One Printed Poster, Three Creative Applications

To show how simply you can offer a variety of ways to display retail posters, we took one design and finished it three ways: a hanging poster, a mounted print and a face-mounted window graphic. Watch the video above to see we achieved three different looks, and check out the products we used:

Hanging Poster:

Aluminum “snap” poster displays feature a quick, snap-open design that allows for fast and easy poster changes. Combined with 8 Mil Production Satin Photo Paper, you get an economical, hanging system with a clean and elegant look.

Mounted Print:

LexJet Production Satin Photo Paper PSA is perfect for photo-realistic posters that can be mounted to any substrate, like poster board, PVC, foam boards or aluminum. With a one-step adhesive, it’s a simple solution for mounted prints.

Face-mounted Window Poster:

LexJet CrystalClear-X Removable Adhesive and 8 Mil Production Gloss Photo Paper are ideal for temporary window applications. The air flow release liner provides easy bubble-free installation and no-residue removal.

 

How to Choose the Right Media for Your Event Graphics

Whether it’s the big game, a weekend sale or a high school reunion, signage for your event is a vital form of advertising to get people in the door. You’ve got lots of options: posters, window graphics and banners, to name a few.

Each of those serve a different purpose, and choosing the right media to use can be tricky — do you need something to display outdoors that will promote your event for several weeks in advance, or do you need a banner on the day of the event that stands up to windy skies?

Take a look at the video above to learn answers to these questions and many more tips and tricks to choosing the most effective media for your needs.

Call a LexJet print specialist at 800-453-9538 for help choosing and purchasing event media.

Instant Marketing with Inkjet at Ridinger Photo

Printing window displays for a photography studio

They say a picture is worth a thousand words, but what about one that’s six feet tall, almost four feet wide and glows? Mike Ridinger, owner of Ridinger’s The Art of Photography in downtown Lewiston, Idaho, says the big photos he printed to hang in his storefront were worth not only a thousand words, but likely created more than a thousand impressions.

Ridinger explains that the town of Lewiston hosted its annual Hot August Nights car show, blocking off downtown for hundreds of show cars, live music and other activities. Thousands of people came from all over for the event, and Ridinger was ready for them at his downtown studio with five big prints: three senior portraits and two family portraits.

Printing promotional displays for a photo studio“I like sitting in the studio and watching people come by to stop to look at them. They’re so big that people can’t help but look at them,” says Ridinger. “We also posted photos of the window displays on Facebook and we had 41 comments just yesterday.”

Ridinger says he took his cue from The Gap and its storefront marketing approach. To give the prints more life at night, Ridinger backed them with halogen lights, creating a glow that lures people to the windows.

“We use the heavier Sunset Photo eSatin Paper for the display prints in our studio, but for this we chose a more economical and thinner paper, LexJet 8 Mil Production Satin Photo Paper, for the window displays,” says Ridinger.

Ridinger framed the prints with four-inch baseboard molding, stained the molding, cut it to size and stapled them together. The bottoms of the frames rest on the floor and are balanced with fishing line strung from the ceiling to the tops of the frames.

“Inkjet printing is our way of immediate marketing. I love it because if we want to put something up right away, we can do these big-time prints: we pick out the images and I just lay them out and print,” says Ridinger.

Promotional displays with wide format inkjetRidinger adds that they’re in the process of re-doing all of their studio displays using Sunset Photo eSatin Paper and Sunset Select Matte Canvas. At any given time, he says, the studio features about 30 large wall portraits in three different themed areas: children, families and seniors.

Ridinger also has a display program where he pre-sells prints for half off in exchange for being able to use them as display prints in his studio for a certain time period. “We call the client to see if they’re interested. If they are, they get a nice print for half off, which pays for my in-studio advertising,” says Ridinger.

Printing Custom Fine Art Photo Coasters for Additional Sales

Printing fine art photo coasters

In a previous post here at the LexJet Blog, Gary Haines, owner of Grizzly Creek Gallery in Georgetown, Colo., had introduced a line of posters featuring select pieces from his fine art landscape photography. As mentioned in that post, the posters serve two purposes: To give those who can’t afford the exquisitely printed and finished larger works access to Haines’ outdoor work and to provide Haines with an additional revenue stream by capturing those who would otherwise have walked out of the gallery without buying anything.

