Weekly Update: Upcoming Shows for Graphics Providers and Photographers

Over the next few months there will be a trade show for just about any type of imaging work you do, whether you make signs, print or specify large format graphics, screen print, engrave or specialize in photography and photographic output. Moreover, all of the trade shows listed below offer continuing education and seminars on how to use your skills and capabilities to expand into other markets…

WPPI, Feb. 17-24, Las Vegas: Wedding & Portrait Photographers International (WPPI) will host its annual trade show and conference at the MGM Grand Hotel this year with more than 300 exhibitors and 75 speakers covering the full gamut of photography from capture to print and beyond. LexJet will live blog from the event with the latest news and items of interest from the show. Also, look for regular updates and show specials from LexJet reps Justin Craft and Michael Clementi at twitter.com/LexJet. Stay tuned here at blog.lexjet.com for more details on our Where’s Waldo (Craft/Clementi) and the special prizes and promotions available if you find them on the floor during the show as we get closer to WPPI.Special events graphics trade shows

FESPA Americas, Feb. 24-26, Orlando: FESPA, well known in Europe for its giant graphics trade shows, will come to America for the first time this year. Events at FESPA Americas include: Global Business Forum, Wide Format Print Shop Live!, Screen Masters Workshop, Digital Textile Conference, Wrap Cup Masters, Digital Debate at the Innovation Theater and more. Register online and you’ll get a free pass to the show.

The NBM Show, March 24-26, Austin, Texas: The NBM Show is an excellent venue to learn more about your graphics specialty and sample related markets, like screen printing and apparel decoration, engraving and vehicle graphics. The expanded education conference with more than 60 seminars begins Wednesday, March 23. The Austin show is the first NBM Show of the year, which will also travel to Indianapolis (June 9-11), Long Beach (Aug. 11-13) and Baltimore (Sept. 8-10).

ISA International Sign Exposition, April 28-30, Las Vegas: This annual giant expo produced by the International Sign Association may be a harbinger of the beginnings of an economic recovery as ISA reports that the number of exhibitors and pre-registered attendees is up sharply this year. The expo will feature 75 courses in business management, technical requirements and industry trends, as well as a number of special events, such as The American Wrap Star Contest (a Harley-Davidson Fat Boy will be given away in a sweepstakes drawing), a New Product Showcase and a Green Product Showcase.

WPPI Plans 2010 Road Show

WPPI (Wedding and Portrait Photographers International)  is taking the fun and excitement of its Las Vegas Conference on the road, with plans for its second annual Road Trip. Each full day of educational classes will cover topics of interest to photographers who want to achieve more success shooting weddings and portraits. Some of hottest digital-photography speakers in the business will present expert advice for lighting, posing, Photoshop and post-production, and business and marketing.

WPPI Announces Wedding Photography Contest

Wedding & Portrait Photographers International (WPPI), in association with American Photo and Destination Weddings and Honeymoons magazines, announces the “2010 Look of Love” wedding photography contest. From now until April 5, 2010, wedding photographers can enter their best wedding photos online at www.weddingphotographycontest.com.

You may enter as many photos as you want, at a cost of $25 per entry. Each photo is considered a single entry.

“Being a part of this very special wedding photography contest and promoting it to not only our WPPI members and convention and trade show attendees but wedding photographers across the United States is something we are happy to do,” said George Varanakis, WPPI’s Group Publisher and Executive Vice President.

Winners will be selected by a panel of distinguished professional wedding photographers and magazine editors and will be published in the July/August 2010 issues of American Photo and Destination Weddings & Honeymoons.

Ten winners will be chosen from the submissions, one winner per contest category . Contest categories include:

  • Getting Ready
  • Ceremony
  • Couples Portrait
  • Reception
  • Send-Off
  • Details
  • Best Use of Locale
  • Best Use of Local Color
  • Day After
  • Trash the Dress.

 Two grand prize winners will be selected from among the 10 winners of each category.

