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LexJet brandUP: Boosting the Bit of Hope Ranch Image
Posted on by Shellie Terry Posted in Case Studies & Profiles
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LexJet brandUP: Boosting the Bit of Hope Ranch Image

Suzanne Park spends her time at Bit of Hope Ranch rescuing horses and training kids how to care for the animals and work the ranch. While she certainly knows the value of branding, logos and marketing items, it’s easy to see how these things aren’t necessarily at the top of her list.

Bit of Hope Ranch is a non-profit organization in Englewood, Fla., that rescues and rehabilitates horses from a variety of backgrounds and offers them for adoption. They offer low-cost riding programs, school visits and more while offering kids the chance to gain volunteer hours by working with the horses and learning respect and responsibility. The group often attends community and horsing events to raise awareness about their program20150907_113639.

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LexJet brandUP: Cat Depot Redux
Posted on by Shellie Terry Posted in Case Studies & Profiles
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LexJet brandUP: Cat Depot Redux

Welcome to the first installment of LexJet brandUP! This is a series created by our intrepid interns who journeyed out into LexJet’s hometown community, in and around Sarasota, Fla., and found several businesses and non-profit organizations that could use a little branding makeover with the help of wide-format graphics.

First up, they headed to Cat Depot, an organization devoted to rescuing homeless cats, offering low-cost veterinary services, finding new homes for cats and providing education. The non-profit is well-known in the community, but like many others, had relied on make-shift ways to present its messaging, such as posters adhered to windows with scotch tape. It didn’t take long to discover many ways our technology could jazz the center up.

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HP’s Latest: An Entry-Level Latex Printer
Posted on by Shellie Terry Posted in Technology & Products
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HP’s Latest: An Entry-Level Latex Printer

110

Venturing into a new business can be daunting and expensive. But if you’re looking at latex technology to start a printing operation — or to expand your existing business — HP has introduced the new HP Latex 110 printer that’s ideal for getting started.

The Latex 110 is a 54-inch printer at a budget-friendly price point and easy-to-use, intuitive functionality. It’s a great jumping-off point for operations that are looking at printing 1,500 square feet or less per month.

110 close-up inkWith the Latex 110, you’ll enjoy the flexibility that latex offers: prints with outdoor durability, same-day delivery with no drying time, scratch-resistance, user-replaceable ink cartridges, front-loading capabilities and auto-maintenance.

Printing to latex-compatible media also gives you a wide variety of application possibilities. Check out our Latex Application page to see the various options from indoor decor to banners to window graphics.

Since you’re using latex inks instead of solvent inks, you won’t need to worry about odors or require special ventilation for your printing operation. Plus, you’ll get access to HP’s online tools and printing software assistance, and since no specialized training is required, novice users won’t slow down production.

Ready to get started? Call a LexJet print specialist at 800-453-9538.

Beyond Vinyl: Discover the World of Latex Printing Applications
Posted on by Shellie Terry Posted in Marketing & Sales, News & Trends
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Beyond Vinyl: Discover the World of Latex Printing Applications

 

Backlit crop

You’ve asked for the educational tools to help you discover the opportunities that latex printing can provide. Today, we’re introducing our Latex Applications page, a one-stop online page that offers business-building ideas and explores the many creative uses and benefits of latex-printable products.

While many of our business partners rely on vinyl products for banners, billboards, outdoor signage and more, all of those applications — and many more — can be printed on latex-compatible media that’s less costly, easier to use and environmentally friendly.

Outdoor-Signage-04-24-15_01Throughout our Latex Applications page, you’ll find quick overviews and images of the products in use paired with short educational videos and direct links to purchase pages.

In the videos, LexJet product guru Jeff Leto talks about the industry’s latest emerging trends, product highlights, installation suggestions, terminology definitions, and lots of easy-to-understand tips for getting the most out of the media in different environments.

You’ll also learn how the products can be used in a variety ways while helping you save time and money, and how to relate those benefits to your customers.

Visit the Latex Applications page and call a LexJet latex printing expert at 800-453-9538 to learn more.

Posted on by Shellie Terry Posted in Marketing & Sales, Promotions & Rebates
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Want to Get into the Banner Game? Let’s Look at Some Options

HP banner

If you’re in the large-format printing business and you’ve been paying attention to the NCAA tournament over the past week, you’ve probably recognized lots of opportunities for all sorts of printed banners and signage.

Of course, those opportunities aren’t limited to sporting events and arenas. Banners play an important role in highlighting event information, community announcements and retail messaging, just to name a few of the possible applications.

And now more than ever, customers are looking for great media to use to print signs and banners that is also environmentally friendly. Today, there are lots of options that fit all those demands.

HP makes a high-density polyethylene HDPE Reinforced Banner material that provides an ultra-light-weight option to PVC scrim, and delivers vivid colors and a durability that lasts when displayed outdoors.

HP Everyday Matte Polypropylene is another option for customers looking for sturdy, tear-resistant banners at a great value. It’s an ideal option for point-of-purchase signage and short-term trade show and event displays. Plus, like the HDPE Reinforced Banner material, it’s 100% recyclable.

If you’re looking to expand your options and be a bigger player in the signage and banner game, give a LexJet print specialist a call at 800-453-9538 to learn about these options and more.

Posted on by Regan Dickinson Posted in News & Trends, Promotions & Rebates
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SGIA Show Special on Royal Sovereign Laminators Good through Oct. 31

Royal Sovereign Finishing EquipmentRoyal Sovereign is offering a free five-year warranty on its line of finishing products, available through LexJet and good through Oct. 31.

This offer is valid on any Royal Sovereign finishing product and includes a one-year manufacturer’s warranty and a four-year extended warranty provided by Warrantech.

The extended warranty agreement includes one on-site service and 24/7 toll-free customer service. It also covers 100 percent parts and labor, and there are no out-of-pocket expenses or deductibles.

Use Promo Code SGIA5YRFREE when you call a LexJet printing specialist at 800-453-9538 to take advantage of this limited offer.

And, if you’re at the SGIA Expo in Las Vegas this week, stop by Royal Sovereign’s booth (2591) to find out more and to check out the new banner welding machine. Royal Sovereign’s new banner welding machine welds any length banner quickly and easily with one-person operation and minimal assembly and maintenance needed.

Click here to see the lineup of Royal Sovereign laminators and cutters available at LexJet.