Fine art photographic printing
The large art gallery floats are similar in construction to the fine art photo coasters pictured above, printed on Sunset Photo eSatin, laminated and mounted to MDF.

Haines took that same concept and applied it to coasters. Now clientele have a nice Colorado keepsake to take home that also has a practical use. I recently visited Haines and couldn’t help myself; after chatting for a bit, the next thing you know I’m walking out with three coasters.

The coasters are similar to the large art gallery floats that adorn Grizzly Creek Gallery, which are printed on LexJet Sunset Photo eSatin Paper, mounted to 1/4″ or 3/8″ MDF and laminated with a luster laminate. The difference is, of course, the size. Plus the art gallery floats have a one inch framework behind them so they float off the wall while the coasters are more like small plaques with beveled edges.

Most of the coasters are printed on Sunset Photo eSatin, but some are also printed on LexJet Sunset Photo Metallic Paper. Haines likes the shine the Metallic paper provides, especially on his various renditions of aspen groves.

Haines gang prints the coaster images and sends them to DuraPlaq in Longmont, Colo., who then laminate the images to the MDF blanks. Picture This – Superior in Lafayette, Colo., usually takes care of the larger art gallery floats using the same basic process.

Inkjet printing fine art photography
For smaller test prints and posters, Gary Haines uses LexJet 8 Mil Production Satin Photo Paper.

“Sunset Photo eSatin has a heavier weight and is more durable than most photo papers. I also really like the colors I get when I print on it as well as the surface texture; it’s like the darkroom papers we used to use,” explains Haines.

As noted in the previous post, Haines produces posters and test prints on LexJet 8 Mil Production Satin Photo Paper. It’s similar in look and feel to Sunset Photo eSatin, but it’s less expensive and thinner. In other words, it’s a good alternative for more economical photo products like posters.

Directing the Coast Guard with Durable, Vivid Graphics

Printing trade show graphics

Printing effective trade show graphics is a real balancing act. They need to be durable for the length of the event, economical and high-quality. Plus, they usually need to be ready yesterday. Sure, that’s the case with most wide-format graphics, but it’s especially true for trade show and exhibit work.

Registration area graphic panelsBill Harriman, owner of Custom Signs & Graphix in Brooksville, Fla., just north of Tampa, is a seasoned pro who specializes in producing the best possible trade show graphics for his customers. Harriman launched the company with a vinyl cutter, right before large format inkjet printing came into its own.

Harriman has been through the entire evolution of the trade show market and now plies his trade with the latest printer technology from HP, four that run aqueous inks and one that runs solvent.

A good example of the quality output from Custom Signs & Graphix is a recent project Harriman completed for a Coast Guard trade show and conference in Orlando. The event needed a lot of graphic panels for the entrance, cyber cafes, directional signage for the conference component and a smattering of vendor booths.

Harriman estimates that he printed 150 panels, ranging in size from 22” x 28” to 4’ x 10’. All of the panels were printed on LexJet 8 Mil Production Satin Photo Paper, laminated with LexJet 3 Mil Gloss UV Premium Low Melt laminate and backed with LexJet RubberMount Clear Adhesive so they could be applied to Sintra at the show.

Trade show graphics printing with photo paper and a laminateFor extensive print projects like this one, Harriman says he’ll usually print the entire roll and then laminate it all at one time. In addition to the production processes Harriman has honed over the years, he says material choice is just as important.

“If I don’t like it, I don’t send it out. It’s a matter of using the best technology and materials. The materials I buy from LexJet are not the most expensive, nor are they least expensive. What they do is put the ink on the paper and make it look good,” he says. “I’m not interested in finding a cheaper product. I try to find materials that are economical and as close to the top-of-the-line as possible. That’s where your value is, and it’s what I’ve found with LexJet’s products.”

For the Coast Guard trade show, Harriman was after the perfect balance of economy and quality. He says the LexJet 8 Mil Production Satin Photo Paper finds that balance for this type of application.

“I had been using an older, similar paper. When this newer material was suggested to me, I was a little apprehensive at first about changing over since it’s important for me to have consistent performance from project to project,” explains Harriman. “When I tested it I found that it was consistent and performed far better. It dries almost instantly so it allows me to laminate right away. Plus, you can handle the material and not worry about keeping your hands off of it; it’s not super fragile like other papers.”