Printing for a Cure

Printing for charity with window graphicsWhen Rick Hillbrand’s neighbors set up a non-profit to find a cure for Fanconi anemia (FA), the owners of Cottrell Printing in Centennial, Colo., pitched in with pro bono printing, which the company has been doing since the Kendall and Taylor Atkinson Foundation (KATA) was created about seven years ago.

The Atkinson’s lost two children, Kendall and Taylor, to the rare bone marrow disease and have dedicated much of their lives to eradicating it and helping others who have been diagnosed with FA.

“They’ve raised over $1 million and the money goes directly to research. The money they’ve raised has also benefitted cancer research since there are similarities in the treatments,” explains Hillbrand, one of Cottrell’s owners. “It’s not just cash donations that help worthy non-profits like KATA; print shops like ours can really help defray their advertising costs and get the word out.”

Cottrell Printing’s latest project for KATA was at a local McDonald’s, which is donating proceeds from its food sales on Dec. 15 to KATA. Cottrell Printing created two window graphics for either side of the McDonald’s, and printed about 20,000 flyers, to encourage the neighborhood to participate in the drive on Dec. 15.

Cottrell Printing used LexJet Simple Perforated Window Vinyl (60/40), which was printed with the company’s HP Designjet L25500 and then applied to the outside of the windows. “The printing went well and the installation was easy with two people. There were no complications at all, particularly since they were installed at street level,” says Hillbrand.

They also added a QR code to each print: “We’re using QR codes on our prints more often now; it’s a good way to get people to go to a site and find out more about it. A lot of people will scan it just because it’s there if they have that app on their phone. They don’t have to remember a website; it’s just snap and go,” adds Hillbrand.

For more information about KATA and how you can help, go to

Windows Made Simple with Simple Perforated Window Vinyl (70/30)

LexJet has just introduced Simple Perforated Window Vinyl (70/30) to complement its Simple Perforated Window Vinyl (60/40) offering. The 70/30 offers more print area for that extra punch at retail; 60/40 is best for applications – like vehicle windows – that require more visibility looking out the window.

Using window graphics for advertisingSimple Perforated Window Vinyl (70/30) is a 6-mil perforated vinyl designed to stop people in their tracks outside a store and lure them inside. Once inside, shoppers can see outside, and see quite well since the vinyl also cuts down on sunshine glare.

The two-layer perforated liner allows trouble-free printing for shops with UV-curable printers. “We printed some large panels and with UV-curable printing we have to make sure that your ink stays on the liner and doesn’t come off and fill the hole. It’s an issue we’ve had with other similar products, but we haven’t seen it at all on this product,” says Ricky Shannon, operations manager for Keith Fabry Inc., Richmond, Va.

Designed to be exterior-mounted to windows, Simple Perforated Window Vinyl (70/30), is easy to handle and easy to print, install and remove. “It’s fairly low-tack when you apply it, but it becomes fairly aggressive so that it stays on the window. Then, when we peeled it back to remove it there was no residue so it works very well from installation to removal,” adds Shannon.

Use LexJet’s Optically Clear Cast Laminate or LexJet Gloss Polyester Laminate (2 Mil) for additional protection, if needed. A nice bonus is that the laminates not only protect, but will not interfere with the clarity of the image or the inside-outside view.

Simple Perforated Window Vinyl (70/30) is compatible with solvent, low-solvent, UV-curable and latex printers, and is available in 60″ x 100′ and 60″ x 20′ rolls. To find out more, and to find the right material for the application, contact a LexJet customer specialist at 800-453-9538.