Birdie Time: Quick Change Backlits for Promotions at Mid South Distributing

Printing backlit signs for advertising and promotions

It’s a simple yet effective branding tool: backlit boxes. Backlighting brings out the best in graphics, making the message more vibrant and eye-catching than an unlit sign. There is a danger, however: light acts as a magnifier, bringing hidden flaws in the print to the fore.

Fortunately for Mid-South Distributing’s Chad Mallich, he has the right tools and support to maximize the power of backlits for branding, as well as a designer’s eye for what brings out the best in a promotional sign.

With two Canon iPF8300S wide format inkjet printers, a cold laminator, a hot laminator, an OKI small format laser printer, a vinyl cutter and other sundry shop equipment, Mallich is ready for any challenge that comes across his desk. And, with support and materials from his LexJet customer specialist, Kelly Price, quality and quantity are able to effectively intersect.

Mallich’s recent backlit project was designed to draw thirsty golfers at Saddle Creek Golf Club in nearby Lewisburg, Tenn., to one of Mid-South Distributing’s prime brands, Miller Lite.

“We were looking for an alternative material for a short-term promotion that was less expensive than a typical backlit film that still imaged well and was easy to work with,” explains Mallich. “Kelly recommended LexJet 8 Mil PolyGloss Banner, so I put it on the light table, turned out the lights and it looked great. I’ll send an email to Kelly describing a product and she knows exactly what it is, so she’s been very helpful. As we get requests from other accounts like bars that have light boxes we’ll swap them out with this material.”

The appealing golf-themed sign is 11 3/4″ x 35″. With golf season in full swing, Miller Lite is the perfect antidote to promote this summer. Malich says that as the seasons change, he uses backlits to promote the seasonal draughts at various locations. “You can do more graphically with a backlit with contrast and bright colors; they just look better backlit,” adds Malich.

Year End Sale for the New Year on LexJet TOUGHcoat Water-Resistant Polypropylene

Printing promotions, posters and banners with polypropyleneStock up on LexJet TOUGHcoat Water-Resistant Polypropylene for the New Year and beyond with a great year-end sale: Save 50 percent when you buy a 36″ x 200′ roll of TOUGHcoat Water-Resistant Polypropylene, and there’s no limit on the amount of rolls you can buy.

LexJet TOUGHcoat Water-Resistant Polypropylene is compatible will all aqueous printers and is perfect for short term banners, tear- and water-resistant posters, backlits and banner stands. The 8-mil polypropylene film provides a wide color gamut for all types of quality photographic and graphics reproduction.

“Water-Resistant Polypropylene from LexJet prints nicely, it’s scratch-resistant, easy to work with and quite economical,” says professional photographer David Ziser, who prints hanging display banners for special events and promotions.

This year-end 50% off promotion is good until Dec. 31 or while supplies last. All orders come with LexJet’s $9.99 flat rate shipping from its nationwide network of distribution centers for quick delivery. For more information, contact a LexJet customer specialist at 800-453-9538.

And, to find out more about LexJet TOUGHcoat Water-Resistant Polypropylene, check out the product video below…