In a presentation entitled A Renaissance in Portrait Photography, Randy McNeilly will provide photographers with his keys to differentiation in the photography market at the Southwest PPA Regional Convention and the Virginia Professional Photographers Association annual convention.
The Southwest PPA Regional Convention will be held in Irving, Texas (near Dallas) Sept. 28 through Oct. 1, and the Virginia convention will likely be held in late January (the exact dates and venue have not been announced).
McNeilly is working on the content for his presentation and the dates and times have not been scheduled yet. Check back here at the LexJet Blog for updates on those events and McNeilly’s seminar dates and times.
An important facet of his presentation, says McNeilly, will be how printing differentiates and adds value to photography. As a 30-year veteran with 27 years of those 30 printing his own work McNeilly has honed his craft and solidified his approach to the market.
“The program is really about how to differentiate yourself in this market, and it’s built around being a print maker. For instance, we go out and take a light meter and color meter reading where a customer will be hanging the print and make a big production out of hand making a print,” says McNeilly. “We use the options we have available to us now with all the different inkjet print materials, and it’s about making print making part of the craft and the product. It really separates me from everyone else because no one else has those conversations.”
McNeilly has an Epson Stylus Pro 9900 and an Epson Stylus Pro 4880. The print quality and overall production capability of each are maximized with the ImagePrint RIP. McNeilly says he prefers LexJet’s Sunset Photo eSatin Paper for day-to-day print work and Sunset Select Matte Canvas for larger display prints. He sells the prints unfinished, allowing the opportunity for value-added options like coatings (Sunset Gloss Coating) and framing.
“Digital photography is the best thing that’s happened to photography but the worst thing to happen to professional photographers,” says McNeilly. “That’s why print making is such an important component to our business. It’s about providing a custom product to my clients.”
McNeilly has earned the equivalent of six Master of Photography degrees, a PPA Imaging Excellence Award, became an affiliate juror and is currently a jury chairman in training. In 2009 Randy became the 100th photographer in the world to receive the Fellowship from the American Society of Photographers.
For more information about McNeilly Photography, go to www.mcneillyphotography.com/, and stay tuned here for the latest information about McNeilly’s presentations at the Southwest PPA and Virginia conferences.