The Seventh Wave of Surfing, Photography and Inkjet Printing

Home decor ocean artwork
This stunning piece, Perfect Blue by Larry Beard of Solitary Exposure, was printed on LexJet Sunset Photo Metallic Paper and topped with acrylic.

In surfing lore the seventh wave is the crackin’ one; that epic wave in a series that begs to be caught. Whether or not the seventh wave lore is really true, there is at least a figurative seventh wave, one that Larry Beard has caught numerous times, both on a board and with his camera.

Pro surfing and inkjet printing
Larry Beard surfing professionally back in the day.

Beard is a former pro surfer who transitioned into photography – mainly fashion and commercial photography – after his time on the pro circuit. Beard’s connection to the ocean, however, was too strong to deny and surf photography soon became his focus.

That transition back to his first love, the ocean, also brought up the question of how best to present the photographic ocean art he was capturing. The picture shown here of one of Beard’s creations that adorns a client’s dining room is representative of that evolution toward the ideal presentation of his work.

Art blocks on acrylic
More examples of Sunset Photo Metallic behind acrylic, aka Solitary Exposure ARTBLOCKS.

Beard explains its creation: “First, we print the image on Sunset Photo Metallic Paper we get from LexJet. I’m really happy with that paper, by the way; it’s awesome. We then laminate it to either 1/4″ or 1/2″ acrylic, attached to a wood backing that has a Z-bar hanging mechanism. The Z-bar is an interlocking channel system where on channel is attached to the piece, top and bottom, with a corresponding Z-bar on the wall that you literally just drop it into the interlocking channels. A 1/4″ acrylic piece will weigh about 50 pounds; on half inch it’s about 80 pounds. It’s a substantial piece that you don’t want coming down in an earthquake or if someone bumps into it, and the Z-bar makes it solid.”

Canvas giclee art
Hells Angel and Sons of Anarchy star Rusty Coones with a 65" x 40" giclee Sunset Canvas of Solitary Exposure's "Liquid Avalanche".

Beard has created these stunning acrylic pieces for homes, offices and restaurants. This particular piece, called Perfect Blue, was selected by Beard to complement his client’s newly remodeled home and dining room.

“With the acrylic and the Sunset Metallic paper you get the utmost in detail. It’s so sharp; it looks like a flat screen HD TV. The acrylic gives it a glow that softens it and at the same time gives it more detail; I know that’s an oxymoron, but that’s the best way to describe it. It’s by far my favorite medium. It’s so high-end looking,” says Beard. “That particular image is so majestic and when you print it on Sunset Metallic it really elevates that room.”

Canvas art giclee triptych
Beard also creates Sunset Canvas triptychs of his work that are quite popular with home owners.

Beard began doing his own printing a few months ago when he purchased a Canon iPF8300 from LexJet. His expertise in color management and Photoshop, coupled with the wider color gamut of the 12-color printer, has been a revelation.

“I’m blown away with what we’re able to produce with that printer,” says Beard. “We were sending our work out before we got the printer and our prints look 20 to 30 percent better.”

Perfect Blue was captured during a photo shoot in the South Pacific with pro surfers Sunny Garcia and Koby Abberton for Carve Sunglasses. The shoot was another opportunity for Beard to capture the perfect, or seventh if you prefer, wave and add it to his online store at solitaryexposure.com. The online gallery also carries and prints the work of photo artists like Russ Sanders and David Puu.

“There are all kinds of techniques, styles, creativity and locations from talented artists. Once you get over yourself, you open up to being able to help those artists and pass along a wider variety of images,” says Beard.

Fine art canvas triptych
Beard also works with other artists and photographers, who are part of his online gallery at solitaryexposure.com. This is Russ Sanders with a Sunset Canvas triptych called "Gone Fishing".

The quality of Beard’s work comes from quantity. It takes a lot of time in the ocean, and the hazards associated with that, to capture his signature style. It starts before dawn when Beard dons a wetsuit and flippers, toting a his Canon 5D Mark III in a water housing to find what he calls those “magic moments.”