The Grand Prize includes a trip for two to The Cancun Palace Resort in Mexico, a Lensbaby Composer lens with Fisheye and Soft Focus optics, a Kubota Super Studio Pak from Kubota Image Tools, and a BODA V3 Lens Bag.

All winners will receive free registration to the  2011 WPPI Convention and Trade Show, one-year subscriptions to American Photo and Destination Weddings & Honeymoons, the Complete Collection of image enhancing software plug-ins from Nik Software, Jim Garner’s Educational DVD Vol. 1, Bambi Cantrell’s Educational DVDs and the Doug Gordon DVD Collection.

 Complete contest information can be found at www.weddingphotographycontest.com

Canon Will Show Three New Wide-Format Printers at WPPI

 At the WPPI Show March 8-10 in Las Vegas, Canon will unveil three new models of imagePROGRAF printers for the proofing, graphic arts, photography, and fine-art markets. The three models include: the 44-in. imagePROGRAF iPF8300 and the 24-in. imagePROGRAF iPF6350 and iPF6300.

Canon imagePROGRAF ipF6300
 

New Inkset: Each new printer features Canon’s all new, 12-color LUCIA EX pigment inkset, which increases the achievable color gamut by approximately 20% from the previous imagePROGRAF iPF x100 series. This increase in gamut will enable users of the new printers to reproduce more than 90% of  PANTONE® colors.

 With LUCIA EX ink, photographers will be able to reproduce the finest details in the shadow areas of images and produce more expressive and crisp blacks and ever smoother color gradations than before.

 An innovative polymer structure in the inks results in greater scratch resistance and protection from color fading. It also reduces bronzing and metamerism.

Durable Prints: Wilhelm Imaging Research (WIR), the world’s leading independent image permanence testing laboratory, has been evaluating the new Canon LUCIA EX expanded-gamut, 12-color pigment inks. 

Henry Wilhelm, president of WIR commented, “A review of preliminary data from the still ongoing tests indicates that prints made with LUCIA EX pigment inks and select photo and fine art papers will achieve WIR Display Permanence Ratings in excess of 75 years for color images and well beyond 200 years for black-and-white images.  In addition, LUCIA EX pigment inks exhibit excellent short-term color drift (“dry-down”) behavior, which is critically important for color-managed workflows and in proofing applications.  The new LUCIA EX inks also achieved WIR’s highest rating for resistance to damage from atmospheric ozone, a particular concern in urban environments in situations where prints might be displayed unframed and exposed to ambient indoor air.”

New Media Configuration Tool: Because so many photographers have different preferences in inkjet media and may want to use non-traditional substrates to further improve the versatility of their printers, Canon has developed a new Media Configuration Tool. It allows customers to not only utilize Canon media, but also gives users of LexJet materials and other third-party media the ability to add and make adjustments to paper settings and enhance the precision and quality of the output.

Workflow: To expand print options and improve proofing capabilities, the iPF8300, iPF6350 and iPF6300 come bundled with a new Print Plug-In for Photoshop®, Digital Photo Professional and support for Adobe Color Management Module, enabling features such as Black Point Compensation.  Through the Photoshop Plug-In, each new model allows 16-bit RGB images edited in Photoshop to be sent directly to the imagePROGRAF printers, preserving smooth and high gradation.

 Brian Hampton, an award-winning nature photographer, had the opportunity to print with a Canon imagePROGRAF for the first time. He states, “The quality of the print is amazing.  I was particularly impressed by the iPF8300’s ability to reproduce shadow details in a way that exceeds anything I’ve seen previously on the market. It’s quite a step above the competition.”

Hampton also noted the built-in workflow solutions and commented, “The ability to export out of Photoshop via the plug-in is outstanding. Many of its capabilities perform as well as an RIP program without the additional cost

 Built-In Hard Drive for High-Volume Jobs and Reprints: To support high-volume printing and streamline workflows, the Canon iPF8300 and iPF6350 come equipped with an 80 GB high-capacity hard disk drive (HDD) that allows for faster spooling of large files as well as the ability to reprint jobs directly from the printer. To ensure the highest level of productivity and reduce overall print time, all new models are also equipped with a standard gigabit Ethernet network interface and an automatic dual-blade cutter.

