LexJet’s New Sales & Application Guides Help Imaging Professionals Sell More

Sales and application guides for wide format inkjet printing and imagingPrint shops and other imaging professionals looking for an effective sales tool that shows, tells and sells their wide-format printing output now have LexJet’s Large Format Graphics Sales & Application Guides to help seal the deal on the spot with their customers.

The new Sales & Application Guides are hard-bound, three-ring binder media product books. One guide details more than 50 aqueous inkjet media compatible with the latest printers from Canon, Epson and HP. The other guide includes more than 50 inkjet media compatible with solvent, low-solvent, UV-curable and latex printers. Both guides include about a dozen media-laminate combinations as well.

“The Sales & Application Guides serve a dual purpose. Most importantly, they allow print shop salespeople to show their customers the actual inkjet materials and all the creative options at their disposal for any application they can imagine, including those they didn’t realize were even possible,” says Rick Nerenhausen, LexJet’s director of sales. “It’s also a great educational tool for everyone in the print shop, from sales and purchasing to production.”

The Sales & Applications Guides include sheets of banner materials, display films, vinyl media, fine art and photo papers, wall coverings, complete trade show and point of purchase solutions, and various laminates.

Each product includes a brief description, as well as features, applications and technical details. One half of the media is printed and the other is blank so customers can see how colors reproduce on each material and the texture, surface properties and base color of the material before it’s printed.

Supplies are limited, so to purchase a LexJet Sales & Application Guide (Aqueous and SUV), contact a LexJet account specialist at 800-453-9538. Like all LexJet products, the Large Format Graphics Sales & Application Guides come with a 30-Day Money Back Guarantee, $9.99 flat rate shipping anywhere in the U.S. and Canada and fast delivery from one of LexJet’s 15 nationwide distribution centers.

Wall Murals and Decals Made Simple with Simple WallCal

Printing custom wall murals and decalsFollowing the recent introduction of Simple Perforated Window Vinyl (70/30), LexJet announces the latest addition to its Simple line of imaging materials for solvent, low-solvent, latex and UV-curable printers: LexJet Simple WallCal (6 Mil).

With Simple WallCal in your media arsenal you can enhance any home, retail or commercial environment with one-of-a-kind custom wall murals and cut-out decals without the added expense of professional installers. Simple WallCal is very easy to install, thanks to the innovative microsphere adhesive that allows the material to be repositioned frequently during installation.

Simple WallCal is removable for up to one year after installation, making it the ideal choice for wall murals and graphics that will be replaced at least once a year. When removed within a year’s time, Simple WallCal will peel right off without damaging the wall or leaving any residue.

With a 6-mil thickness and a lay-flat liner, the semi-rigid premium matte vinyl is also easy to work with in production and will not curl, either in production, during installation or while it’s on the wall. Like all LexJet Simple materials, Simple WallCal images exceptionally well and comes with a 30-day money-back guarantee.

For more information about Simple WallCal and other Simple materials for vehicle, window, floor, carpet and other applications, contact a LexJet account specialist at 800-453-9538.

Windows Made Simple with Simple Perforated Window Vinyl (70/30)

LexJet has just introduced Simple Perforated Window Vinyl (70/30) to complement its Simple Perforated Window Vinyl (60/40) offering. The 70/30 offers more print area for that extra punch at retail; 60/40 is best for applications – like vehicle windows – that require more visibility looking out the window.

Using window graphics for advertisingSimple Perforated Window Vinyl (70/30) is a 6-mil perforated vinyl designed to stop people in their tracks outside a store and lure them inside. Once inside, shoppers can see outside, and see quite well since the vinyl also cuts down on sunshine glare.

The two-layer perforated liner allows trouble-free printing for shops with UV-curable printers. “We printed some large panels and with UV-curable printing we have to make sure that your ink stays on the liner and doesn’t come off and fill the hole. It’s an issue we’ve had with other similar products, but we haven’t seen it at all on this product,” says Ricky Shannon, operations manager for Keith Fabry Inc., Richmond, Va.

Designed to be exterior-mounted to windows, Simple Perforated Window Vinyl (70/30), is easy to handle and easy to print, install and remove. “It’s fairly low-tack when you apply it, but it becomes fairly aggressive so that it stays on the window. Then, when we peeled it back to remove it there was no residue so it works very well from installation to removal,” adds Shannon.

Use LexJet’s Optically Clear Cast Laminate or LexJet Gloss Polyester Laminate (2 Mil) for additional protection, if needed. A nice bonus is that the laminates not only protect, but will not interfere with the clarity of the image or the inside-outside view.

Simple Perforated Window Vinyl (70/30) is compatible with solvent, low-solvent, UV-curable and latex printers, and is available in 60″ x 100′ and 60″ x 20′ rolls. To find out more, and to find the right material for the application, contact a LexJet customer specialist at 800-453-9538.

SUV: Brilliant New Fabric Available for Solvent, UV Curable and Latex Printers

Printing fabric with solvent, UV-curable and latex printersIf you’re looking for an alternative to the usual banner that provides more visual punch, is easier to work with, cuts down on shipping and has a more elegant look and feel, the new LexJet Poly Select SUV fabrics are a perfect fit.

LexJet Poly Select Light SUV and Poly Select Heavy SUV are compatible with solvent, low-solvent, UV-curable and latex printers. They are durable for up to three months outdoors and one year indoors. Both water-resistant polyester fabrics have a nice satin finish with a bright white surface that offers an expanded color gamut to ensure richer, brilliant color.

