You may remember reading about a LexJet customer, Darren Carlton of Capture That Photography in Prim, Ark., and his LexJet customer specialist, Michael Clementi, back in April. In case you missed the article, which you can read by clicking here, it was about a unique new idea to help Carlton draw in more new and return customers.
Carlton and Clementi came up with the idea of creating photographic growth charts, something that Carlton’s customers love. The growth chart features a photo or photos of the client’s child and a measuring stick, printed on Photo Tex repositionable fabric from LexJet.
The idea is that as the child grows a new picture can be taken and laid over the previous photo, tracking the growth of the child and encouraging parents to return year after year for updates.
Since first coming up with the idea in partnership with Carlton, Clementi has been busy creating a growth chart template for other photographers to use.
The template is designed in a way that allows it to easily be edited in Photoshop so photographers can customize it, adding their own pictures and logos. The ruler, which starts 3 inches up at the bottom so it works on walls with floorboards, can be moved anywhere on the design allowing for each growth chart to be unique.
Clementi sees a lot of potential benefits for photographers when using the growth charts. “They can have their business marketing on the charts as well. Things like logos and phone numbers or a mark that says ‘bring your child back to our studio at this height and receive a free 8×10 with your package,’ and so forth.”
The template was created to work perfectly on a 17-inch roll of Photo Tex. For a copy of the template call 800-453-9538 and ask for Michael Clementi or Justin Craft.