Adding Some “Pow” to the Party

When the marketing team at Margaritaville Resort Casino in Bossier City, LA, decided on a comic book theme for it’s 2016 New Year’s Eve party, they knew they were going to really give it some pow … and boom … and zing to make it all come together. So the creatives got to work.

IMG_9303“We have a graphic designer, and we gave him the gist of what we were going for,” says Christy Wood, Margaritaville’s advertising and publicity manager. “And then we let him run with it.”

The clever execution of the theme included caricatures of the casino directors and hosts turned into super heroes, villains and cartoon characters, event signage on walls, doors and floors, and tons of starbursts applied all around the 30,000 square-foot casino.

Are Your POP Displays Working as Hard as They Should?

In the world of point-of-purchase displays, graphics really have one job: Getting folks to break out the wallet. Executed correctly, they get the job done.

The bottling and hospitality industries have mastered the art of POP advertising with window graphics, cooler wraps, banners, shelf tags, backlit signs and more. With these tools, POP displays can deliver a variety of messaging tactics, including brand definition, sale promotions and event publicity. No matter what industry you’re in, there are plenty of lessons to learn from those who have perfected these types of displays.

Say It on Nearly Any Surface with panoRama Walk & Wall

Now available at LexJet: panoRama’s Walk & Wall, a textured, self-adhesive, non-slip vinyl that can be repositioned for your next tradeshow, floor, sidewalk or wall mural project.

Because it requires no lamination, panoRama’s Walk & Wall is a one-step solution for short- to medium-term indoor and outdoor applications.