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Posted on by Regan Dickinson Posted in Promotions & Rebates
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Bundles, Trade-ins and Rebates on HP Printers in September

HP Designjet Z6600HP is offering a variety of rebates, bundles and trade-ins on the HP Latex and HP Designjet printers, including print-and-cut bundles with Graphtec, SAi and Summa.

HP, Graphtec and SAi have partnered on a print-and-cut bundle that provides up to $1,499 in savings with the HP Latex 310 or 330, the Graphtec FC8600 – 130/160 and SAi FlexiPRINT HP Premium Edition Upgrade from HP Basic Edition.

HP and Summa are also offering a print-and-cut bundle with the HP Latex 310 and 330 with a SummaCut D140 or D160 that includes a $1,000 instant rebate and a discount on the RIP upgrade. Both print-and-cut bundle specials are good through Sept. 30.

Either way, you can get a $1,000 instant rebate on the HP Latex 310 Printer and HP Latex 330 Printer with or without the bundle at LexJet. Plus, Upgrade to Latex with the new HP Latex 360 Printer: trade in any qualifying solvent printer or printer-cutter 30″ or wider, 42″ or wider large-format aqueous printer, HP Latex 210, 260 or 280 Printers, or HP Designjet L25500 or L28500 Printer.

HP also introduced a new portfolio of Care Packs and Service Contract options for the new HP Latex 300 Series Printers. Contact a LexJet printer specialist at 800-453-9538 to find out about rebates on Care Packs and Service Contracts.

If you’re looking for a wider print area, HP is also offering $6,000 cash back on the HP Latex 280 104″ inkjet printer when you trade in an eligible solvent or aqueous printer by Sept. 30. The HP Latex 280 allows you expand your offerings to include high-quality grand-format backlits, banners and soft signage.

HP Designjet Aqueous Printer Deals
New this month, HP announces a big ink deal on its new HP Designjet Z-series printers: Buy an HP Designjet Z6800 Photo Production Printer with a full set of HP Original Vivid Photo Inks (773A) and get a second full set free, a savings of $2,100 on HP 773A inks. You can also get the same deal with the new HP Designjet Z6600 Production Printer, with savings of $1,600 on the HP 773A inks.

If you’re looking to upgrade your aqueous inkjet printer, HP has a great deal for you with its HP Designjet Cash In & Trade Up promotion. When you trade in a qualifying printer you can get up to $2,500 cash back.

HP Designjet printers to which you can trade up include the HP Designjet Z6200 42-inch printer (up to $2,500 back), HP Designjet T1500 36-inch Post Script technical printer (up to $1,000 back) or HP Designjet T1500 36-inch technical printer (up to $750 back).

We use the phrase “up to” since you’ll need to provide a serial number and return the formatter board or motherboard for your qualifying trade-in printer to receive the maximum. You can also provide just the serial number for less cash back ($250). The Designjet Cash In & Trade Up promotion runs through Sept. 30.

There is also a $400 instant rebate on the HP Designjet T520 36-inch printer good through Sept. 30. Additionally, LexJet is offering a limited number of the new HP Z-series printers at a special discounted price, including the HP Designjet Z6600 Production Printer and the HP Designjet Z6800 Photo Production Printer.

To find out more, including qualifying trade-in printers, bundle deals on the HP Z5400 and HP Z5200, and for direction on what printer would work best for you, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Promotions & Rebates
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Instant and Mail In Rebates on Canon Inkjet Printers at LexJet

Canon iPF8400S Inkjet PrinterCall a LexJet printer specialist at 800-453-9538 to take advantage of the following instant and mail-in rebates on Canon imagePROGRAF (iPF) printers through Sept. 30, as well as the personal support and service and fast product delivery you always get from LexJet… First up, get a mail-in rebate of $800 on the Canon iPF8400 44″ wide format inkjet printer until Sept. 30. This versatile printer comes complete with a Print Plug-in for Photoshop, and canvas gallery wraps are a breeze with the Gallery Wrap feature. And, you’ll get a wider color gamut, smoother gradations and more scratch resistance with the 12-color LUCIA EX pigment ink set. Buy or lease a new Canon large format inkjet printer from LexJet before Sept. 30 to take advantage of these instant rebates:

For more information about Canon’s rebates, special bundle deals from LexJet, and anything you need help with, contact a LexJet customer specialist at 800-453-9538. Click here for a video overview of how and why Canon printers pay off almost immediately.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Operation Curb Appeal with Perforated Window Graphics at Legacy Nissan

Legacy Nissan Perforated Window Vinyl

Legacy Nissan took the next step with big, bold graphics that brand, taking a successful project inside its showroom, previously profiled here at the LexJet Blog, and translating it even bigger and bolder outdoors.

LexJet Aqueous Perforated VinylThe scale and challenge of the project expanded significantly to 629 square feet of graphics on three different outside window areas adjacent to each other – 493.5″ x 103″ on the front of the showroom, 229.75″ x 103″ on the set of windows to the left of the showroom and 227.75″ x 103″ to the right.

“This was a much bigger project, and it was not simple because I don’t have a RIP program and I’m doing everything in Creative Suite to lay it out and make everything fit just right,” says Legacy Nissan’s Missy Reid. “I measured each window panel individually, then measured the panes that separate the windows to accommodate for the negative space. Getting that to match up was tough, but I work with a group that installs window tint all the time and they made it a lot easier. I only had to re-print one panel that I messed up. I allowed for a lot more spoilage than that, so it worked out really well.”

Window Graphics
Measurement guidelines Legacy Nissan’s Missy Reid created to fit the graphics just right on the largest set of showroom windows (click on the image for a larger version).

