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Posted on by Regan Dickinson Posted in Technology & Products
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LexJet Launches the Industry’s First Fully Transportable Graphic

Conformable graphic material for promotional and decorative applicationsLexJet has introduced the industry’s first fully transportable graphic, Infinium, a print medium with laminate and adhesive built into one conformable material. LexJet Infinium – which is compatible with low-solvent, solvent, latex and UV-curable printers – can be applied to virtually any surface, including irregular surfaces and curves, using heat, water or a primer (LexJet Infinium Bond).

“Fully transportable means that, with Infinium, you can print the same material with the same image on the same printer for use in multiple applications,” says Jeff Leto, LexJet product manager. “This conformable material gives you the ability to take the graphic anywhere you want onto virtually any substrate and image it.”

Printing LexJet Infinium with a latex printer
LexJet Infinium, which is printed in reverse and applied to the substrate with water, heat or a primer, is compatible with low-solvent, solvent, latex and UV-curable printers.

Infinium is not a paper, it’s not a film and it’s not a transfer material. It’s a clear material you reverse print and apply face down on the substrate with either water, heat or a primer, depending on the application and whether it’s a temporary or permanent graphic. Click here to see how it works at LexJet’s YouTube channel.

“There is a lot of potential with this product, because in the past you had to print to a substrate, laminate it and apply it, and you sometimes had to use a number of different substrates for one project. With Infinium, it’s one step, one material and one process,” says David Kurniawan, owner of Maryland Signs and Graphics in Towson, Md., who runs Infinium on his HP L25500 latex printer. “We can use it on all types of substrates and surfaces, including rough surfaces, which helps us use fewer materials for a lot of different applications.”

Applying graphics to rocks, tiles and ceramics
Yes, you can even customize rocks with Infinium, which essentially becomes part of and takes on the characteristics of the material to which you apply it. Check out how it works at the link provided in this article.

Manufactured with water-based chemistries, LexJet Infinium is a sustainable material that has no VOCs and is PVC-free. And, since it includes print, adhesive and laminate qualities in one material it reduces waste and production steps. LexJet Infinium is compatible with most commonly used post-print processes, including laser cutting, routing and thermoforming without distorting the graphic.

LexJet Infinium is available in Gloss and Matte versions in 25”, 36”, 42”, 50” and 54” widths and 75-foot  roll lengths. Like all LexJet products it comes with a 30-day money-back guarantee and super-fast, $9.99 flat rate shipping from LexJet’s nationwide network of distribution centers. For more information, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Technology & Products
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Value Add: Three Sided Table Tents for Point of Sale

Three sided table tents for tabletop point of sale promotionsLexJet has introduced Promo-Point 3 Sided Vertical Table Tents for laser printers. The new table tents are designed to differentiate your tabletop promotions in the market. Every little competitive advantage you can get helps better position your brands.

The table tents come in 12″ x 18″ sheets with a perforation down the middle so you can print three-sided table tents two at a time. Each image panel, full bleed, is 4″ x 6″ with about that much white space left over for folding.

Once printed, simply fold along the scores and stick the tab into the slots provided… No taping, no fussing, no mussing; just print, fold and go. The matte cardstock provides an excellent imaging surface for graphics that pop when printed.

Promo-Point 3 Sided Vertical Table Tents come in boxes of 250 sheets and are available for quick delivery from LexJet’s nationwide network of distribution centers. And, don’t forget to bundle your order with LexJet’s extensive line of Promo-Point small format laser media and accessories and LexJet wide format inkjet media.

For more information, and help with anything you need, contact a LexJet account specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Technology & Products
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Super Simple Display Stands for Tabletop Point of Sale Applications

Table tents and display stands for promotionsTable tents are a staple of beverage distributors and other print shops that provide point of sale promotions to bars, restaurants and other eatery-type establishments across this great land. The typical table tent, however, is rather flimsy and small, not that there’s anything wrong with that.

So, based on demand for a larger and more rigid display stand, LexJet is now offering Promo-Point 2-Sided Display Stands.

The Display Stands are built so they can fold up into the typical table tent triangle in seconds. Then, apply 8.5″ x 11″ Promo-Point Decals for color laser printers to either side (also available in a Frosted version), and there you have it. No fuss, no muss, easy as pie.

If you’re looking for a larger tabletop display (a.k.a., the aforementioned Promo-Point 2-Sided Display Stands), the more traditional table tent templates, point-of-sale printable materials – for both small and large format, laser and inkjet – and various point of sale doodads and whatnot, call a LexJet account specialist at 800-453-9538 and they’ll find what you’re looking for. 

Posted on by LexJet Posted in Case Studies & Profiles
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Short Term Promotions with Punch at Colonial Beverage

Printing fabric with a wide format inkjet printerVersatility is the name of the game at Colonial Beverage in North Dartmouth, Mass. With a print shop headed by Tennyson Lacasio that’s deluging the local beer market with point of sale graphics to ensure its brands get top billing, Lacasio needs consistent, reliable, high-quality inkjet materials that keep Colonial in front of the consumer.

