Have You Joined the Digital Wallcovering Movement Yet?

According to market reports, digitally printable wallcovering is on the rise — in a massive way! Why? Because we’re able to offer high-performing wallcovering material to answer the call for more personalization and customization that we’re seeing in nearly every print application in the wide-format sector.

Source: Vescom Wallcovering

We also learned that residential use of digitally printed wallcovering makes up about 75% of the demand, so when you’re printing a canvas for your customer, why not pitch a wallcovering, too, for a full room application, wall mural or accent wall? Click on the infographic to see just how much of an impact digital wallcovering is making today.

When it comes to high-end finishes and consistent printability, we turn to the experts at Vescom, the world’s largest wallcovering manufacturing company. Here are five reasons why:

  1. Unique Textures – Vescom offers a number of finishes to add to the customized offering you present to your customers. Textures like award-winning Metallic Sand, Pearl Linen with its satin sheen, rich and unique Leather and super-soft Felt will enhance any room design, from casually modern to traditionally formal.
  2. Standard Top Coating – A common problem, plasticizer migration, is caused by chemical reactions in the vinyl that print inconsistencies and color changes. The competition has only one coating on their media, making it more susceptible to these occurrences. Vescom features a second coating standard on the entire portfolio.
  3. Pre-shrinking – Most wallcoverings are stretched before being applied to the backing to maximize product yields, this causes an unstable product that can curl or shrink causing printhead strikes or inconsistent panel lengths. Vescom pre-shrinks its material before attaching it to the backing creating a stable product with no curling.
  4. Sustainable – Vinyl wallcovering emits VOC over the course of its lifetime. Vescom wallcovering is a phthalate-free substrate and meets EPA requirements for low-VOC emitting products and is Class A fire-resistant.
  5. Made in the USA – Domestic manufacturing has a huge impact on communities and the economy. Vescom operates around the world and has manufacturing facilities in Europe and in the USA!

To find out more, call a LexJet wallcovering specialist at 800-453-9538.

A Cutting-Edge Update for Visit Sarasota County’s Visitors Center

The space dedicated for Visit Sarasota County’s visitor center started as a pretty blank slate — crisp white walls with high ceilings and lots of potential. The Visit Sarasota team asked LexJet to add some creativity with the possibilities of print. And we took it from floor to ceiling … and beyond.

Since we knew that desktop and bookshelves would be covered with colorful brochures and maps, we opted for a subtle watercolor print for the wallcovering. We chose Vescom Polster wallcovering with a slightly textured surface that provides the natural look and feel of stucco. And because this Type II PVC vinyl wallcovering is Class A fire rated and meets EPA requirements for low-VOC emitting products, we knew it would be a safe option for the busy visitors center.

Panels printed on EnduraFab Frontlit Premier

A large curved wall was just begging for a show-stopping graphic. Using EnduraFab Frontlit Premier latex-printable textile, we printed five hanging panels that created the quintessential Sarasota sunset family portrait.

Our most exciting print project paired canvas wraps with augmented reality. We printed a half dozen canvas wraps with images that photographers captured around the Sarasota area. Using our proprietary augmented reality app for smartphones or tablets, a video would play when the device was held in front of the canvas wraps.

The canvas wraps included images of beach scenes, paddle boarding, shopping and more areas of interest for visitors. We chose Fredrix 777VWR Vivid Matte Canvas with a smooth texture that delivers highly detailed photo reproductions.

Watch the video above to see how it all came together for the Visit Sarasota County group and their open house, which celebrated the new space.

Customization in Wide-Format Printing: It’s Getting Personal(ized)

One of the earliest benefits of digital inkjet printing was the ability to create one-off, customized prints. Over the past two decades, that’s been a major selling point for printers offering banners, POP signage and trade show graphics, and it shows no signs of slowing down.

In fact, the digital print industry is branching out into many more market segments, thanks to improved print technology as well as new, innovative media and substrates, such as the personalized wallcovering printed with quotes, pictured above.