Reid used LexJet Aqueous Perforated Vinyl (70/30) printed on an Epson Stylus Pro 9900 wide format inkjet printer. Reid says she printed every graphic panel to the exact measurements of each window panel, rather than leave overlap to eliminate any guesswork when lining them up.

Reid says Operation Curb Appeal, as she tagged it at Legacy Nissan’s blog, was a Mission Accomplished, based both on the foot traffic coming into the showroom and through the response to Legacy Nissan’s postings at its blog, Facebook and Twitter.

Showroom Window Graphics“Before we added these graphics, from the outside looking in it was a little barren. To fix that we used stock images from Nissan of an Altima, Rogue and Pathfinder and built the scene, not to make it look real and fool the eye, but to add the wow factor. We got the nice curb appeal we wanted,” says Reid. “We had some rain, which made me nervous, but it didn’t cause any problem with the graphics. Also, when we added the graphics there was some concern that it would be too dark on the inside since the windows were already tinted, but it didn’t. I expect, based on what I’ve seen so far, that the graphics should be good for six months, if not longer, before we swap them out.”

Posted on by Regan Dickinson Posted in News & Trends
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Learn to be Unstoppable at HP Latex Academy 3.0

HP Latex 300 Series

Find out for yourself how the HP Latex 300 Series Printers can jump-start your business growth opportunities at HP Latex Academy 3.0 at HP’s Graphic Arts Experience Center in Alpharetta, Ga., Sept. 17-18.

Featured printers at the event, which are now available through LexJet, include the HP Latex 310, HP Latex 330, HP Latex 360 and HP Latex 280 Printers.

Space for this event is extremely limited, so register by clicking on this link. For more information, FAQs, an agenda and logistics, click here.

When you arrive in Atlanta, all ground transportation, hotel room and meals will be covered by HP. Any hotel incidentals and transportation from your local departure point are your responsibility.

Session topics include a product overview, the Latex Application Lab, environmental benefits and justifying your investment.

You will gain a greater understanding of the HP Latex Printers, learn about the latest media available from HP and third-party sources and network with HP technology experts.

For more information about the new printers and the next Latex Academy, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Converting a Plain Display Case into Advertising Art

Allison-Kaufman DisplayAllison-Kaufman Company, a manufacturer of fine diamond jewelry, played to win at a recent jewelry show. Given a blank slate with which to work, Allison-Kaufman’s graphics department led by graphic design manager Jeremie Rothman transformed a boring display case into a brilliant promotional piece.

Unveiled at a cocktail party the night before the show, Rothman says, “Everyone loved it and took pictures of it. They liked the concept, design and how the final piece looked. It started as a concept for our Queen of Black Diamonds set we’re promoting based on a postcard we created.”

Attendees voted on the best display cases and Allison-Kaufman’s display renovation got second place. Rothman says they were likely edged out of first, not by the rival display case design itself, but due to the fact that the winners dressed up in crazy costumes.

However the voting turned out, Allison-Kaufman’s display accomplished the primary goal, which was to draw attention to the display and elevate the brand with its customers.

Allison-Kaufman Jewelry Display
Inside the tower display, LexJet Opaque AquaVinyl Removable PSA was used for the chess board and embellishments on the chess pieces.

To decorate the display case, Rothman used LexJet Opaque AquaVinyl Removable PSA, printed on a Canon iPF8400 wide format inkjet printer, applying the vinyl to the four lower and upper panels. Rothman also printed and applied the chessboard on the inside of the case, and added the Allison-Kaufman logo and diamond embellishments to the chess pieces, including the chess queen that tops the display. The oversize chess pieces were acquired from megachess.com.

“The graphics look very sharp and it’s almost 100 percent opaque, which is a big bonus. The material is amazing,” says Rothman.

LexJet 8 Mil Absolute Backlit
Allison-Kaufman also prints photo-quality backlits on LexJet 8 Mil Absolute Backlit and other point of sale materials for its retail jewelry customers.

Rothman adds that they use AquaVinyl for in-store wall displays that they give to their retail customers for point of sale advertising, as well as LexJet Aqueous Perforated Vinyl (70/30) for window displays and LexJet 8 Mil Absolute Backlit for photo-quality backlits.

Posted on by Regan Dickinson Posted in News & Trends, Promotions & Rebates
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Do You Have the Oldest HP Designjet Inkjet Printer?

HP Oldest Designjet ContestIf you think you have the oldest HP Designjet printer, you could win a new one. HP is running The HP Oldest Designjet Contest through Sept. 30: if you have an HP Designjet printer with the oldest valid serial number you could pick up a brand new HP Designjet T2500 PostScript eMultifunction Printer.

To qualify for the Grand Prize, go to hp.com/go/oldestdesignjet and complete the form.

HP Designjet 2500CP
Does your HP Designjet printer look like this? If so, you may be a winner.

Even if you don’t have the oldest valid serial number, go to the HP Large Format Printer Sweepstakes promotion website for a chance to win the HP Designjet T1500 PostScript ePrinter. When you go to the website, plug in the brand and model of your large-format printer to qualify for the sweepstakes.

Contest and sweepstakes entries must be received before Sept. 30, 2014, 11:59 p.m. Pacific Time. No purchase necessary. For full official rules visit hp.com/go/oldestdesignjet and hp.com/go/lfsweepstakes.

The HP Designjet T2500 PostScript eMultifunction Printer is a compact, two-roll, web-connected MFP with web-connected printing, large-format scanning and a convenient touchscreen. The HP Designjet T1500 PostScript ePrinter is a two-roll, web-connected ePrinter designed to work as fast as you do so you can easily juggle multiple projects.

For more information about printers, as well as special deals at LexJet on the new HP Designjet Z6600 and HP Designjet Z6800, contact a LexJet printer specialist at 800-453-9538.