“With digital photography and GoPro, as well as file sharing on social networks, people are inundated with so much really good stuff. My thing is to get out there at five in the morning when the best light is best and put myself in those situations where you can capture that moment. That magic moment requires a little bit of luck, so the more you’re out there the more chances you have to capture it and come away with something special and unique and over and above what’s out there,” explains Beard. “In order to get some of those barrel shots you have to put yourself in the most critical part of the wave: I try to get it where the lip of the wave barely misses my head. I went to Bali after the Carve Sunglasses shoot since I was over there anyway and got smashed on the reef on my first session out and my water housing hit the reef, put a hole in it and flooded my brand new Canon. It’s got its perils, but I love the images I get.”

Fine art photography on canvas
Sunset Burst by David Puu, perfectly rendered on Sunset Canvas by Solitary Exposure, San Clemente, Calif.

Based in San Clemente, Calif., a nice, relatively sleepy beach town on the Southern California coastline, Beard says his favorite spot to shoot in SoCal is south Laguna.

“There are a lot of unique coves that are amazing. You can go down there this time of year and there’s no one down there. It’s such a perfect spot with the cliffs, the coves, a surf that breaks really shallow for dramatic photos, and the water is very clear,” he says.

Visit LexJet at Imaging USA for a Chance to Win a $300 Gift Certificate

Photo show in New Orleans in 2012As the headline reads, so it is, so stop by LexJet’s booth (547) at Imaging USA 2012 for a chance to win a $300 gift certificate good toward the purchase of any LexJet products, including the award-winning Sunset line of photo and fine art papers, canvas, canvas stretcher bars and photo albums.

Imaging USA is being held at the Ernest N. Moral Convention Center in New Orleans, and kicks off Thursday with pre-convention classes. The expo, where you can find the hot spot of the exhibit hall – LexJet’s booth – runs Jan. 15-17, a.k.a., next Sunday through Tuesday.

Canvas gallery and museum wraps
LexJet's booth will be the place to be for all things printing at Imaging USA in New Orleans with fantastic show-only specials, a chance to win a $300 LexJet gift certificate, product demos and samples, and more.

In addition to your chance to win big with a $300 gift certificate, LexJet experts will be on hand to demonstrate the latest inkjet printing technologies and help you with any questions or troubleshooting you may need.

And don’t forget about the amazing deals you can only pick up at Imaging USA at LexJet’s booth:

To find out more about show specials, demonstrations and the chance to win a $300 LexJet gift certificate, contact a LexJet account specialist at 800-453-9538. You can find out more about Imaging USA and register online at www.imagingusa.com.

Big Deals, Promotions, Printers and Prints: Visit LexJet at Imaging USA 2012

Canvas stretcher bar kits for gallery and museum wrapsIf you’re looking for new ways to boost business, better ways to produce your own prints and the best service and support in the industry, put LexJet’s booth (547) on your Imaging USA 2012 itinerary. Less than two weeks away, Imaging USA is being held in New Orleans this year, Jan. 15-17 (classes start on Thursday, Jan. 12), at the Ernest N. Morial Convention Center.

Get stocked up on inkjet media and LexJet’s high-quality, do-it-yourself canvas stretcher kits with the following show-only specials…

In addition to these show specials, LexJet experts will be on hand to demonstrate best practices for inkjet printing as well as the full complement of LexJet inkjet imaging media with LexJet Sales & Application Guides on hand and other printed samples on Sunset media for you to peruse, compare and contrast. LexJet will print in the booth with an Epson Stylus Pro 4900 and show you how easy it is to use Sunset Stretcher Kits for a high-quality, professional gallery or museum canvas wrap.

For more information about LexJet’s show specials and demonstrations, and to schedule an appointment, contact a LexJet account specialist at 800-453-9538. For more about Imaging USA 2012 and to register, go to www.imagingusa.org or call 800-786-6277. We look forward to seeing you there!

Win Big, Save Big in Long Beach at the NBM Show

Sign and digital trade show in CaliforniaSo how does one go about winning/saving big at the NBM Show in Long Beach, which takes place Aug. 11-13 at the Long Beach Convention & Entertainment Center? It’s pretty simple. First, you register and attend the show and NBM will randomly select four attendees each day of the show to win cash vouchers for $500 good with any of the exhibitors.

Speaking of exhibitors, LexJet will be on hand at Booth 341, so if you’re a winner (and even if you’re not), stop by and cash in on the full range of products for wide-format inkjet printing LexJet offers, from equipment and printable media for aqueous, solvent, UV curable and latex printers to laminates and other handy production items.

