Clay Blackmore, owner of Clay & Co. in the Washington, D.C. area, is a yes man. Beyond Blackmore’s well-deserved reputation as a high-end photographer whose work from capture to print is virtually flawless, his number-one specialty is customer service.
Customer service for Blackmore means saying “yes” to odd jobs outside of his normal workflow, like greeting cards. “I’m a portrait photographer, and it’s always around December 1 when the phones go crazy for 4×6 cards,” says Blackmore. “Plus, we have about a dozen customers who want us to do something special, and it’s not about price. So we come up with all kinds of high-end, top-shelf cards.”
This past Christmas season, Blackmore printed these “top-shelf” cards on LexJet Sunset Etching Greeting Cards. The cards are available in two different finished sizes – a 5.813 in. x 9 in. scored card folded to 5.813 in. x 4.5 in., or a 7.375 in. x 11 in. card folded to 7.375 in. x 5.5 in. – and can be printed on both sides.
Made to the same high-quality fine art standards as LexJet’s line of Sunset Fine Art Papers, LexJet Sunset Etching Greeting Cards have a warm etching-like finish compatible with the latest inkjet printer models from Epson, Canon and HP. The cards can be purchased in bulk or as a kit. The kit includes Type 6 envelopes with a Baronial Style Flap.
“If you want to do a nice card, it’s always a lot of work to come up with a nice design, but people come to me for something different and special. If I charge them around $4 a card I can justify someone spending half a day getting them done. It’s a service thing. The product itself is very nice; the paper and envelopes looked really good,” says Blackmore. “They’re also an unusual size, which means they tend to stand out and catch someone’s attention in the mail.”
The cards are perfect for any special occasion or holiday, including invitations and other announcements. For more information about Sunset Etching Greeting Cards, call a LexJet account specialist at 800-453-9538.