Now Available at LexJet: The HP Latex Family of Cutters

Recently, HP launched the Latex Print & Cut solution by bundling the HP Latex 115, Latex 315 and Latex 335 with cutters, giving print providers the opportunity to trim and cut graphics without interfering with their workflow, saving both time and money.

Realizing that many latex printers were purchased prior to the release of the bundle, HP knew that those users could benefit from the addition of the HP Cutter with the latex they already have in house, so they company released the HP Latex Cutting Solution at the ISA show in March.

The new cutters will give all users of the HP Latex 300 and 100 series printers a true print and cut option, that includes FlexiPRINT and CUT RIP. With three options, there is a solution available to everyone, from beginners to seasoned shop veterans:

  • The HP Latex 54 Basic Cutting Solution is an easy and affordable option for those whose graphics demand don’t exceed 54 inches and has a maximum cut speed of 33in per second (84 cm/sec)
  • The HP Latex 54 Cutting Solution is a great way to grow your business with your 54-in latex in the graphics market. This cutter offers a faster maximum cut speed (44 in/sec; 113 cm/sec) for quicker turnaround times
  • The HP Latex 64 Cutting Solution will accommodate graphics as wide as 62.2 inches (158 cm) with the same maximum cutting speed as the 54 inch model (44 in/sec; 113 cm/sec)

The addition of an HP Cutting Solution or Latex Print & Cut will open up opportunities in applications like labels and stickers, floor graphics, wall decals and window graphics.

If you currently own a Latex 300 or 100 series printer and are interested in adding one of these solutions to your workflow, call one of our LexJet sales specialists at 800-453-9538 or visit us online at LexJet.com.

4 Ways to Step Up Your Floor Graphics

Floor graphics aren’t just for retail anymore. They provide an easy way to create ambiance for special events, turn bland walkways into brilliant displays, and even provide directional signage in the most unusual places. Here are a few examples from customers who have stepped outside the point-of-purchase box:

Wicked-cool Décor: Mark Hawkins of Mark Hawkins Photography took the “Wicked” theme of a recent fundraiser gala to new heights. Hawkins was tasked with bringing the world of Oz to life, and he turned to LexJet Print-N-Stick Fabric to create graphics such as the iconic Yellow Brick Road, informational signage and what looked to be the poor Wicked Witch squashed by one of the bars. With its versatility, spot-on colors and ease of install and removal, Print-N-Stick was the go-to choice to create fun, customized graphics for the event.

The Décor Guide: Our Go-To Products

In the burgeoning market of décor, the possibility for creative application is quickly expanding, and advances in technology have increased the selection of products available. To help you navigate this process, we’ve created a page of the Top Décor Products You Need Now as an easy guide to the essential tools for this growing business opportunity.

From Wall Murals to Floor Graphics, we highlight the décor products that will offer your customers a range of creative, artistic and eye-catching media.

Check out this new décor page today for information on products for:

  • Wall Murals
  • Canvas Prints
  • Window Shades & Room Dividers
  • Window Graphics
  • Floor Graphics
  • Lamp Shades
  • Tapestries

Click HERE to go to the products page!

Retail Signage Made Easy: Our Favorite Go-to Products

In the fast-paced world of retail promotion in the form of hanging signs, window graphics, floor stickers and much more, providing easy-to-install material is key. Whether it’s a teenage sales clerk or an experienced graphics installer doing the work, switching out retail signage has to be quick and efficient.

Here are some solutions for retail spaces that you can offer your customers who are looking for great print quality, speedy install and clean removal when it’s time for the message to change:

Allison-Kaufman-Display-350x727
LexJet Extreme AquaVinyl w/ PSA

Re-invigorate Display Cases: When Allison-Kaufman Company participated in a jewelry show, they needed an eye-catching display for the Queen of Black Diamonds pieces. The solution? Wrapping a dull display case with Art Deco-style graphics printed on a pressure-sensitive vinyl like LexJet Extreme AquaVinyl w/ PSA, which instantly upgraded the case and could be removed later. This aqueous-compatible waterproof vinyl is durable enough to be used outdoors or on vehicles for up to 12 months.

A Halloween Treat: 30% Off panoRama Walk & Wall

MONDAY, Oct. 31 ONLY: Save 30% on panoRama Walk & Wall

An extremely versatile product for nearly any surface, panoRama Walk & Wall is easy to use, with no lamination required. The dimensionally stable textured vinyl with fabric backing can be repositioned and removed with no adhesive residue left behind.

Unlike competing products that only work on certain surfaces, panoRama Walk & Wall is ASTM slip-resistant certified, and will stay in place on tile, glass, carpet, metal, stone, sidewalks, concrete and more, making it the ideal one-step solution both indoors and out.

panoRama Walk & Wall Highlights:

* No lamination required, one-step solution
* Slip-resistant, durable textured surface
* Removable with no adhesive residue
* Sticks to tile, glass, carpet, metal, stone, sidewalks and more
* Compatible with eco-solvent, solvent, latex and UV-curable printers

To order, call your LexJet representative at 800-453-9538 Monday, Oct. 31, 2016, before 8 p.m. EST or shop at LexJet.com.

*Exclusions may apply

Easy Ways to Start Marketing Your Décor Services Today

Whether you’ve got full décor printing capabilities, or you’re just dipping your toe into this new market, everyone will eventually need to start marketing their services to build business. We sat down with LexJet’s market development pro Rachel Gamberg to learn how to get a décor-focused marketing plan off the ground.

“Based on your equipment and current capabilities, you can identify markets that you can created product lines for and start to segment these groups,” she says. “And if you have plans to invest in new equipment, started thinking about more applications you can offer in the future.”