These new ideas and products, of course, are in response to increasing demands from graphic designers, brand owners, interior designers and consumers themselves who have seen customization in action with everything from canvas printed on demand to the mass-customization project: Share a Coke. Digital print technology allows print service providers to deliver smaller runs faster and with higher-quality results.

In the décor market, “there are more companies developing brands, which is increasing the competition and simultaneously creating a need for customization,” Rachel Nunziata writes in Big Picture magazine. “Product companies and manufacturers are also adopting in-house digital print – or outsourcing to print providers. This allows for product modifications of color or scale and smaller curated collections.”

This has been embraced in the label and packaging arena, as well, with digital printing giving smaller brands the chance to stand out. “The ability to customize packaging allows independent brands entree into the big leagues,” says Ralph Giammarco, VP of S-One Labels & Packaging in BXP magazine. “They can use personalization, tactile substrates and metallic finishes, do promotions around sporting events or holidays and enjoy super-fast turnaround.”

Check out some of the newest products now available that can help you delve further into customized wide-format printing:

Wrapping paper: Have your customers asked you to print photos for an upcoming wedding or birthday? Imagine using those pictures to customize wrapping paper, allowing them to personalize the gift-giving experience. If you have a latex printer or DesignJet production printer (Z6200 or newer), you could increase profitability by adding HP Satin Wrapping Paper to your product offering and help your customers make a splash at their next gift.

Wallcovering: For years, homeowners have spent countless hours in the wallpaper and paint departments at home improvement stores. With the ability to create custom wall coverings for your clients, you will help save them time and money as well as give them a way to design unique and personal bedrooms, boardrooms or commercial spaces. If you have either a latex or solvent printer, you can create custom wall murals with an array of options: the various textures of Vescom, HP PVC-free Wall Paper, which is certified for use in schools and hospitals when printed with the HP latex printers, and finally, the subtle textured options of Avery Dennison MPI 2600 Wall Film.

Art and décor: While printing images on photo papers is what initially put digital printing on the map, it’s time PSPs help customers understand all the options available for personalized art and décor. Canvas prints help your clients turn a great photo into a beautiful work of art. There are a variety of canvas products available for all printer technologies, including LexJet Sunset Select Matte Canvas for aqueous or LexJet Sunset by Fredrix Satin Canvas SUV for latex and solvent. If you have a dye-sub printer, ChromaLuxe Aluminum Photo Panels create stunning wall décor that will surely be a great conversation starter for homeowners and business owners, alike.

These are only a handful of options that are available to you to help you expand your product offering and keep your customers happy and always coming back to see what new and exciting things you can print for them.

If you have questions about any of these products or would like additional ideas on customization opportunities, visit LexJet.com or contact one of our sales specialists at 800-453-9538.

Our All-time Top Wallcovering Prep, Print & Installation Tips

Any time you’re covering a wall floor-to-ceiling it’s a big job. But with some insider tips and the right products for the job, you can break it down into a manageable task. Here are some of our all-time, most helpful tricks and tips for seamless, professional wallcovering printing and installation:

Do Your Pre-Work: Before you can even think about hitting “go” on your printer, be sure you’ve got your site under control. These means doing a site visit ahead of time, testing the wall surface and taking photos and wall measurements (here’s a handy app, Photo Measures, that makes that job easier). Once that’s under control, you can begin creating tiles that you’ll print. Check out the video on this blog for more pre-printing tips and how to set up your tile files.

Know When to Go Short-Term: This isn’t your grandma’s wall paper, and chances are your clients won’t be planning to leave it on the wall for the next 30 years. There are so many options on the market today for short- to long-term wall murals for a multitude of applications. For a low-cost, temporary solution that can be cleanly removed, there’s no better option than LexJet Print-N-Stick Fabric. It’s available for aqueous– and solvent-compatible technologies. Check out this video to learn how we covered a 26-foot wall for less than $2 per square foot.

Understand the Big Picture: If you’re using photography for a customized wallcovering, the photo itself needs to be technically correct to work when it’s printed in a larger-than-life size. We got all the insider tips on photographing for wide-format printing from pro photographer, Billy Elkins. Check out this airport wall mural installation project that he created images for … and all the background on how he made it come out just right.

