The iPadarod: The Race to Pay for a Large Format Printer | LexJet Blog

The iPadarod: The Race to Pay for a Large Format Printer

Reproducing fine art on canvas with an inkjet printerThe iPadders have been coming out of the woodwork since LexJet ran its various iPad promotions, the last one of which was this past March. Those who took advantage of the deal not only got the latest state-of-the-art large format printer for a very reasonable price to begin with, but an iPad to boot.

Beth Bennett didn’t even know about the free iPad when she ordered a Canon iPF8300 44-inch printer from LexJet this past March. Though she was going to order one regardless, her LexJet customer representative let her know it was part of the deal and Bennett got a nice bonus.

Six days after ordering it, the printer arrived on her doorstep. The next day it was up and running. By the end of that day it had already paid for itself. “The benefits of the printer were quite obvious right away,” she says. “The quality of the printing is perfect; it’s beautiful, very vibrant and colorful. There have been no glitches whatsoever. And the Sunset Select Matte Canvas we’ve been getting from LexJet is sharp, clean and crisp.”

Printing canvas for fine art reproductions
Ravenink, Anchorage, Alaska, reproduces the fine art of Jon Van Zyle, official artist of the Iditarod, on Sunset Select Matte Canvas with its new Canon iPF8300 printer from LexJet. Ravenink uses a high gloss coating with a brush on the stretched canvas for the final touch.

The printer was purchased primarily for Bennett’s new fine art printing company, Ravenink, to reproduce the work of local legendary artist and official artist of the Iditarod, Jon Van Zyle. It has since taken off without any advertising or marketing behind it. Bennett, however, sees unlimited growth potential, particularly given Ravenink’s initial success.

“We weren’t expecting to be so busy so quickly. In Anchorage, the number one thing we’ve noticed is that if an artist wants anything produced it’s very expensive. We wanted to offer small, custom orders, instead of making them order 500 of a print to get a price break,” explains Bennett. “If clients want to come in and fiddle with the colors, it doesn’t have to be an uptight environment… Just sit down with us, have a cup of coffee and play with the printer. Once we decide exactly what we want to do and which direction we’ll go with it, I think it will really take off.”

She adds that the entire process through LexJet, from ordering to shipment to installation, was a breeze, thanks in large part to her LexJet customer specialist, Yvette Rios. In the email that introduced Bennett to LexJet, she wrote:

Reproducing fine art with an inkjet printer and canvas“The iPad has arrived, and I just wanted to say thank you so much for all your time and great customer service. I work in the same type of industry and I am the technologies trainer/customer service for the entire state of Alaska. I know how important it is to get a thank you. It is the grumps that can put a big dent in our day, and the thank you’s at times seem few and far between, but mean so very much. You and your staff have been 120%+ positive, helpful and great to work with at all times. I have only experienced great things working with you and for that I Printing inkjet canvas for fine art reproductionswill always be a return customer. Plus, your product is awesome; we are thrilled to have such a great printer. We have grown leaps and bounds with our locally ‘made in Alaska’ product because of this printer. It was a big step for us, but it was the best decision we have made in the first year of our small business. Please make sure that you forward this on to your boss peoples. I would like them to know how happy we are with your company, and for them to hear it is because of the great people they employ. THANK YOU AGAIN, YOU ROCK! (and thanks for the iPad!)”

Thank you for sharing, Beth!

Regan has been involved in the sign and wide format digital printing industries for the past two decades as an editor, writer and pundit. With a degree in journalism from the University of Houston, Regan has reported on the full evolution of the inkjet printing industry since the first digital printers began appearing on the scene.

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