David Micelotta, owner of Through the Eyes of David, a fine art photography studio in Farmingville, N.Y., prints his work almost exclusively on canvas, Fredrix 777VWR Vivid Matte Canvas from LexJet, to be exact.
“At one time I sold framed pieces, but switched to canvas because my customers love canvas. I print them all on 1 1/2″ gallery wraps so the customer doesn’t have to worry about framing the piece and it gives the piece more dimension,” explains Micelotta. “I love the color reproduction and the gamut the Fredrix canvas produces.”
Micelotta travels the art show circuit in New York and neighboring states showcasing his unique take on a variety of subjects. Though he leans toward nature photography, eager art buyers also appreciate his landscapes, cityscapes and nautical photos on canvas.
The key to selling a great photo at art shows, says Micelotta, is the quality of the finished print. Therefore, Micelotta profiles his inkjet materials and calibrates the entire process, from capture to monitor to print.
“I get the same quality in gamut and detail in both papers and canvas due to the calibration between monitor and printer. After I print the canvas and let it dry, I coat it with a varnish and it tends to saturate the color 10-15 percent more than the fine art paper and gives it more gloss, which I like,” says Micelotta.
Micellota also creates more abstract pieces he calls Fracture Art, a technique he developed using five different graphics software programs.
“It starts with a photo that I bring into the five different programs and then apply formulas I’ve create in each. The outcome is the Fracture Art, and then I adjust those formulas from there to change the look slightly,” he says.