New Exhibit Takes Flight with Floor-to-Ceiling Murals

When the design team at Field Museum in Chicago wanted to create an exhibit with the few James Audubon’s artifacts they had on-hand, they decided to give it a big treatment with floor-to-ceiling murals of reproductions of Audubon’s illustrations.

The exhibit idea started with an original over-sized book by Audubon, a 19th century naturalist and painter who dedicated his life to studying and documenting all the birds of North America. His bird expertise and illustrations are world-renowned. Field Museum had a few birds represented from the book as well as pages from one of Audubon’s sketch books. With only a few items on-hand, but a desire to showcase them, Nel Fetherling, supervisor of graphic production, worked with her design team to come up with a creative approach for the small exhibit.

The images in the book had been photographed years ago, and Fetherling was able to access the files. “I said: ‘Let’s do wall paper,'” she says. “We wanted to do something really, really big.”

Fetherling had used LexJet Print-N-Stick Fabric for smaller jobs and thought it could work as a wall mural, as well. “Because we use aqueous inks, I knew I couldn’t print true wallpaper, so I used this product instead,” she says. Her team printed six 14-foot x 75-inch wall murals as well as one for the entryway (pictured at top).

“The colors were so brilliant,” Fetherling says. “Our designer was skeptical, but after we printed it, she said the colors were almost better than the actual illustrations. It’s just such a nice white to print on.”

Fetherling handled the installation herself, requiring a scissor lift and a bit of trial and error. “I was thankful that it was a little bit forgiving,” she says of the ability to reposition or remove Print-N-Stick. “We have had other products that weren’t quite as successful going through the printer — and the colors were not as good. This is better than other products we’ve used with an adhesive back.”

She says Print-N-Stick’s versatility has everyone talking about what they could use it for next, since it is a viable alternative to a solvent or latex vinyl that she could not print in-house on her two Canon PRO-Series PRO-4000s.

“The Canon PRO-4000 and Lucia inks are very nice,” she says, with her team relying on the printers for everything from educational panels to artwork to event posters and much more. “Our designers were amazed at quality of prints coming out of the Canons. And we liked that we can get a two-roll thing on the Canons to switch out papers quickly.”

To learn more about the Audubon exhibit, visit Field Museum. To learn more about LexJet Print-N-Stick Fabric, call a LexJet rep at 800-453-9538 or visit LexJet.com.

Wall Flowers with Print-N-Stick Fabric

Wall Mural on Print-N-Stick Fabric

Though it may not seem quite like spring in certain parts of the country, the calendar says, “Yes, indeed, it is spring.” And so does Macy’s, which launched its Spring Flower Show last week in select cities.

An important component of the Macy’s Spring Flower Show is the art that decorates the spaces converted for the annual show within Macy’s stores.

Macy's Wall Mural
This is the mock-up that Larry Cooke, owner of Lake Media Services, came up with for the Macy’s Spring Flower Show. Cooke says LexJet Print-N-Stick Fabric replicated it perfectly.

At the Macy’s Chicago location, Lake Media Services Inc., owned by long-time print industry veteran Larry Cooke, was called upon to produce a background mural consistent with Macy’s Spring Flower Show campaign. The mural backs a low stage where demonstrations and presentations are held during the show.

Cooke turned to LexJet and his customer specialist Bryce Montisano to find the best method for producing the mural, something easier to apply than vinyl that would reproduce the mural to the same fidelity as the national campaign.

Montisano recommended LexJet Print-N-Stick Fabric because it has a bright-white base to ensure color pops and it has a repositionable adhesive that will also make the mural easy to pull off when the show is over.

Installing the Macy's Spring Flower Show wall mural was a breeze with Print-N-Stick Fabric. Once the show is over it will also be easy to remove and leave no trace behind or cause any damage to the wall.
Installing the Macy’s Spring Flower Show wall mural was a breeze with Print-N-Stick Fabric. Once the show is over it will also be easy to remove and leave no trace behind or cause any damage to the wall.

“I took pictures of the wall, created the artwork and superimposed it on the wall so the client could see what it would look like. I then ran a swatch on Print-N-Stick that was 44″ x 80″ and put it on the wall for them to see and then went on with the rest of the printing,” explains Cooke.

The mural was printed in seven 44″ panels on Cooke’s Canon iPF8300 with a 1/2″ overlap between each panel included. Cooke hired an installer who taped the panels in place to ensure they lined up perfectly, and then applied them vertically. Cooke says the application went as smoothly as advertised and when the show is over it will be a breeze to remove them.

“I print a lot of smaller in-store signs for Macy’s, and I’m hoping Macy’s will do this type of work more often now that we’ve created a successful mural for them,” adds Cooke. “What Macy’s really likes about the material more than anything is that it has a nice matte surface that doesn’t reflect the light and distract from their graphics and their message. Also, we found that it was easy to cut with a razor without fraying.”

The Path to Purchase and Large Format Printing

Branding, point of purchase and the path to purchase at the Shopper Marekting ExpoThe “path to purchase,” which was the theme of this year’s Shopper Marketing Expo in Chicago this past week, has become a lot more complicated in recent years with the proliferation of social media sites of all stripes, further fragmenting and already-fragmented media market.

Attendees at this year’s expo – primarily corporate branding and marketing managers – spent the better part of the show learning about the methods and the madness of the path to purchase, 21st Century version, at the expo’s slate of seminars.

Plus, many of the vendors on hand were showcasing online coupon, shopping and branding sites to lure shoppers in at the very beginning of the path to purchase. Mywebgrocer (MWG), for instance, hosts on-line shopping sites for chains like Publix and ShopRite. I was told that about 85 percent of browsers to these sites use it to plan their shopping trip, while the other 15 percent actually shop online.