LexJet Poly Select Light SUV has tight, barely discernable weave and weighs in at 145g and 7.5 mils thick. It’s perfect for applications that require some type of draping, like table skirts and backdrops, as well as backlit displays, point of purchase, in-store signage, trade show graphics and banner stands.

LexJet Poly Select Heavy SUV weighs in at 250g and 12 mils thick. This heavier fabric lays flat for banner stand graphic production, trade show graphics, window displays, hanging flags and banners, point of purchase and other soft signage applications.

They are similar to the aqueous versions – LexJet Poly Select Light, LexJet Poly Select Heavy and LexJet Poly Select Medium – that are in the market and playing to rave reviews.

The Poly Select Light cloth has become an excellent alternative for a flowing fabric look without the associated costs of real cottons and silks we’ve printed on in the past,” says Joe Menth of Fine Balance Imaging Studios (FBIS) in Langley, Wash. Click here to check out the variety of applications FBIS produces with fabric.

Both new fabrics – LexJet Poly Select Light SUV and LexJet Poly Select Heavy SUV – are available and shipping from one of LexJet’s nationwide network of distribution centers for one-day delivery to most of the contiguous U.S. They are available in 24 in., 36 in. and 54 in. widths. For a free sample and to order, contact a LexJet customer specialist at 800-453-9538.

Dee-O-Gee on the Windows Update: Win-Win-Win for Print Shop, Client and City

Printing window murals with a large format inkjet printerThe last time we checked in with INK Outside the Box, Bozeman, Mont., and its ongoing project with local pet store Dee-O-Gee, the sign code restricting window murals was still up in the air, but INK Outside the Box was aiming to change that. What wasn’t up in the air was the success of the project, which has led to a change in the sign code.

Justin Lind of INK Outside the Box says Dee-O-Gee has been able to attribute a 35 percent increase in the pet store’s business since the murals went up last year. Over the past year INK Outside the Box has added thematic touches to the original murals that draw additional interest and anticipation from residents, tourists and other passersby in Bozeman. Moreover, INK Outside the Box has realized additional business due to the visibility of the project, not to mention the added revenue from simply changing the mural every season.

“We’re getting a huge response. A lot of Dee-O-Gee’s client base is always curious about what the next theme is going to be. We have a lot of tourists that come through and they’re interested in it as well,” says Lind. “And, all we have to do is tell one of our potential clients that we printed the dogs and they always recognize the project. It was a hot topic for awhile in the paper; it definitely gives us a lot more clout with our customer base, especially customers who have never done business with us before.”

The latest theme, shown here, celebrates spring in the Bozeman area, where the rivers begin to flow from snow melt and fly fishing is king. INK Outside the Box will reveal the summer motif in the next couple of weeks. As Lind puts it, “Summer is finally arriving here in Montana.”

The thematic accessories, such as the hats and fly fishing gear of the spring-themed dogs, are printed on LexJet Simple Low Tack White Vinyl with INK Outside the Box’s HP UV curable printer then die-cut on a Mimaki plotter. Transfer tape is applied to the die-cut images so the customer can easily apply them on top of the original base image, which is about 92 in. x 92 in. The fly fisherman vest is about 24 in. x 36 in., to give you some idea of scale.

Win Big, Save Big in Long Beach at the NBM Show

Sign and digital trade show in CaliforniaSo how does one go about winning/saving big at the NBM Show in Long Beach, which takes place Aug. 11-13 at the Long Beach Convention & Entertainment Center? It’s pretty simple. First, you register and attend the show and NBM will randomly select four attendees each day of the show to win cash vouchers for $500 good with any of the exhibitors.

Speaking of exhibitors, LexJet will be on hand at Booth 341, so if you’re a winner (and even if you’re not), stop by and cash in on the full range of products for wide-format inkjet printing LexJet offers, from equipment and printable media for aqueous, solvent, UV curable and latex printers to laminates and other handy production items.

Canvas wraps with stretcher kits
Buy a roll of Sunset Canvas at the NBM Show in Long Beach and get a free Sunset Stretcher Kit for easy, professional canvas gallery wraps.

Then, when you stop by the LexJet booth, make sure to take advantage of the show-only specials: Buy a 24-inch or wider roll of Sunset Canvas and you’ll get a free 16-in x 20-in. Sunset Stretcher Kit (1.25 in. x 1.5 in. bars). It’s the easy and professional way to offer high-profit canvas gallery wraps. The Sunset Canvas line includes…

Printing window graphics
Window graphics by Ink Outside the Box with LexJet Simple Low Tack White Vinyl. Get 20 percent off any Simple media for solvent, UV curable and latex printers at the NBM Show in Long Beach.

Plus, you’ll get 20 percent off all LexJet Simple media when you buy at the show. LexJet’s Simple line for solvent, low-solvent, UV curable and latex printers includes…

Free passes to the NBM Long Beach Show are also available from LexJet. Contact the customer specialists in our Los Angeles office, C.J. Forker or Steven Lowe, at 800-453-9538 or email Christopher.forker@lexjet.com and Steven.lowe@lexjet.com

For more info about the NBM Show in Long Beach, including all the deals, specials, lodging details, area attractions and the educational program on Aug. 10, go to http://thenbmshow.com/longbeach-2011