HP PVC-free Wall PaperMeet Your Client’s Environmental Needs: If you’ve been asked to cover a wall in a sensitive environment like a school or a healthcare facility, the best option for the job is Type II compliant HP PVC-free Durable Wall Paper in Smooth or Suede. This line of wallcovering is engineered to be used with HP latex inks and don’t require top coats to maintain Type II compliance. Unlike some solvent options, this latex-compatible option doesn’t put off odors or fumes that must be degassed before installation. It also meets FSC- and UL GREENGUARD GOLD standards, so it helps designers achieve LEED certification. And because it’s pre-pasted with adhesive, it goes up easily with little more than a water bottle and a sponge. Check out this video to learn how.

Create a Beautiful Finish: Just because it’s made from a digital print and maybe it won’t be installed for decades doesn’t mean it can’t be beautiful. Our line of customizable wallcoverings, LexJet Premium WallPro™ comes in a variety of elegant finishes to create one-of-a-kind, eye-catching walls. The Premium WallPro line includes a variety of finishes, such as smooth, gold or silver metallic, mylar and linen textures that work beautifully in any residential or commercial space with contemporary or traditional décor.

If you’re looking for more tips on creating unique wallcoverings for your customers, give one of our LexJet pros a call at 800-453-9538.

Dec. 1-31: Save 20% on Your First Vescom Wallcovering Order

For your discerning customers who want high-end, luxurious wallcovering finishes for corporate, healthcare, residential and retail spaces, we’re offering 20% off your first order of any Vescom digital wallcovering finishes throughout the month of December.

Starting Friday, use coupon code VESC20 at checkout, and we’ll take 20% off your first order of Vescom finishes like the soft, lightly textured Vescom Felt, the fine linen emboss of Vescom Tabby, or the SGIA award-winning luster and shine of Vescom Metallic Sand. Visit LexJet.com/Vescom to discover all nine finishes available at LexJet.

All Vescom textures are certified for HP Latex Inks and are considered the “cleanest” vinyl wallcoverings that meet EPA requirements for low-VOC emitting products and are Commercial Grade, Class A Fire Rating, non-phthalate and non-formaldehyde and heavy metal- and antimony-free.

To ensure your get predictable results project after project, Vescom wallcovering is finished with a special top coat that delivers exceptional consistency and a longer shelf life than other PVC wallcoverings on the market. The media is receptive to liquid coating for extra protection, and we recommend Marabu ClearShield Wall Armor.

“Having a product that’s very consistent is a big key for me,” says Mike Speeney of Limitless Walls in King, N.C., who uses Vescom Matte for many customer projects. “The durability is really important so you don’t have ripping or tearing … We try to make sure everything is perfect going out the doors, so when the customer gets it, they go, ‘Wow this is awesome.'”

To learn more about Vescom wallcovering, call a LexJet print specialist at 800-453-9538.

Give Custom Walls Personality with the Right Wallcovering Product

Gone are the days of choosing from a few wallpaper options that may ­– or may not – match your style and personality. Creating custom artwork for your home or office is one of the new trends for wall décor. From kids’ rooms to board rooms, we’ve rounded up a variety of solutions that are tailor-made for you.

Check out some of the ways our customers added personality and life to their wall mural projects:

Wall Murals That Go with the Flo: If you are doing a project that will be displayed for a few months or several years, LexJet Simple Flo Wrap Vinyl, with its air-egress liner and repositionable adhesive, makes installation a breeze. When John Toth from Triad Creative Group was tasked with bringing the past to the present, he opted for Simple Flo – laminated with LexJet Simple Flo Wrap Gloss UV Laminate (2.4 Mil). For this project, some of the murals were displayed on different substrates, including primed MDF and Sintra, while others were applied directly to the display walls. Toth knew that the applications would be bubble-free due to the air-egress liner and that the repositionable adhesive would allow him to fix any misaligned panels during installation. The wide color gamut of the Simple Flo contributed to the authenticity of the project by bringing out subtle nuances in the historical images.