Lady Liberty Lights the Way with an Inkjet Printed Wall Mural

Inkjet Printed Custom Wall MuralCohesive collaboration is often the key to creating a successful project. An excellent case in point is the collaboration between fine art print expert Jeff Fina of Hudson Valley Giclee and abstract fine artist Bruce Bleach.

The pair has been collaborating for the past six years or so on a variety of multi-media projects for corporations and other organizations that are dynamic and detailed. One of their latest creations was a 9′ x 13′ wall mural of Lady Liberty for a corporate client.

A seemingly simple image to re-create, Bleach provided subtle touches that both preserve the integrity of the American icon while giving it a distinctive look.

“We first enlarged and sharpened the photography, and then did some Photoshop work to it where we colored the torch and rendered the rest of the image in black and white. We were able to take a fine art aesthetic and apply it to this project,” explains Fina.

Once the image was perfected it was on to printing and applying the giant piece. After consulting with his LexJet customer specialist, Joshua Mott, Fina decided to use Photo Tex repositionable fabric instead of a wallpaper-like material or an adhesive-backed vinyl.

Applying a Large Wall Mural“I watched application videos at LexJet’s YouTube channel, and it seemed pretty easy. We did some overlap, cut between the overlap and then peeled away the excess and it was seamless. The magic of the material is that it is so easy to work with. We made a couple of mistakes during application where the material stuck to itself, but it’s so tough and repositionable you just pull it out and re-apply it,” says Fina. “It makes it a lot easier to price out these projects when you know you don’t have to account for 20 percent extra for difficulties during installation.”

Fina also wanted to ensure the fidelity of the blacks and gradients since those can be difficult to hit with a fabric material. Ultimately, says Fina, he was able to maximize the image potential by adjusting various settings in the driver of his Epson Stylus Pro 9800. Fina printed the piece in 32″‘ x 60″ panels, which were applied with the aforementioned overlap to ensure perfect registration.

“We planned it so that we applied the whole left side from top to bottom. When we did the middle section, we started at the center as an anchor; if there was a mistake we could make up for it from top to bottom,” says Fina.

The results speak for themselves and Fina credits Bleach’s long history in the art market, as well as the personal attention he received from LexJet, for making this project work and work well.

“Bruce has been in the industry longer than I’ve been alive and we’re able to combine our strengths on the projects we work on together. Plus, LexJet has allowed me to go crazy so that there are no real boundaries for what we can do artistically,” adds Fina.

Studio Canvas Master Demonstration Video

Video Demonstration of the Canvas Studio MasterThe Studio Canvas Master is a pneumatic canvas stretching machine that can simplify the process for wrapping canvas at a rate of up to 35 per hour.

This machine is ideal for small production houses, the casual framer or professional photographers that produce canvas wraps on a regular basis.

In the video embedded below, learn how to use the Studio Canvas Master. And, in case you missed it, here is our post from yesterday showing how to set up the Studio Canvas Master. Give us a call at 800-453-9538 if you have any questions…

Photography and Inkjet Printing Renaissance at Limited Editions Maui

Randy Hufford, owner of Limited Editions Maui, does and has done just about everything related to photography, art and printing. Hufford started shooting and developing film at an early age and by the time he was 16 he picked up his first professional paycheck for $500 from Hobie.

Surf photography
Randy Hufford pioneered nighttime surf photography in the 1970s.

“I took pictures of a pro skateboarder sponsored by Hobie skating in a pool with the tuxedo he got married in, and Hobie paid me for one 35mm slide from the shoot,” recalls Hufford. “I got a clue that this was fun and I started doing a lot of surf photography.”

But Hufford wasn’t content with run-of-the-mill surf photography. He pioneered nighttime surf photography, building a strobe inside a water housing for unique stop-motion action photography. He was recognized for his work by Surfing Magazine as a progressive surfing photographer.

Around that time, Hufford met his wife, Becky. They lived in a camper and camped out wherever the surf was good, capturing the surf scene and basically living a Bohemian lifestyle in Hawaii.

Hawaii landscape photography
Much of Hufford's fine art photography captures the majesty of Hawaii's landscapes.

The Huffords traded their camper for a more permanent abode in a guest cottage, where they turned a closet into a darkroom. Though they weren’t actively seeking out enlargement and photo processing business, people found them and their demand necessitated a larger and more operational lab.

“People were knocking on my door at 10 at night, so we moved down to central Maui and opened a photo lab,” says Hufford.

