How to Start Marketing Your Décor Print Services

Deciding to add services like custom-printed wallcoverings and canvas wraps to your business is the easy part. Getting the word out and bringing in potential customers is where the challenge lies. Here are 5 tips to help you get started with marketing décor print services:

  1. Fix your identity. If your operation has always been called a “sign shop,” consider adjusting your business name or adding a new business unit specifically for décor services. Target which services you want to offer (start with one or two) and determine which products you want to print to. Once these are nailed down, the business name and focus will start to fall into place.
  2. Practice and promote. If you’ve decided to add customized digitally printed wallcoverings as your new offering, find a project you can work on as a beta site. Perhaps a restaurant that a friend owns or a business you regularly frequent that could use an update. Offer to print wallcovering for a room for free so you can get real-world experience in terms of the work flow, installation and product performance. When you’ve successfully completed a project, use before, during and after photos on social media and email campaigns to show off your new expertise.
  3. Connect with others. Get to know local interior designers who could capitalize on your new services. Attend networking events and learn about community projects that could allow you an opportunity to show off your work and get free publicity. Focus on collaborating with other professionals who may need the talents of your graphics team to create artwork for canvas wraps or customized patterns for wallcovering — and charge them reasonably for this niche service.
  4. Upsell to current customers. Opportunities are everywhere. If you’ve been creating backlit displays for a retail outlet, ask them if they’re interested in a wall mural to liven up their store. Same goes for restaurants, hotels or corporate accounts that you print signage for. Could they use a fresh accent wall or canvas wraps to add ambiance or elegance to their spaces?
  5. Get your content together. Create a sample book (or web page) of the types of work you can do. Photos with finished applications will go a long way in helping your customers to visualize what you can customize for them.

If you have questions about marketing décor services or success stories to share, tell us about it in the comments below.

NEW: Exclusive Knowledge Center for LexJet.com Users

We know it’s not always convenient to jump on a call to troubleshoot a technical issue, that’s why we compiled more than 100 answers to common problems on our all new Knowledge Center.

If you’ve got an issue with a print or a printer, you can easily find a solution on the new Knowledge Center by reviewing the content under your equipment brand, including Canon, Epson, HP and more.

This exclusive content is available to registered online LexJet.com users. Don’t have an account? No sweat. It only takes a minute to register. Just head over to LexJet.com and click on Log In and you’ll get an option to register.

Once you’re logged in, find the Knowledge Center under the user menu drop down. Watch the video above to learn how it all works.

Of course, we’re here to answer any technical questions you may have, so give us a call at 800-453-9538.

Digital Décor Printing Goes Beyond Wallcoverings

A lot has been said over the past few years about the opportunities in digital décor printing … and most of them have been focused on wallcoverings. And while we love a good digitally printed wallcovering as much as the next guy, we wanted to take a moment to focus on other opportunities in decor printing … beyond wallcoverings.

Take a look at some of these inventive, imaginative projects our customers have done using a variety of ink technologies and media types. And the next time someone asks you to print a wall project, consider pitching them on some custom print jobs off the wall.

TABLES: Opportunities are almost limitless for both surface and object printing. Take, for instance, the tabletop creations by Jamie Birch, who used LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack for sports-themed customized tables. Want to keep them looking good? Our friends at Fredrix used Fredrix 575 Tempo Canvas top coated with Marabu coating and mounted to a puzzle board and routed into circles to create these branded coasters.

 

 

 

 

 

WINDOWS: Create customized decorative prints on either the window itself or shades to block the sun. Window shades can be created with a variety of products, such as LexJet Poly Select Medium, EnduraFab™ Frontlit Premier or HP Light Fabric. To add some privacy or a graphic element to the window itself, try LexJet Simple Grip Backlit, which can be seen from either side of the window and is enhanced by artificial or natural light.

 

 

 

 

 

LAMPS: A little punch of color can go a long way to enhance a room. Lamp shades have become a favorite among digital printers, using products like LexJet Sunset Textured Fine Art Paper 310g and finishing it with a UV coating for extra protection. Retailers like Lamps Plus give customers a variety of pattern and color combinations so they can create their own one-of-a-kind look.

 

 

 

 

 

PILLOWS: These are just two examples of how you can add some major customization to your throw pillows with a latex printer, courtesy of Fredrix, using Fredrix Natural Raw Canvas, and HP, featuring the versatile HP Light Fabric.

 

 

 

 

 

PRINTS: So, technically these prints go on the wall, but offer a decorative option if adding wall paper or a mural isn’t an option. We love all types of hanging wall art including acrylic-mounted prints, floating canvases, wrapped canvases, framed photos and ChromaLuxe panels. There’s something for everyone and every ink technology in our product mix!

 

 

Choosing the Right Fine Art Paper for Your Artwork

When it comes to choosing the right inkjet paper for digitally printed reproductions of your artwork, it ultimately comes down to personal preference. However, some papers naturally work better for certain art forms, and choosing the paper you print on can be as much of an art as it is a science. Here are some tips to pick the paper that will work best for you:

The first determining factor is the type of printer you’re using, since not all printers are compatible with all papers. The preferred print technology for most fine art printers is aqueous, which has the most compatible papers on the market, and newer models, like Epson P-Series and Canon PRO-Series printers, have 10- and 12-ink options for greater color gamuts that are truer to the original art.

Some printers are moving to eco-solvent technology, like Sacramento Giclee, which recently added a Epson SureColor S80600 to its operation. The solvent technology eliminates the need to coat the print, which is helpful for busy, large-volume shops.

Printer Challenge: Reproduce the 30-foot Painting, African Menagerie

Last fall, Christopher Glassman, general partner at Casual Graphics in Hays, Kan., got a call to reproduce an enormous painting by Brian Jarvi titled “African Menagerie.” The painting, which captures 210 species living in Africa now, was 17 years in the making. It’s been part of a traveling exhibit and Jarvi wanted a more manageable version for smaller venues, as well as prints for reproductions, books and other uses that might come up.

“Chris is the consummate professional,” Jarvi says. “We were very fortunate to have somebody right there who was so skilled. The reproduction is probably superior to anything we’ve had done prior, and with that said, the Menagerie was probably the greatest challenge, as well.”

Looking for Digital Décor Materials? Download This!

So you’re expanding your services to include more digital décor options for your customers, but you need guidance on the best materials to print to. We’ve got you covered, whether you’re printing with aqueous, latex, eco-solvent, UV-curable or dye-sublimation technology.

At LexJet, we’ve got more than 100 materials for you to choose from in a variety of finishes, including media and substrates for wall art, wallcovering, window treatments, fabrics, upholstery and accessories. With these options, you can decorate nearly all of the objects and surfaces in a room, office, retail space or commercial facility with digitally printed graphics and images.

With digital technology, you can make fully customized décor pieces that your customers will cherish. To discover LexJet’s line of digital décor materials, please download our Digital Décor Printing Line Card.

To discover more ways to incorporate digital décor printing into your operation, call a LexJet print specialist at 800-453-9538.