It’s time to dispel the myth that graphics printed with aqueous technology can’t stand the test of time when displayed outdoors. With wide-format printer manufacturers like Epson, Canon and HP advancing their pigment inks, media is performing better than ever when facing the elements.
“When you’re talking about outdoor durability, it comes down to three things,” says Jaimie Mask, LexJet product specialist, “the inks — which have definitely advanced — and the inkjet coating (including top coat and anchor coating) and the substrate itself. Take LexJet’s TOUGHcoat Water Resistant Polypropylene. The reason we call it TOUGHcoat is because its coating is engineered to withstand outdoor climate changes, like wind and rain.”