxe metal photo panels, we thought: Why don’t we just produce really great, vibrant pictures on ChromaLuxe?” says Sean Calvillo of SubShots. “We think we make good artwork more affordable.”

Cavillo says his team is currently curating more photographic content from professional photographers, and customers can choose from a library of images and order metal or wood prints through SubShots ecommerce site. They also offer customized work for commercial interior design, such as the aerial shot divided into multiple ChromaLuxe metal panels, pictured above.

While the art/photography side of their business gains momentum, SubShots hasn’t veered to far from its sporting beginnings. With the purchase of an Epson SureColor P8000 44-inch aqueous printer from LexJet, SubShots was able to start producing complementary graphics, like life-size wall cutouts of athletes, like the lacrosse player pictured.

“We’ve augmented the metal pictures with LexJet Print-N-Stick Fabric to create wall decals to keep with our sports roots,” Calvillo says. “We want to be the one vendor who can do both.”

The creative team has also been working with ChromaLuxe for customized holiday gifts. “We have a photographer customer who was taking the pictures she shot during a session and dye-sub printing them as double-sided ornaments,” Calvillo says.

The SubShots team became a LexJet Blue Business member, and Calvillo says the shipping program has been a game-changer. “LexJet’s personalized service combined with the free shipping program and your competitiveness on price is why you guys are always my first call,” he says.

Don’t Miss: 5 New Product Demos at SGIA Expo

We’re gearing up for another exciting trade show at SGIA Expo in New Orleans Oct. 10-12 at the Ernest N. Morial Convention Center. In LexJet’s booth #745, you’ll discover all new, real-world product applications for residential decor; restaurant ambiance, signage and menus; and retail wallcoverings, banners and POP graphics.

You won’t want to miss the live demos to learn fast and easy techniques to make serving your customers more efficient than ever. Our experts will demonstrate the following solutions:

We’ll also have an army of equipment in action, including Epson’s SureColor dye-sub and solvent printers, an HP Latex 560, the latest Canon PRO-Series printer, a Geo Knight heat press and Graphtec cutter — all with special savings opportunities!

Speaking of savings, don’t forget to ask about our show specials while you there.

You still have time to register to get a free Expo pass, courtesy of LexJet. Go HERE to get your free SGIA Expo pass today. Click “I don’t have an SGIA Company ID” to get access to the LexJet-sponsored pass.

We look forward to seeing you at SGIA Expo in New Orleans!

Thesis Exhibits Get Graphic with LexJet Print-N-Stick

When designer Nathan Lambert of Full Color, Inc., a professional printing lab in Dallas, needed to put together his master of arts thesis exhibit along with a handful of his peers, he opted for an easy-to-use product that would work on all surfaces, floor to ceiling.

“For these big final presentations, we used LexJet Solvent Print-N-Stick Fabric everywhere,” Lambert says. “We printed all the wall graphics, and used it for floor graphic and pedestals, too.”

Throughout the exhibit hall, Lambert and his peers put together elaborate displays that featured topics like color therapy, gender identity, mobile fresh markets and superhero archetypes. Lambert’s thesis discussed the benefits of contemporary middle school uniforms.

Quick-change Retail Graphics? You’ve Got Options

Retail promotions can change in the blink of an eye, which means you need a quick turnaround for replacement graphics that make an impression. Since the graphics could be applied by anybody from the summer intern to a pro installer, it’s important that the products are easy to handle and properly protected.

Check out some of these proven applications that offer alternatives for displaying retail images, especially when the project requires speed, protection, easy removal and, of course, high quality:

Clearly, There Are Alternate Ways to Display Images: If you have been looking for new ways to display your graphics, why not turn your posters into instant window graphics? With LexJet CrystalClear-X Removable Adhesive, you can front-mount graphics with bubble-free ease. If your plans change within the first 12 hours of application, you can reposition the graphics up to 10 times. There is no residue left behind, making removal a breeze. LexJet CrystalClear-X Removable Adhesive can be used with images you are already creating on aqueous, latex, solvent or eco-solvent printers.

4 Ways to Step Up Your Floor Graphics

Floor graphics aren’t just for retail anymore. They provide an easy way to create ambiance for special events, turn bland walkways into brilliant displays, and even provide directional signage in the most unusual places. Here are a few examples from customers who have stepped outside the point-of-purchase box:

Wicked-cool Décor: Mark Hawkins of Mark Hawkins Photography took the “Wicked” theme of a recent fundraiser gala to new heights. Hawkins was tasked with bringing the world of Oz to life, and he turned to LexJet Print-N-Stick Fabric to create graphics such as the iconic Yellow Brick Road, informational signage and what looked to be the poor Wicked Witch squashed by one of the bars. With its versatility, spot-on colors and ease of install and removal, Print-N-Stick was the go-to choice to create fun, customized graphics for the event.

Cheat Sheet: The Scoop on Our ISA Sign Expo Booth

Our ISA Sign Expo booth got a lot of buzz last week in Las Vegas. We’ve put together a cheat sheet that shows the innovative ways we used various products to create our Décor, Hospitality & Retail spaces.

On this page, you’ll discover how we maximized our new dye-sublimation solutions in the Blue Stone Grill; wall mural, banner and face-mounting techniques in our Blue Essentials room; and the latest wallcovering and canvas options in our residential space.

Plus, it’s not too late to take advantage of our ISA Show Specials, with discounts up to 30% on some of our newest and hottest products, as well as rebates on printers and equipment. Read about all the show specials on the LexJet blog. Offers valid through April 30, 2017.

Want to learn how you can use these ideas and products to expand your business? Give LexJet a call at 800-453-9538.