Formula Boats, based in Decatur, Ind., is proud of its product, as well it should be. The company’s high-octane boats are sporty and stylish, facts which are replicated in its promotions and presentations.
Formula Boats’ latest creation, the Formula 350 CBR, is the centerpiece of a new wall mural that adorns the lobby of its headquarters in Decatur. Taken from a July photo shoot in the Bahamas, the wall mural wows visitors and passersby alike.
Hamilton also handles the company’s large-format promotional printing and says the application of the material to which she printed, LexJet Simple WallCal (6 Mil), was relatively easy. The only hiccup in the process was during the printing.
“Our printer had a problem printing the full 54-inch width. It kept moving over about 1/4″ to 1/16″ so that each panel was off a little bit, so we had to print patches to make sure everything corresponded and lined up perfectly,” explains Hamilton. “The actual installation was a piece of cake, though all those little splices made it more time-consuming. It was supposed to be only big six panels, but it ended up being six big panels and six smaller splices to get it lined up properly.”
Next time, adds Hamilton, she’ll leave an inch or so on each side for a 52″ print width, instead of printing edge to edge.
“We want to do it again, and our next big project is a vehicle wrap for a parade here in town,” says Hamilton. “Vic Porter, our company’s chairman, will pull one of the first boats he ever built in the parade.”
Hamilton also uses LexJet Poly Select fabrics for trade shows, point of purchase and dealer showrooms. Check back here for follow-up posts on the fabric applications and the vehicle wrap to find out more about these applications.