FASTSIGNS CEO Goes Undercover Friday Night on CBS

Undercover Boss on CBS
FASTSIGNS CEO Catherine Monson weeding vinyl at a FASTSIGNS franchise shop during the filming of Undercover Boss, which airs Friday at 8 p.m. ET.

FASTSIGNS and its CEO, Catherine Monson, will be featured on the CBS reality television show, Undercover Boss, this Friday at 8 p.m. ET.

In case you’re not familiar with the concept of the show, a company’s owner/CEO is disguised and goes to work as a regular employee. Their experience is captured, edited and condensed to one hour of dramatic and comedic highlights.

According to FASTSIGNS, when Monson became CEO of the 25-year-old company in 2009, one of the biggest issues the company was facing was a lack of communication between the corporate office and its franchise partners, as well as sales declines coinciding with the recession.

Monson embarked on a tour around the country to visit franchise partners and put a plan in place to turn the company around, including creating a sales incentive program. She initiated monthly conference calls with the franchise system to provide updates and answer questions and concerns.

To further develop and motivate the corporate staff, she began holding monthly company meetings to share financial updates and other company news, and to publicly praise team members on their projects and efforts.   

Reality show Undercover Boss on CBS
FASTSIGNS CEO Catherine Monson before being disguised for the CBS reality show Undercover Boss.

Through her Undercover Boss experience, FASTSIGNS says, Monson gained valuable insight into key areas of the business that she will continue to fine-tune and improve in the coming months.

“This was an eye opening experience that not only impacted my professional life, but my personal life as well,” said Monson. “I have realized that I need to take more time for myself and get back to the things that I really love in order to become a better leader and CEO.”

Check back here at the LexJet Blog for a follow-up post with more inside information about how reality television really works based on Monson’s experience on Undercover Boss. Here’s a preview of Friday’s show…

Brand Management Group Announces Trademark Licensing Agreement with Kodak

Brand Management Group (BMG) will sell KODAK Wide-Format Inkjet Media products to imaging professionals in the wide-format print-for-pay, professional photography, fine art reproduction, sign, in-house corporate graphics, point of purchase, advertising, exhibit and reprographics markets through a worldwide network of distributors and re-sellers, which includes LexJet. The trademark licensing agreement was signed in 4th quarter 2011 and commenced effective January 2, 2012.

Kodak inkjet mediaKodak’s reorganization does not affect sales of the current product line or the ongoing development of new products in the KODAK Wide-Format Inkjet Media product lines.

“We’re excited about the opportunity to further build a product line with a reputation for quality and consistency,” says BMG’s vice president of sales and marketing Justin Lehman.

BMG, in collaboration with Kodak, will utilize its 15-plus years managing and selling wide-format inkjet brands and its state-of-the-art testing facility to roll out a variety of new inkjet media products throughout the year.

“Kodak is extremely excited about BMG’s commitment to providing industry leading sales and support along with their passionate desire to expand the KODAK Wide-Format Inkjet Media portfolio. We will be working closely with Justin and his team to evaluate new products and technologies,” said Lisa Singer, Worldwide Product Manager, Packaging Products Group. Eastman Kodak Company.

The trademark licensing agreement between Kodak and BMG does not impact or involve KODAK MATCHPRINT Inkjet Proofing Media, KODAK PROFESSIONAL UV-Curable Display Media or KODAK Consumer Inkjet Media.

For more information about Brand Management Group, KODAK Wide-Format Inkjet Media, KODAK PROFESSIONAL Inkjet Media, and for dealer and re-seller inquiries, contact Tom Hauenstein at 888-893-4668 or tom@brandmanagementgroup.com. For more information about Kodak products available through LexJet, contact a customer specialist at 800-453-9538.