Precision Technology: To fully capitalize on the dynamic color range of the new LUCIA EX ink set, each new imagePROGRAF model employs two advanced one-inch print heads, each featuring 2,560 nozzles per color and outputting a super fine four picoliter (pl) droplet at a full 2400×1200 dots-per-inch resolution (dpi) to reproduce details with extraordinary accuracy and clarity. 

Paired with enhanced plug-ins and new High Precision Printing Modes, these new imagePROGRAF models are designed to provide an extremely high level of quality in photographic and proofing prints.

The new imagePROGRAF iPF8300, iPF6350 and iPF6300 are compliant with U.S. ENERGY STAR energy-saving standards and RoHS compliance standards

The imagePROGRAF iPF8300/6350/6300 will start shipping in March for a manufacturers’ suggested retail price of $5,995, $3,995 and $3,695, respectively.

If you won’t be able to attend WPPI and see these exciting new printers yourself, we’ll be providing more details about some of the best  features of the new printers in future posts on Studio LexJet and in LexJet In Focus newsletter.

 

Learn to Integrate Video into Your Photography Business at WPPI

Whether you shoot weddings, portraits, sports, products, or landscapes, it’s becoming clear that the new, hybrid VDSLR cameras are going to profoundly affect what clients will expect when they hire a professional photographer. (Why hire two separate professionals to shoot stills and video, when one qualified professional can deliver both?)

 You can learn more about how to integrate HD video into your business during two platform classes at WPPI 2010, which runs from March 4 to 11 at the MGM Grand in Las Vegas, NV.

On Tuesday, March 9, LexJet is co-sponsoring a two-hour Platform Class entitled Digital Cinema. During this class, celebrity wedding and portrait photographers Charles and Jennifer Maring will explain why hybrid cameras that capture both photographic stills and HD video offer limitless potential for creative expression. The Marings will explain how to expand your horizons by creating products for delivery in print, books, the big screen, the Web, and mobile.  They will share insights into how new technologies are raising the bar, redefining what it means to be a visual artist, and creating opportunities that can affect your studio’s public relations and bottom line.

On Monday, March 8, Canon Explorer of Light Bruce Dorn will talk about The Moving Portrait: HD Video for Still Photographers. Dorn will talk about how portrait photographers can capture both still photographs and HD video in a single session, all while using a familiar camera system. He will share tips, tools, and techniques, for exploring this emerging trend and explain why still shooters shouldn’t be intimidated by this unfamiliar workflow. Dorn is a member of the Directors Guild of America and brings 25 years of Hollywood experience to the table.

These are just two of the more than 50 platform classes available to photographers who register for the full conference.

Business Institute: If you’re just starting out in the photography business, or need to get re-energized, consider attending the Business Institute. The program kicks off Friday evening, March 5 with an inspiring session by Sandy Puc and Mitche Graf on “Life Without Boundaries: The Rebirth of Passion.” The Institute runs from 8:00 am to 7 pm on Saturday, March 6, with four presentations by successful photographers and a panel discussion and Q&A session with all of the speakers. The four sessions on Saturday include:

  • Bankable Branding by Jennifer Gilman
  • The New Renaissance: Connect, Revise and Grow on the Web by Matt Hill
  • How to Master the Art of Selling Portrait and Wedding Photography by Michael Warshall
  • The 7 Habits of Highly Effective Photographers by Michael Costa

The Business Institute is offered for a standalone price of $99 or can be purchased as an add-on to a full convention registration.

“For professional photographers looking to thrive in today’s competitive business environment, WPPI is the place for them to learn all they can to succeed,” said George Varanakis, WPPI’s Group Publisher and Executive Vice President. “Photographers who attend WPPI’s educational sessions and programs are sure to leave with an adrenaline rush that will help them put all the good ideas they learn at WPPI to use immediately in their own businesses.”

