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Get the Most Out of Your Aqueous Printer
Posted on by Jennifer Corn Posted in Technology & Products
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Get the Most Out of Your Aqueous Printer

Are you using your aqueous printer to its full potential? From canvas prints to temporary outdoor graphics, your aqueous printer is the utility player every profitable printshop needs. We’ve put together some applications and media suggestions to help you get the most out of your printer:

Décor: If you are considering décor applications, you may have thought an aqueous printer limited your capabilities, but, in fact, you can print plenty of décor applications, including wall art and wall murals. LexJet Sunset Select Matte Canvas is a customer favorite for photo prints or fine art reproductions. It can also be easily stretched for canvas wraps, like the GOframe system. If you are looking for wall murals, decals or window graphics, try LexJet Print-N-Stick Fabric, an easy-to-use and apply option that’s forgivable and repositionable during installation. Check out our Digital Décor Printing Line Card for more aqueous options, as well as many others.

Soft Signage: One of the fastest-growing trends in the market is the transition to soft signage using fabric rather than rigid vinyl or polyester films for POP displays, banners, framed graphics and even trade show booths. The advantage to fabrics like LexJet Water-Resistant Satin Cloth or LexJet FlexTex 170g is that they are easier and lighter to ship, image nicely and can be used for indoor or temporary outdoor applications. With soft signage textiles, you’ll need some easy finishing techniques — watch this video for quick tips on using a hot knife for perfectly finished edges.

Outdoor Banners: When it comes to outdoor advertising and event signage, LexJet TOUGHcoatTM Water-Resistant Polypropylene and  TOUGHcoatTM ThriftyBanner are two of the most popular products. Both products are easy to handle, offer scratch- and water-resistance, and a bright white point which means vibrant prints, even in outdoor weather. Need more outdoor aqueous options? Check out this blog for more ideas and applications that will look great and stand up to the elements.

Still unsure how you can use your aqueous printer to expand your market offering? Call one of our specialists at 800-453-9538 or visit us at LexJet.com.

Posted on by Regan Dickinson Posted in Promotions & Rebates
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Great Deals on HP Latex Printers this Month

Thinking about tapping into the benefits of latex inkjet printing? HP is making it easier this month with some great deals, now available at LexJet, on the HP Designjet L26500 61-inch latex printer and the HP Designjet L28500 104-inch latex printer through Feb. 28.

Latex inkjet printer rebates and trade-insTrade in your large-format aqueous or solvent printer/printer-cutter (54″ or wider) and get $10,000 cash back, or trade in a 42″-53″ aqueous or 30″-53″ solvent printer/printer-cutter wider and get $6,000 cash back when you purchase an HP Designjet L28500 104-inch latex printer.

HP is also offering a $2,500 instant rebate on the HP Designjet L26500 61-inch latex printer. Plus, with the HP StartRight Program, receive up to $300 in free HP large-format media with the purchase of select HP Designjet printers. Go to www.hp.com/go/HPStartRightPromo for more information.

To find out more about the printers and HP’s current promotions, as well as fantastic bundle deals from LexJet, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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A Pot of Point of Sale Gold

Point of sale window display

What’s the point of point-of-sale advertising? As the term “point-of-sale” implies, it’s to drive more sales. In the beer market, there are a number of ways to do that, whether it’s focusing on pricing, special promotions or branding.

For Tennyson Lacasio, print shop manager for Colonial Wholesale Beverage in North Dartmouth, Mass., it’s all about driving sales with displays that make potential customers stop, look, think and buy.

The project pictured here for Landry’s Liquors did exactly that as part of last year’s St. Patrick’s Day promotion for beers brewed by Diageo: Guinness Draught, Guinness Extra Stout and Smithwick’s Ale.

“Those three front windows face the main road, so you can’t help but notice the display. There were people stopping by just to look at the sign, which brought Landry’s more business for those brands,” says Lacasio. “They kept the display up through July 4 because it was getting so much attention and the owner said the sales of those brands went up. It was definitely an impact display and high-quality advertising for the store itself.”

