It’s always a balancing act: how to promote someone’s product at a trade show without overshadowing that product. To find that balance, Andy Wredberg, owner of AW Artworks in Sun Prairie, Wis., decided to incorporate banners into a Neevel’s Fine Woodworking back wall display. Wredberg also created the logo, the color scheme for Neevel’s trade show presence, and photographed the oak tree image that’s the primary image on the banners.
Neevel’s Fine Woodworking specializes in what’s called “live-edge” furniture, a method that incorporates the natural edge of wood into the furniture design. Neevel’s built the back wall for its display at the Fine Furnishings Show in Milwaukee using its unique techniques. The panels not only incorporated Neevel’s woodworking methodology, but acted as recessed banner stands.
“I wanted to create banners that would highlight his business clearly but not detract from the furnishings,” says Wredberg. “When you do that, you grab people’s attentions and create a perceived value. People at the show loved it and he helped raise the standards of the show. You can walk in and easily see who is being promoted without a gaudy sign that overshadows his woodworking.”
Wredberg printed the banners on LexJet TOUGHcoat Water-Resistant Polypropylene, an excellent choice for this display as the material lays flat and doesn’t tear.