The trade show held in conjunction with WPPI will be open March 8, 9, and 10 and will feature hundreds of exhibitors and new products.

WPPI (Wedding & Portrait Photographers International) is an organization that serves the educational and business needs of wedding and portrait photographers. For full details about the WPPI Conference and Show visit: www.wppionline.com

Why a Rising Young Photography Star Prints Her Own Work

By Eileen Fritsch

Catherine Hall
Catherine Hall

For the May/June issue of LexJet’s Great Output magazine, I interviewed Catherine Hall, the extremely talented and personable young photographer who operates Catherine Hall Studios in New York and the San Francisco Bay area. I wanted to find out more about some of the ideas she discussed during her outstanding presentation on Modern-Day Marketing Methods at the 2009 WPPI Conference.

The conference classroom in which Catherine Hall spoke was packed with photographers under the age of 30 who were just starting out. Many of them had never attended a national photography conference before. But there’s a strong possibility that many of the photographers in the room had already seen some of Hall’s images in photo-industry publications such as Rangefinder, PDN, American Photo, and Camera Arts or in the Epson booth at the WPPI Show. Many of the aspiring young photographers seemed eager to learn how someone close to their own age had already achieved such an extraordinary level of success and national recognition.

After gathering the details I needed for the marketing article, I told Catherine that I was happy to see that she actively promoted the importance of in-studio printing during her WPPI presentation. It is the same message that the enthusiastic digital-photography team at LexJet has been promoting ever since Epson introduced their first generation of Stylus Pro printers with UltraChrome pigment inks.

Catherine said she agreed with my perception that newcomers to the wedding and portrait photography business are being encouraged to let labs do all of their printing work for them so they can concentrate on shooting more images. While this advice might make sense in some scenarios, photographers who open their own studios and aspire to sell to more upscale clients probably need to know how to print more of their images themselves. She said that being able to control your vision from capture to final product can help set apart from the pack in a very competitive business.

Catherine Hall is proud to have her images featured in the Epson booth at a photo-industry trade show
Catherine Hall is proud to have her images featured in the Epson booth at a photo-industry trade show

Hall believes that knowing how to print is crucial to being able to present clients with her best work. She uses the Epson Stylus Pro 3800 in her studio for all prints bigger than 5 x 7. She especially likes using Epson Exhibition Fiber Paper so she can craft wedding prints that her clients immediately recognize as something distinctive.

Although Catherine agrees studios will always need to outsource some functions, printing shouldn’t automatically be one of them. “Sometimes when you get something back from the lab, you see things you wish you had done a little differently,” she told me. “And sometimes, when you print an 11 x 14, you’ll notice things you didn’t see on monitor. Having a printer in your studio lets you fix these things immediately.”

Hall was quick to point out that she would much rather do work that she is consistently proud of rather than simply shooting bunches of lesser-quality images.  She says printing images herself gives her ultimate control over how her artistic vision will be rendered: “There is no way to compare something I print for myself to what I get when I allow someone else to print my work.”

If you’re interested in learning more about how to print high-quality images that will dazzle your customers, call one of the helpful account specialists or technical support people on LexJet’s digital-photography team. If you call during regular business hours, you will always reach a live person who can answer questions about inkjet photo printing, whether you use an Epson, Canon, or HP printer.

If you weren’t able to see Catherine Hall’s outstanding presentation at WPPI, you can read many of the tips she presented in her Self-Promotion Resource Guide for photography professionals. It includes practical information on entering print competitions; publishing a blog; e-mail marketing; writing and submitting press releases; writing you bio; and social networking. The guide also includes a list of all of the major photography competitions and advice for contacting all of the editors at the top bridal magazines. To order the guide, e-mail: guide@catherinehall.net

Click here to read the Great Output article that summarizes Catherine’s excellent advice for aspiring professional photographers who want to jump-start their careers. This two-page article  is a part of a larger story that examines how professional photographers are refining their marketing strategies to reach new generations of customers.