Canvas wraps with stretcher kits
Buy a roll of Sunset Canvas at the NBM Show in Long Beach and get a free Sunset Stretcher Kit for easy, professional canvas gallery wraps.

Then, when you stop by the LexJet booth, make sure to take advantage of the show-only specials: Buy a 24-inch or wider roll of Sunset Canvas and you’ll get a free 16-in x 20-in. Sunset Stretcher Kit (1.25 in. x 1.5 in. bars). It’s the easy and professional way to offer high-profit canvas gallery wraps. The Sunset Canvas line includes…

Printing window graphics
Window graphics by Ink Outside the Box with LexJet Simple Low Tack White Vinyl. Get 20 percent off any Simple media for solvent, UV curable and latex printers at the NBM Show in Long Beach.

Plus, you’ll get 20 percent off all LexJet Simple media when you buy at the show. LexJet’s Simple line for solvent, low-solvent, UV curable and latex printers includes…

Free passes to the NBM Long Beach Show are also available from LexJet. Contact the customer specialists in our Los Angeles office, C.J. Forker or Steven Lowe, at 800-453-9538 or email Christopher.forker@lexjet.com and Steven.lowe@lexjet.com

For more info about the NBM Show in Long Beach, including all the deals, specials, lodging details, area attractions and the educational program on Aug. 10, go to http://thenbmshow.com/longbeach-2011

The Highlander Studios Finds a Better Way to Stretch Canvas

Selling inkjet canvas wrapsThe Highlander Studios in Kilmarnock, Va., has evolved over the years so that printing has become as much of its business, if not more, than photography. Owner Charles Lawson has found that, when it comes to printing, customers are looking for more than just the usual prints of their photographs.

To keep up with that demand, and to keep the business growing, The Highlander Studios has recently emphasized stretched inkjet canvas wraps. In doing so, Lawson has encountered the Goldilocks Syndrome, where finding that just-right process for creating canvas wraps can be elusive.

Doing it by hand, while less expensive, is time-consuming. Using an automated system, like the Tensador II, requires a larger upfront investment and subsequently more volume to justify it. Stretcher kits save time, but often lack the quality and durability Lawson would like to ensure a long-lasting stretched canvas.

“I felt like I was stretching something around a piece of balsa wood. They achieved the goal of having a gallery wrap, but left a lot to be desired when it came to humidity resistance and other environmental factors,” says Lawson. “We had a young artist who bought a ton of stretched canvases and I worked my hands down to blisters trying to stretch them all with pliers, so I started looking at the automated machine a lot harder, but we typically don’t have the kind of volume to justify it.”

Lawson’s search for a better way led him to try LexJet’s new Sunset Stretcher Kits and he found that they’re a perfect match for the volume he does and the quality he’s after.

“The Sunset Stretcher Kits are a lot sturdier than other kits we’ve worked with. They’re built better and made out of better materials. It’s a whole different ballgame,” says Lawson.

Lawson expects the canvas wrap business to ramp up for him during the senior photo season when he plans to roll it out as an alternative print product. “People seem to like them, they’re different and it’s not something my competition is doing,” says Lawson.

Using inkjet canvas wraps for senior pictures
Senior photo season provides The Highlander Studios with an excellent avenue for selling inkjet canvas wraps using Sunset Stretcher Kits.

Another angle Lawson is taking with canvas wraps is creating personalized baby photo montages through photoduds.com. Lawson allows the customer, working through the templates he buys through photoduds.com, to pick out the design the design, colors and text elements.

“They’re really part of the process and making their own unique print for their home. I do all the retouching and laying out, and they come out with a 16×16 gallery wrapped print they’ve designed for themselves,” says Lawson. “It’s great when you can get customers involved in the process within designated template parameters. It creates more ownership in the product and helps with repeat business. We really do it more as a less expensive promotional item to help get people in the door.”

In the fall, Lawson says they’ll be busy with artist’s reproductions as they prepare for the avalanche of spring shows and gallery presentations. Then, the mix of materials will expand from photo papers and canvas to Sunset Cotton Etching and other art papers.

Selling marketing banners
The Highlander Studios also sells marketing banners printed on LexJet Water-Resistant Satin Cloth.

“We have even started marketing for the artists using banner stands with Water-Resistant Satin Cloth. We’re in a rural area so we have to do a little of everything. We have to change it up all the time, and it gives me a chance to try all of LexJet’s stuff,” adds Lawson.