From there they built a growing and successful photo lab business to not only meet demand on the island, but to control their own images.

Photographing Hawaii“The main reason I opened a photo lab is because as a photographer I didn’t have control over the entire image process. I wanted control over my image: dodge and burn, lighten and darken, adjust the color, make corrections and changes,” says Hufford. “The photo lab made me excel as a commercial photographer: shooting interiors, food, aerials. I could also provide finished mounted prints. Most photographers don’t realize that we’re in the most exciting time of photography because of the control you have with Photoshop, calibrated monitors, printers and all the stuff we can print on.”

With the advent of inkjet printing, Hufford says everything changed, mostly for the better since he was able both simplify and expand his offerings.

Photographing trees“After 25 years all that processing equipment was basically useless. We liquidated most of our equipment and I moved my studio to a rural area on Maui in a pole house. We replaced a big photo lab with one 44” inkjet printer,” says Hufford. “A lot of people don’t realize how powerful one inkjet printer can be. Those machines are like printing money; you can output so many prints without the labor. I can generate as much income as a $5 million lab with just one 44″ printer.”

As mentioned earlier, Hufford has done just about every type of photography and every aspect of the process, from capture to finishing, but he says his passion is education. Hufford holds classes each year at a facility called the Institute of Visual Arts.

Big surf photography“All we do is go out and shoot. It reminds of when we lived in our camper, because I forget everything else and just go out and shoot and create images. We just did a class on shooting HDR panoramas and in a week I shot around 60-80 panoramas, each composed of 70-150 images stitched together,” says Hufford. “It’s so much fun to create such powerful images. When I shot interiors in the past with film it meant 300 to 500 bucks in Polaroids and a whole slew of strobe lights. Now I can go in and shoot HDR, pick up the ambient light of the room and see the exposure outside the window which I couldn’t do with film.”

In addition to the Institute of Visual Arts, Hufford has produced a number of educational DVDs on finishing, inks and media, digital art enhancement, marketing giclees, calibration, fine art photography and processing HDR panoramas. Hufford has also come up with a product called the Dual Edge Ripper to create unique deckled edges on fine art papers.

Educational DVDs on photography and printing
Hufford has produced educational DVDs on everything from processing HDR panoramas to color calibration and inks, inkjet media and finishing.

“It’s amazing the amount of things we can output now. I’ve been testing a backlit panel with LEDs that light the edge of the Plexiglas so it lights evenly. The LEDs are ten times brighter than they used to be, they’re full spectrum so there’s no color cast and the images have more dimension, plus they’re dimmable,” explains Hufford. “We’ve been experimenting with it in the fine art market where we put the art in a frame and just plug it. They have so much dimension that it feels like you can walk into them.”

Hufford is obviously busy with everything a photographer and educator can possibly do, but he’s not too busy for his favorite pursuit: creating photographic art.

“There’s a place down the road called Grandma’s Coffee House with the best breakfast in town, which is decorated with my images. The heliport nearby has hundreds of tourists come in every day. I put some of my prints and backlit panels there as well, and having my work at both places helps sell my work. I’ve been working with other businesses where I help them by decorating their offices from which I get additional exposure,” says Hufford.

The Seventh Wave of Surfing, Photography and Inkjet Printing

Home decor ocean artwork
This stunning piece, Perfect Blue by Larry Beard of Solitary Exposure, was printed on LexJet Sunset Photo Metallic Paper and topped with acrylic.

In surfing lore the seventh wave is the crackin’ one; that epic wave in a series that begs to be caught. Whether or not the seventh wave lore is really true, there is at least a figurative seventh wave, one that Larry Beard has caught numerous times, both on a board and with his camera.

Pro surfing and inkjet printing
Larry Beard surfing professionally back in the day.

Beard is a former pro surfer who transitioned into photography – mainly fashion and commercial photography – after his time on the pro circuit. Beard’s connection to the ocean, however, was too strong to deny and surf photography soon became his focus.

That transition back to his first love, the ocean, also brought up the question of how best to present the photographic ocean art he was capturing. The picture shown here of one of Beard’s creations that adorns a client’s dining room is representative of that evolution toward the ideal presentation of his work.

Art blocks on acrylic
More examples of Sunset Photo Metallic behind acrylic, aka Solitary Exposure ARTBLOCKS.