The display was created in three panels for each of the front windows, printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, applied to Coroplast and laminated with LexJet 3 Mil Matte UV Standard Low Melt laminate.

“We didn’t have to wrap the laminate around the edges of the Coroplast since the panels are placed inside the window and there’s no danger of moisture getting in between the laminate and the print. The matte is popular because it cuts down on the glare so you don’t lose the image from different perspectives,” explains Lacasio.

Lacasio adds that this is one of the most intricate designs he’s created, especially when it came to finding and working with all the different varieties of leprechauns from which to choose.

“I found that there were two basic types of leprechauns: cartoon and scary. We obviously went with the cartoon style. From there, I had to find those that matched from a compositional style and then properly crop and size them so they fit with the overall design,” explains Lacasio.

Posted on by Regan Dickinson Posted in Promotions & Rebates
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Happy New Year! Instant Rebates from Canon

Canon inkjet printer rebatesCanon recently announced its printer rebates for the first quarter of 2013, which are available through LexJet. Canon’s instant rebates include…

For more information about these instant rebates, special bundle offers from LexJet, and to find out more about Canon’s latest generation of printers, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Promotions & Rebates
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New Year’s Inkjet Printer Rebates from Epson

Low solvent inkjet printerTo help ring in the New Year, Epson just announced its latest round of mail-in and instant rebates available through LexJet. The mail-in rebates listed below are good through Jan. 31 and the instant rebates are good through Feb. 28…

Mail-In Rebates
$100 for the Stylus Pro 4900 w/ UltraChrome HDR Ink
$250 for the Stylus Pro 3880 w/ UltraChome K3 Ink, Stylus Pro 3880 Signature Worthy Edition and Stylus Pro 3880 Designer Edition
$300 for the Stylus Pro 4900 Designer Edition

Instant Rebates
$500 for the Stylus Pro 7890 w/ UltraChrome K3 Ink
$750 for the Stylus Pro 7900 w/ UltraChrome HDR Ink, Stylus Pro 9890 w/ UltraChrome K3 Ink,  and Stylus Pro 9890 Designer Edition printers
$1,000 for the Stylus Pro 9900 w/ UltraChrome HDR Ink and the SureColor S30670 low-solvent 64″ printer
$2,000 for the Stylus Pro 11880 w/ UltraChrome K3 Ink

For more information about these rebates and to find out about bundle deals from LexJet, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Printing for a Cure

Printing for charity with window graphicsWhen Rick Hillbrand’s neighbors set up a non-profit to find a cure for Fanconi anemia (FA), the owners of Cottrell Printing in Centennial, Colo., pitched in with pro bono printing, which the company has been doing since the Kendall and Taylor Atkinson Foundation (KATA) was created about seven years ago.

The Atkinson’s lost two children, Kendall and Taylor, to the rare bone marrow disease and have dedicated much of their lives to eradicating it and helping others who have been diagnosed with FA.

“They’ve raised over $1 million and the money goes directly to research. The money they’ve raised has also benefitted cancer research since there are similarities in the treatments,” explains Hillbrand, one of Cottrell’s owners. “It’s not just cash donations that help worthy non-profits like KATA; print shops like ours can really help defray their advertising costs and get the word out.”

Cottrell Printing’s latest project for KATA was at a local McDonald’s, which is donating proceeds from its food sales on Dec. 15 to KATA. Cottrell Printing created two window graphics for either side of the McDonald’s, and printed about 20,000 flyers, to encourage the neighborhood to participate in the drive on Dec. 15.

Cottrell Printing used LexJet Simple Perforated Window Vinyl (60/40), which was printed with the company’s HP Designjet L25500 and then applied to the outside of the windows. “The printing went well and the installation was easy with two people. There were no complications at all, particularly since they were installed at street level,” says Hillbrand.

They also added a QR code to each print: “We’re using QR codes on our prints more often now; it’s a good way to get people to go to a site and find out more about it. A lot of people will scan it just because it’s there if they have that app on their phone. They don’t have to remember a website; it’s just snap and go,” adds Hillbrand.

For more information about KATA and how you can help, go to www.katafoundation.org.