Instant Marketing with Inkjet at Ridinger Photo

Printing window displays for a photography studio

They say a picture is worth a thousand words, but what about one that’s six feet tall, almost four feet wide and glows? Mike Ridinger, owner of Ridinger’s The Art of Photography in downtown Lewiston, Idaho, says the big photos he printed to hang in his storefront were worth not only a thousand words, but likely created more than a thousand impressions.

Ridinger explains that the town of Lewiston hosted its annual Hot August Nights car show, blocking off downtown for hundreds of show cars, live music and other activities. Thousands of people came from all over for the event, and Ridinger was ready for them at his downtown studio with five big prints: three senior portraits and two family portraits.

Printing promotional displays for a photo studio“I like sitting in the studio and watching people come by to stop to look at them. They’re so big that people can’t help but look at them,” says Ridinger. “We also posted photos of the window displays on Facebook and we had 41 comments just yesterday.”

Ridinger says he took his cue from The Gap and its storefront marketing approach. To give the prints more life at night, Ridinger backed them with halogen lights, creating a glow that lures people to the windows.

“We use the heavier Sunset Photo eSatin Paper for the display prints in our studio, but for this we chose a more economical and thinner paper, LexJet 8 Mil Production Satin Photo Paper, for the window displays,” says Ridinger.

Ridinger framed the prints with four-inch baseboard molding, stained the molding, cut it to size and stapled them together. The bottoms of the frames rest on the floor and are balanced with fishing line strung from the ceiling to the tops of the frames.

“Inkjet printing is our way of immediate marketing. I love it because if we want to put something up right away, we can do these big-time prints: we pick out the images and I just lay them out and print,” says Ridinger.

Promotional displays with wide format inkjetRidinger adds that they’re in the process of re-doing all of their studio displays using Sunset Photo eSatin Paper and Sunset Select Matte Canvas. At any given time, he says, the studio features about 30 large wall portraits in three different themed areas: children, families and seniors.

Ridinger also has a display program where he pre-sells prints for half off in exchange for being able to use them as display prints in his studio for a certain time period. “We call the client to see if they’re interested. If they are, they get a nice print for half off, which pays for my in-studio advertising,” says Ridinger.

Documenting the Emperor’s River in Multiple Moments and Big Prints

When photographer Philipp Rittermann talks about his work, there’s one thing that becomes clear almost right away: passion. A passion that took him on multiple trips to China in the last two years, traveling and photographing the Grand Canal, creating an astounding collection of massive photos in his Emperor’s River project.

“It’s a self generated project that came about when I was invited to show my work in China at a photography biennale. That was my first excuse to go to China; I hadn’t had an opportunity before then. I decided that if I was going to go, I needed to educate myself about it. I came across multiple references to the Grand Canal and it seemed like something to follow. It’s just such a huge country and the Grand Canal would help define my direction; rather than wandering aimlessly for years, and still not really scratching the surface,” Rittermann explained.

The Grand Canal is the world’s largest water project, the beginnings of which date all the way back to 460 BC. “It’s historically, culturally, militarily and economically hugely important in China’s history,” Rittermann said in explaining his decision to follow the river for a combined 10 weeks. “I also figured it would take me through large cites, small cites, rural areas and everything in between, and that this would reveal a pretty comprehensive socio-economic cross section of eastern China today.”

Rittermann wanted to achieve something in these images that he is often fascinated with in photography. “It’s about how photography makes time visible in a way that I can’t experience it,” he explains, describing the technique of capturing and expanding a single moment in time.

Now is very short and it’s continuously moving, so we, as humans, can never see multiple moments next to each other; we are always in the Now. So by photographing multiple moments, and then putting them together I feel like I can open the curtain a little wider,” he says. “I make multiple passes across these scenes. If there is something interesting happening I might take three or four or five frames in that particular area of the image, and then later figure out which moment I want to reveal. It allows me to composite a time-picture of that scene.”

The collection of images is currently on display at The Museum of Contemporary Art in San Diego. “It was actually surprising that they wanted to show it. They were the last ones on my list in terms of probability, but the first ones in terms of desirability,” he explains.

In a few weeks the images will make their way to a gallery in San Francisco. “I would like it if the framed work never came back to me for storage,” Rittermann explained with a laugh, “because they are huge.”

It’s not an understatement either; the printed images are huge, some as long as 10 feet. But what’s even more striking about the photos, all printed by Rittermann on his Canon iPF8100 on LexJet Sunset Fibre Satin, is the incredible detail in each print.

Photographing China“They’re made out of multiple images which are fused together, so there really is a lot of resolution there. You can get your face right up to them and there is a lot to see. They don’t fall apart when you get up close,” he says. “It’s something I really enjoy about photography… That you can climb into an image and go for a walk in it. My requirement for myself is that I don’t put something on a wall that doesn’t hold up to that kind of scrutiny. There is nothing worse than walking up to an image that looks great at a distance, and goes to mush right in front of your eyes. That’s a letdown.”

Winner of iPad Drawing Has Big Plans for New Printer

Keith Fabry Inc., Richmond, Va., was one of five companies picked randomly to win a free iPad 2 with Wi-Fi and 3G in LexJet’s first-quarter printer promotion where everyone who bought a 42-inch or wider printer from LexJet received a $200 gift certificate and were entered into the drawing.

Inkjet printing photo metallic Canon printerOperations manager Ricky Shannon says the promotion was perfectly timed since the company was looking for a printer with which to attack the fine art reproduction market. Since its inception in 1958, Keith Fabry Inc. has always seized opportunity. The company was founded to focus on reprographics and when plotting went full color, Keith Fabry went full bore into that market.

Keith Fabry still does blueprint work, but the majority of its work is now concentrated on high-quality, full-color output with a 4×8 flatbed, a low-solvent printer and an older aqueous printer. It was time to upgrade and seize opportunity once again so the company bought a 44-in. wide Canon iPF8300 to make it happen.

“We’ve had the printer installed for a week or so and have printed some work on Sunset Hot Press Rag and Sunset Photo Metallic Paper. The prints look great and with the printer’s ability to do edge to edge printing and back trim to the print is a big plus for our workflow,” says Shannon. “That machine will mainly be a fine art and photo machine, as well as some high end museum work, and we’ll offer high-end Sunset photo and fine art papers on it. We’ve toyed with this market before, but didn’t have the proper hardware to pull it off. It’s a small investment for what you can re-sell prints. We expect it will pay for itself very soon.”

We’ll stay in touch with Keith Fabry and profile some of the more interesting projects the company prints in the future. Other winners of the iPad drawing included Banko Beverage Company, Dave Zerbe Studio, Wine & Beverage Merchants of W.V., and Mears Photography.