Beard explains its creation: “First, we print the image on Sunset Photo Metallic Paper we get from LexJet. I’m really happy with that paper, by the way; it’s awesome. We then laminate it to either 1/4″ or 1/2″ acrylic, attached to a wood backing that has a Z-bar hanging mechanism. The Z-bar is an interlocking channel system where on channel is attached to the piece, top and bottom, with a corresponding Z-bar on the wall that you literally just drop it into the interlocking channels. A 1/4″ acrylic piece will weigh about 50 pounds; on half inch it’s about 80 pounds. It’s a substantial piece that you don’t want coming down in an earthquake or if someone bumps into it, and the Z-bar makes it solid.”

Canvas giclee art
Hells Angel and Sons of Anarchy star Rusty Coones with a 65" x 40" giclee Sunset Canvas of Solitary Exposure's "Liquid Avalanche".

Beard has created these stunning acrylic pieces for homes, offices and restaurants. This particular piece, called Perfect Blue, was selected by Beard to complement his client’s newly remodeled home and dining room.

“With the acrylic and the Sunset Metallic paper you get the utmost in detail. It’s so sharp; it looks like a flat screen HD TV. The acrylic gives it a glow that softens it and at the same time gives it more detail; I know that’s an oxymoron, but that’s the best way to describe it. It’s by far my favorite medium. It’s so high-end looking,” says Beard. “That particular image is so majestic and when you print it on Sunset Metallic it really elevates that room.”

Canvas art giclee triptych
Beard also creates Sunset Canvas triptychs of his work that are quite popular with home owners.

Beard began doing his own printing a few months ago when he purchased a Canon iPF8300 from LexJet. His expertise in color management and Photoshop, coupled with the wider color gamut of the 12-color printer, has been a revelation.

“I’m blown away with what we’re able to produce with that printer,” says Beard. “We were sending our work out before we got the printer and our prints look 20 to 30 percent better.”

Perfect Blue was captured during a photo shoot in the South Pacific with pro surfers Sunny Garcia and Koby Abberton for Carve Sunglasses. The shoot was another opportunity for Beard to capture the perfect, or seventh if you prefer, wave and add it to his online store at solitaryexposure.com. The online gallery also carries and prints the work of photo artists like Russ Sanders and David Puu.

“There are all kinds of techniques, styles, creativity and locations from talented artists. Once you get over yourself, you open up to being able to help those artists and pass along a wider variety of images,” says Beard.

Fine art canvas triptych
Beard also works with other artists and photographers, who are part of his online gallery at solitaryexposure.com. This is Russ Sanders with a Sunset Canvas triptych called "Gone Fishing".

The quality of Beard’s work comes from quantity. It takes a lot of time in the ocean, and the hazards associated with that, to capture his signature style. It starts before dawn when Beard dons a wetsuit and flippers, toting a his Canon 5D Mark III in a water housing to find what he calls those “magic moments.”

“With digital photography and GoPro, as well as file sharing on social networks, people are inundated with so much really good stuff. My thing is to get out there at five in the morning when the best light is best and put myself in those situations where you can capture that moment. That magic moment requires a little bit of luck, so the more you’re out there the more chances you have to capture it and come away with something special and unique and over and above what’s out there,” explains Beard. “In order to get some of those barrel shots you have to put yourself in the most critical part of the wave: I try to get it where the lip of the wave barely misses my head. I went to Bali after the Carve Sunglasses shoot since I was over there anyway and got smashed on the reef on my first session out and my water housing hit the reef, put a hole in it and flooded my brand new Canon. It’s got its perils, but I love the images I get.”

Fine art photography on canvas
Sunset Burst by David Puu, perfectly rendered on Sunset Canvas by Solitary Exposure, San Clemente, Calif.

Based in San Clemente, Calif., a nice, relatively sleepy beach town on the Southern California coastline, Beard says his favorite spot to shoot in SoCal is south Laguna.

“There are a lot of unique coves that are amazing. You can go down there this time of year and there’s no one down there. It’s such a perfect spot with the cliffs, the coves, a surf that breaks really shallow for dramatic photos, and the water is very clear,” he says.

Louisville Slugger: How Spectra Imaging Built a Thriving and Growing Business

Window graphics for a grocery store chain

Brian and Leslie Rogers started Spectra Imaging in their 500-square-foot garage about seven years ago with a Mac mini and a Canon iPF8000. Since that time, Spectra Imaging has grown exponentially, eventually occupying 6,000 square feet of space in a Louisville, Ky., office building, adding additional employees and ramping up its production capabilities.

