There’s nothing more frustrating than losing a sale at the point of sale, particularly when the buyer is willing and able to buy on the spot. That’s the situation that Stacey Granger, owner of Life Art Imaging in Philadelphia, was too often finding herself in as would-be customers walked away empty handed.
The problem was being able to fulfill a custom print size for these walk-in customers who marveled at Granger’s selection of fine art photographic renditions of Philadelphia cityscapes and other urban and natural scenes.
The solution was a Canon iPF8300 wide format inkjet printer from LexJet, which Granger purchased this past June. The acquisition, says Granger, has been a revelation, not only increasing sales in the gallery section studio, but allowing her to be extra-responsive to those interested in displaying her work.
“I went into my archives one day and organized all my work and I started hanging it in my gallery to see if it would sell. It was an instant success, but I was losing business every weekend by not being able to fulfill orders for people walking in who wanted something in a different size,” explains Granger. “I think it paid for itself in the past six weeks just being able to print on the spot. We’re in downtown Philadelphia and every weekend people walk in and when they ask if I have a print in a different size and now I say, ‘I can have it ready for you in a few minutes. The printer is so easy to use and it comes out exactly as I designed it straight out of the printer.”
The majority of Granger’s printing so far has been on LexJet Sunset Photo eSatin Paper, which Granger says she likes for the accurate colors and deep tones she’s able to get out of the paper, plus the paper’s heavy weight and thickness.
Granger plans to experiment with other inkjet media, including Photo Tex PSA Fabric for an upcoming wall mural project at a local gym. “He wants gigantic stuff; large panoramics going all the way around the workout areas of the skylines I’ve shot. At first, he was looking for huge framed photos, but I suggested we apply Photo Tex and frame it out with trim wood so that it looks like a frame. They have three locations and for each one he wants photos from my collection of different areas of the city. I’ve worked with it before and I love it; I love the fact that it’s not like a vinyl sticker and that it’s a fabric. Art is art, so you shouldn’t just print it on vinyl banner and tie it off with grommets.”
The printer has also added dimension to the other components of Life Art Imaging: portrait art photography and fine art reproductions. With the flexibility to print on-demand and control the entire process, Granger can now go above and beyond with these clients: portrait clients get the prints from the session they want right away and fine art clients – for whom Granger was previously doing only capture – can get everything done in one place.
“I consider my work to be photo art. I truly don’t believe that people just take a photo these days, so I try to create art through photography, which is where I came up with the concept of Life Art,” says Granger.
The success Granger has had with the printer has simply added another dimension to the Life Art concept, and she attributes at least some of that success to her experience with LexJet.
“I’ve had an amazing experience with LexJet. I chose LexJet because a friend of mine bought a Canon from LexJet and who did a lot of research beforehand. He told me that LexJet has super-awesome customer service and helps you out a lot,” says Granger. “I know people who can’t get service or reach anyone on the phone if they have a problem, and getting materials can be a chore. When I order paper it shows up the next day, which is awesome. The quick turnaround is also cost effective, because I don’t have to sit on product inventory for a long time.”