Printing Industry Forecast: Top Trends in 2023

At LexJet, we’re always ahead of the game, anticipating the latest trends and technologies in the ever-evolving digital printing industry. This year, our experienced team has spotted some exciting changes on the horizon and distilled them into five must-watch trends for 2023. Handpicked by Timothy Mitchell, Senior Product Development Director at S-One, these trends will take your business to new heights. Get ready to navigate the market with confidence and exceed customer demand like never before.

Wall Covering

Commercial wall covering is a hot trend that will be around for quite some time. Transforming an environment’s ambiance with wall covering allows for unique creativity and vision.  A simple wall that gets overlooked daily can become a marketing opportunity with the right head-turning graphic that commands attention. According to Mitchell, “Single panel 3.2-meter wall covering like JM Covertex will change the industry completely for commercial applications. It’s faster, cleaner, and smarter than printing panels.” With the constant advancements and ease of use, you don’t have to be a pro to install wall covering, making it an easy choice that achieves maximum results.

Direct to Film

DTF (Direct to Film) is shaking up the apparel and transfer world. With this transfer type, digital inks and a powder adhesive coating are used to print a design, which will then require the design to cure before transferring it onto a garment with a heat press. “DTF will grow and continue to disrupt the apparel markets. DTG will shrink (no pun intended) as DTF keeps expanding. Ease of use and low cost of entry are just too attractive.” With DTF, you can retain the finest details without any lines with a full array of colors for more vibrant designs.

Trade Shows

With trade shows back in full swing, there’s a greater demand for unique display signage that can grab a crowd’s attention. Timothy predicts that large-format textile printing with dye sublimation will continue to grow. “All big industry shows rely on big displays and big displays are most often done with SEG fabric and dye sublimation.” Your printing business can take advantage of this opportunity by offering the special signage companies need for trade shows. Timothy also feels that “Direct print with inline fixation is now for real, and it works, and it’s easy. This is the best way to print direct, especially with sublimation paper being in short supply or going up in cost.”

Window Film

When it comes to the world of digital window graphics, the benefits are abundant and go far beyond simply adding ambiance and style to a space. Today’s state-of-the-art window film technology offers many advantages, from enhancing privacy to providing UV protection and adding valuable real estate for expanding your customer’s brand. And, with the window market projected to continue its upward trajectory, optically clear films like LINTEC are poised to lead the charge, offering versatile, scratch-resistant, and cost-effective window film solutions. Best of all, with a little bit of planning and preparation, anyone can successfully install these window films and start reaping their numerous benefits.

UV Technology

UV technology is expanding quickly and taking a prominent seat in the printing market. Understanding the various printer technology and inks used can save you a lot of headaches and money down the road. UV prints directly onto your chosen substrate, so there are limitless possibilities for customized products you can offer your customers and tap into an uncrowded market that can bring you great business profit. Like anything else worth the investment, a little research and planning can open the door to new opportunities to stay ahead of the competition that only this type of technology can offer.

Where do you want to take your business in 2023? To learn more about new and exciting trends and how to take your business to the next level, please get in touch with a LexJet Customer Specialist at 800-453-9538 or visit