Main identification sign for a companyWhile Spectra Imaging’s success is based on the usual ingredients – high-quality output, customer service and finding the right products for production – it’s the intangibles that have helped set the company apart.

First, Spectra Imaging is debt-free. All of its equipment purchases are paid for, alleviating the additional burden that debt payments can have on a company. Second, Spectra Imaging emphasizes a show-and-tell approach to sales.

“The growth of our company is attributed to our drive and determination and just getting out in front of people,” explains Brian Rogers. “You can’t just walk in there, hand them a brochure and tell them that this is what you can do. When our salespeople meet with customers they have a sample case and an iPad. There’s an image on our site of a very large sign on the front of a building for a hardware company, for example, and our salespeople have a smaller version of that exact sign, printed on the same material and applied to the same substrate. That way, they can see how the material works and what it looks like when it’s done. A brochure is not good enough.”

Wall decor graphicsRogers says this is especially effective with Photo Tex PSA Repositionable Fabric from LexJet. Customers can see first-hand how easy it is to work with and how versatile it is in a variety of applications.

Whatever the material used, Spectra Imaging is armed with physical samples and various options for a collaborative, consultative and ultimately productive meeting.

“Customers are looking for something different and unique; they don’t want the same stuff they’ve been getting. LexJet has been instrumental in keeping us updated about new products we can add to our sample case so we can show customers what’s available and what they can do with them,” adds Rogers.

Spectra Imaging can provide just about any imaging product and service to its customers, including graphic design, scanning original artwork, printing and stretching canvas, custom framing and practically any large-format application.

Photo reproduction for interior decorNow armed with two HP 9000 solvent printers, two HP Designjet 5000 aqueous inkjet printers and two Canon iPF8000s, as well as fabrication and finishing capabilities with a CNC router and a laminator, Spectra Imaging is well positioned to make its next move: hiring an additional salesperson and production specialist as well as adding more printer fire power.

Rogers says his favorite materials are the aforementioned Photo Tex PSA Fabric (both Aqueous and Solvent), LexJet Simple Adhesive Vinyl (Semi-Matte and Gloss), LexJet 10 Mil Opaque Display Film, LexJet Production Satin Photo Paper PSA and LexJet Sunset Fine Art, Photo and Canvas media.

“The great thing about Sammi [Spectra Imaging’s LexJet customer specialist Samantha Calabrese] is that she’s familiar with the products we’ve used and is quite helpful about making recommendations and letting us know about new products,” says Rogers. “Even if we’re not buying a product from LexJet, like our HP 9000, Sammi did some research and helped us find other LexJet customers who had one so we could get some feedback from them about the printer before we bought it.”

Epson September Rebates Include Printers and Inkjet Media

Epson announced today its collection of September printer and media rebates. The printer rebates listed below have been extended through the end of September.

Solvent inkjet printer rebatesEpson’s newest rebate is a 30% Money-Back Mail-in Rebate for its Signature Worthy Cut Sheets and is good through Nov. 30. Eligible products include 8.5″ x 11″ and 13″ x 19′ cut sheets of EPSON Cold Press (Bright White and Natural), Exhibition Fiber and the Signature Worthy Sample Pack.

Epson’s September mail-in rebates for its line of 17″ printers include $250 for the Stylus Pro 3880 w/ UltraChome K3 Ink and Stylus Pro 3880 Signature Worthy Edition; $300 for the Stylus Pro 3880 Designer Edition and Stylus Pro 4900 w/ UltraChrome HDR Ink; and $400 for the Stylus Pro 4900 Designer Edition.

This month’s instant rebates include $500 for the Stylus Pro 7890 w/ UltraChrome K3 Ink; $700 for the new EPSON SureColor S30670 solvent printer; $750 for the Stylus Pro 7890 and Stylus Pro 9890 Designer Edition printers; $1,000 for the Stylus Pro 7900 w/ UltraChrome HDR Ink, Stylus Pro 9700 w/ Vivid Magenta, Stylus Pro 9890 w/ UltraChrome K3 Ink and Stylus Pro 9900 w/ UltraChrome HDR Ink; and $2,000 for the Stylus Pro 11880 w/ UltraChrome K3 Ink.

For more information about the printers and to take advantage of these rebates, contact a LexJet customer specialist at 800-453-9538. And, to download rebate forms, go to www.lexjet.com/rebates.aspx.