Another company I ran into at the show, MobiTen, builds software that helps retailers connect with their customers at home, through iPads and cell phones, and continue to interact through an in-store retail touchpad. MobiTen develops interactive catalogs, magazines and sales tools that also collect analytics to help marketers determine trends and product strategy.

Basically, these Web integration companies are attempting to connect the buyer as early in the buying process as possible. What kind of luck they’ll have doing that and connecting those purchase decisions from the Web to the retail location remains to be seen.

What we do know, and how this relates to large-format printing for retail (and really any other application for that matter, from special events to trade shows) is the importance of brand consistency and promotional integration.

As a print shop or sign shop, it’s increasingly important to become part of the entire marketing process. By doing so, you show that you have an interest in the client beyond simply producing graphics, and you create additional opportunity as a value-added partner and consultant.

Wide Format Printer Giveaway at the Shopper Marketing Expo in Chicago

Printer giveaway at Shopper Marketing Expo in ChicagoBe sure to stop by Booth 720 at the Shopper Marketing Expo in Chicago, Oct., 18-20, for a chance to pick up the Canon iPF8300S LexJet will be giving away to one fortunate booth visitor. Plus, when you buy an Expand banner stand you’ll get 50 percent off any roll of LexJet’s Poly Select fabric.

These show specials are in addition to LexJet’s current printer promotion: Buy a 42-inch or wider printer and you’ll get an iPad 2, while supplies last. As a reminder, all printers come with free shipping and everything else comes with the low LexJet flat shipping rate of $9.99.

The Shopper Marketing Expo will be held at Chicago’s Navy Pier and is focused on the “path to purchase.” LexJet is an integral part of that path to purchase, providing in-house corporate print shops and point of purchase providers with the graphics tools needed to draw the consumer off the path and to the purchase.

LexJet retail graphics experts will be on hand at Booth 720 to consult on finding the most efficient, economical and effective ways to implement a promotional and branding program. Take advantage of LexJet’s expertise, its wide range of products for any retail graphics need available through the industry’s most sophisticated and reliable shipping and logistics network, and promotional specials at the booth.

To register for the Shopper Marketing Expo, click here. If you have any questions or would like to set up a meeting at the show, contact a LexJet customer specialist at 800-453-9538. Stay tuned here at the LexJet Blog, as well as our Twitter feed for live updates from the Shopper Marketing Expo.

Get More POP for Your P.O.P. with LexJet at the Shopper Marketing Expo

Retail graphics and point of purchase trade showThe Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 18-20, is more than a point of purchase exhibition; it’s all about the entire “path to purchase.” As an integral part of the path to purchase, LexJet will be on hand in Booth 720, showcasing the latest creative point of purchase and shopper marketing ideas.

Stay tuned here at the LexJet Blog before and during the show for LexJet show specials and reports on what’s going on in retail graphics and marketing. Also, check LexJet’s Twitter feed during the show, Oct. 18-20, for up-to-the minute news and points of interest.

LexJet provides retail graphics solutions for in-house corporate print shops and point-of-purchase providers looking for versatile, flexible and unique ways to produce eye-catching, effective promotional and branding programs.

To register for the show, click here, and if you have any questions, you’re looking for specific information from the show or you’d like to meet us there, contact a LexJet customer specialist at 800-453-9538.

Road Show for Pro Photograhers Hits the Road in Later Summer, Early Fall

Educational seminars for professional photographersWedding & Portrait Photographers International (WPPI) announced today that its third annual WPPI Road Trip is set to begin on Monday, Aug. 8 in Long Beach, Calif. The 2011 WPPI Road Trip features a full day of educational classes conducted by some of the most well known speakers in professional photography.

The WPPI Road Trip full day of educational classes cover topics like Business and Marketing, Lighting, Posing, and Shooting for professional wedding and portrait photographers. The Road Trip takes place in these eight U.S. cities:

  • Aug. 8, Long Beach, Calif.
  • Aug. 10, San Jose, Calif.
  • Aug. 15, Columbus, Ohio
  • Aug. 17, Chicago
  • Aug. 22, Philadelphia
  • Aug. 25, Boston
  • Sept. 19, Austin, Texas
  • Sept. 22, New Orleans

WPPI Road Trip guest speakers include: Bambi Cantrell, Kevin Kubota, Roberto Valenzuela, Rick Miller, Jasmine Star, Jim Garner, Dave Getzschman, Jared Platt, Vicki Taufer, Scott and Adina Hayne, Bob Davis, Sal Cincotta, Jules Bianchi, Joy Bianchi Brown, Monica Sigmon, Susan Stripling, Dawn Shields, Damon Tucci, Lindsay Adler, JP Elario, Beth Forester, Dan Sanders, Doug Gordon, Dixie Dixon and Kirk Voclain.

“Road Trip offers professional and aspiring photographers the convenience of being close to home with minimal time away from their studio so they can easily spend the day attending Road Trip and immediately apply what they learn to their work and business. Plus, the WPPI Road Trip provides a mid-year educational refresher like no other,” said George Varanakis, Show Director of WPPI and Publisher of Rangefinder.

For more information about locations, dates, speakers and registration, go to http://www.wppionline.com/storage/2011/roadtrip/home.html

The registration rate is $159 for a full day of education, lunch, and mini trade show. Registrants can also bring a guest for $89. There is also a special student/educator rate of $75. The Road Trip rate, guest rate and student/educator rate also includes free registration to WPPI 2012 in Las Vegas.