A lot of Lacasio’s printing is in the form of banners for just about every application imaginable, indoors and outdoors, from table drapes and entryway banners to flags, awnings and stage displays for special events. Lacasio recently switched from a scrim banner for the bulk of that work to LexJet’s new Poly Select Heavy fabric.

Printing on fabric for banner applications“It has better image quality,” Lacasio explains as the primary reason he’s continuing to use Poly Select Heavy. Print quality is one of Lacasio’s top priorities, if not the top priority, for the prints that leave the shop. Lacasio takes extra care with his designs to ensure the biggest impact for Colonial Beverage at the point of sale, to which the photos of his work on the fabric shown here certainly attest.

Of course there are other reasons he likes this new fabric so much: “It’s much more durable in the wind; we’ve been using it for about two months and we haven’t had to replace any torn banners, so we’re saving money by not having to replace banners as quickly,” he says.

Inkjet printing on fabricAfter picking Lacasio’s brain and getting a feel for what he was looking for, Lacasio’s customer specialist, Chris Piersoll, suggested Poly Select Heavy as a solution. “I asked if a lighter, airy banner that comes in longer rolls to eliminate some waste in production would work for him. He liked the idea of a new banner material that could help show off his product better and differentiate him from his competition,” recalls Piersoll.

Piersoll’s recommendation turned out to be just what the printer ordered. “I’ve been using it for about two months now printing on an HP Z6100 with really good results. It’s also very popular with our customers. I’ve never been disappointed with anything Chris has recommended we use,” adds Lacasio.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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The Branding and Presentation Role of Large Format Inkjet at The Marketing Store

Color management inkjet printingHeadquartered in Chicago, The Marketing Store is a global branding and promotions agency with offices on five continents. An important component of its creative services is its ability to print large format, both for its clients and for presentations and mock-ups.

“Being able to print large format images sets you apart from other agencies when you give a creative pitch, plus we’re able to produce graphics for trade shows and special events,” says Steve Fischer, production artist for The Marketing Store.

Whether it’s packaging, promotional materials or something out of the ordinary that needs to be brought to life, The Marketing Store’s print shop studio is able to meet the challenge with its contingent of three printers – a Canon iPF9100, Epson Stylus Pro 7900 and HP 5500 – plus media advice from its LexJet customer specialist, David Finkel.

Print production studio inkjet“As more projects and requests come in for specialty applications it’s good to have LexJet in our back pocket. Sometimes there are weird requests and with every pitch there’s some sort of specific challenge that requires a new way of presenting materials. If there’s something I don’t think I can achieve I can call David to help me find what I need. He’s been great at finding materials and making suggestions,” says Fischer.

Fischer adds that they try to do as much in-house printing as possible, occasionally farming out larger projects that go beyond the capabilities of their current printer mix. The concept of The Marketing Store is to be as full service as possible and to meet any need their clients may have. The studio blends photography, color management, file preparation and print production seamlessly to help fulfill the overall mission.

“The studio supports the rest of the agency, and we’re always looking to expand our capabilities,” says Fischer.  “So, instead of having to go out to produce creative we can keep it in-house, which not only keeps our costs down but allows us to ensure quality.”

Inkjet printing presentation boardFischer adds that The Marketing Store’s studio has had great success with LexJet 8 Mil Production Satin Photo Paper and LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene for presentations boards, promotional product mock-ups and displays.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Creative Applications with Dee-O-Gee on the Windows

Dee-O-Gee is actually the name of the establishment that sports a creative application of inkjet printable vinyl to advertise and inform customers and passersby about its natural pet supply store in Bozeman, Mont.

Originally reported on this blog earlier this year, the project by Ink Outside the Box is ongoing and changed slightly depending on the season. As the photos show, Ink Outside the Box embellishes the original images, printed on LexJet Simple Low Tack White Vinyl with an HP Designjet 35500 flatbed UV-curable printer, with removable bits and pieces that coincide with the season.

“We thought it would be a great idea to print ornamental images on a repositionable material to dress up that same image. Then, they can peel those off and save the materials for the following year,” says Justin Lind of Ink Outside the Box. “The material we use from LexJet is perfect, because of the consistency you get for the price. Every time I get a roll of material, one roll is the same as the next. I like the adhesive with the 24-hour cure that you can pull back up and stick back down again during application and then it sets within 24 hours.”

Lind adds that this particular project has helped loosen up the sign codes in Bozeman a bit. He says it’s simple economics.

The original window graphics project for Dee-O-Gee before the Christmas additions by Ink Outside the Box. The dog photos are by Loneman Photography in Bozeman.

“This one client has increased his walk-in business by 35 percent just by having those murals on his windows. We took this information to the city and told them that we’re trying to help businesses survive during tough times, and this helps the city’s tax base,” explains Lind. “The way we advertise now is so different than what we did even five years ago. The window graphic is a great solution because it’s right there, it tells a quick story of who you are and what you do, plus it’s economical.”