Earlier this month, LexJet joined the International Print + Imaging Conference in Nevada to discuss some of the most innovative photo reproduction technology and media offerings and the latest advancements in augmented reality for the print industry.

IPI is made up of photo and print professionals who own businesses and meet annually to network and share ideas on how to enhance their businesses and brands. Supplying Partners like LexJet offer vital products and services for them.

LexJet highlighted several popular products like LexJet Print-N-Stick Fabric and LexJet TRIBUTE Satin Photo Paper and newer products, including the new, award-winning HP Recycled Satin Canvas.

“IPI is a strong membership program for us,” says LexJet’s Michael Clementi. “The IPI members are great listeners! We’re able to provide them with educational information so they can use the products we provide and put them into play in terms of the applications they are creating for their customers.”

During the education session, Jason Nelson from LexJet’s parent company S-One Holdings Corporation, presented two hour-long classes on the state of augmented reality in the print industry. The sessions included live demonstrations of three custom-made apps:

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  PhotAR, which allows a user to visualize canvas prints and framed photos on their walls using images from their device

• SGIA AR, which allows users to see life-sized printers in their space and change the graphics of a light pole banner and roll up banner
• Culture Book AR, which allows users to watch 5 videos embedded in our 2019 S-One Culture Book

“My main goal at IPIC was to introduce, inform and inspire printing and photography professionals to the possibilities of using augmented reality to grow their businesses by providing new, innovative tools for their customers,” Nelson says. “There was a buzz throughout the show about the potential of AR.”

During his presentation, Nelson highlighted the difference between augmented reality and virtual reality, as well as other “extended realities,” such as 360 video. AR, he says, has a strong future in everything from decor visualization to augmented print ads and signage to technical support.

“Everyone at the IPIC show carried a positive vibe,” Nelson says. “The best part was seeing the looks on people’s faces when I launched live demonstrations on my iPad. There’s definitely a ‘wow’ factor that makes me feel like there’s real potential with AR in the commercial printing industry.”