Maximizing Space at Conventions and Conferences

11th Hour Business Centers, based in Orlando, Fla., knows how to build the brand of both the sponsors and the company’s convention center/hotel clients at the myriad of conferences and conventions that come to town in trade show heavy Orlando.

Using floor graphics for conventions and conferencesThe trick, especially with high end properties, is to give visibility to the sponsors of the show while maintaining the look of the facility where the show is being held. This is particularly crucial when there are multiple shows going on at the same time and at the same facility where it’s easy to lose the both the message and the messenger in a hodge-podge of inconsistent signage.

“We want the graphics to be representative of the property and meet the needs of each sponsor at the same time,” says Mark Jacques, director of print services for 11th Hour Business Centers. “We design a lot of the work and we focus on keeping it simple and understated while ensuring we communicate the message the client wants.”

An important way to differentiate the message of each sponsor, while making it consistent with the environment of the facility, is in the strategic placement of signage and finding ways to optimize the available space. 11th Hour Business Centers does this through the judicious use of floor, carpet, window, wall and pole graphics.

“As always, the convention industry is changing and evolving. Today’s conventions are focusing much more on creating a full-blown theme to life for their conferences. Converting a hotel shell into a visual storyboard is where meeting planners are going. They want these themes focused and heavily branded to ensure that the message of the event is creatively and visually illustrated,” says Jacques.

Window graphics for conventions and conferences

A recent example was the work the company did for SPIE (an international society for optics and photonics) and its sponsors, pictured here. 11th Hour Business Centers printed nine sponsorship floor graphics on LexJet Simple Indoor FloorAd laminated with LexJet Floor Gloss Laminate.

“If they’re expecting a tremendous amount of attendance we steer them away from floor graphics where they expect lines and lots of people gathering in one place simply because all that traffic will obscure the floor graphics. Instead, we recommend main thoroughfares where there will be a lot of people walking but not all bunched together,” says Jacques.

For the entryway window to the show, Jacques chose to use Indoor FloorAd here as well. He says it sticks well and then comes off easily after the show. For SPIE, the window graphic was 98 in. x 160 in. printed in two pieces on the company’s HP 60-in. Designjet L25500 latex inkjet printer.

Columns and walls were wrapped with Photo Tex for a repositionable and easily removed graphic in lieu of typical directional and information signage. “With the solutions available to us we have the capability of having signage in a lot of different and unique places, some of which we swap out on a daily basis. We can go in and pull off today’s schedule and put up tomorrow’s schedule in a matter of minutes. Our clients rely on us because we’re keeping their image in mind as we place and install the graphics, especially when there are other conventions going on in the same area,” adds Jacques. “When we do installations at one of our properties we guarantee we won’t cause any damage to the property, and if we do we pay for it. That gives us a definite advantage because we stand behind it.”

Weekly Update: Upcoming Shows for Graphics Providers and Photographers

Over the next few months there will be a trade show for just about any type of imaging work you do, whether you make signs, print or specify large format graphics, screen print, engrave or specialize in photography and photographic output. Moreover, all of the trade shows listed below offer continuing education and seminars on how to use your skills and capabilities to expand into other markets…

WPPI, Feb. 17-24, Las Vegas: Wedding & Portrait Photographers International (WPPI) will host its annual trade show and conference at the MGM Grand Hotel this year with more than 300 exhibitors and 75 speakers covering the full gamut of photography from capture to print and beyond. LexJet will live blog from the event with the latest news and items of interest from the show. Also, look for regular updates and show specials from LexJet reps Justin Craft and Michael Clementi at Stay tuned here at for more details on our Where’s Waldo (Craft/Clementi) and the special prizes and promotions available if you find them on the floor during the show as we get closer to WPPI.Special events graphics trade shows

FESPA Americas, Feb. 24-26, Orlando: FESPA, well known in Europe for its giant graphics trade shows, will come to America for the first time this year. Events at FESPA Americas include: Global Business Forum, Wide Format Print Shop Live!, Screen Masters Workshop, Digital Textile Conference, Wrap Cup Masters, Digital Debate at the Innovation Theater and more. Register online and you’ll get a free pass to the show.

The NBM Show, March 24-26, Austin, Texas: The NBM Show is an excellent venue to learn more about your graphics specialty and sample related markets, like screen printing and apparel decoration, engraving and vehicle graphics. The expanded education conference with more than 60 seminars begins Wednesday, March 23. The Austin show is the first NBM Show of the year, which will also travel to Indianapolis (June 9-11), Long Beach (Aug. 11-13) and Baltimore (Sept. 8-10).

ISA International Sign Exposition, April 28-30, Las Vegas: This annual giant expo produced by the International Sign Association may be a harbinger of the beginnings of an economic recovery as ISA reports that the number of exhibitors and pre-registered attendees is up sharply this year. The expo will feature 75 courses in business management, technical requirements and industry trends, as well as a number of special events, such as The American Wrap Star Contest (a Harley-Davidson Fat Boy will be given away in a sweepstakes drawing), a New Product Showcase and a Green Product Showcase.

Win a Free Trip to FESPA Americas in February

It’s a simple question: “What do you think 2011 holds for the wide format marketplace?” The best answer in 100 words or less to that question gets the FESPA Rock Star Treatment, which includes:

• One return flight to Orlando
• Transfers to and from Orlando International Airport and hotel
• One night accommodation at the luxury Peabody Hotel, Orlando
• Complimentary bottle of champagne
• One free delegate place to the Global Business Forum worth US $1,000
• Plus $500 cash to cover expenses

To register for a free visitor badge to FESPA Americas, being held in Orlando, Feb. 24-26, and to enter the contest go to The contest ends on Dec. 17, 2010.

LexJet Supports the Beer Industry of Florida at its Annual Conference

LexJet will be on hand at the Beer Industry of Florida’s Annual Conference in Orlando, Nov. 3-4 at the Ritz-Carlton, Grande Lakes.

There’s a full slate of activities at this year’s event, including a Welcome Reception with an array of craft and specialty beers; a Breakfast and Business Session with presentations by industry experts like Jim Koch, founder of Samuel Adams; a lunch and golf tournament at the Ritz-Carlton’s Greg Norman Signature Golf Course; Company Showcase tables in the Registration & Hospitality Hall; and a Reception and Dinner featuring Harry Schuhmacher, editor of Beer Business Daily.

For more information, contact Heidie Nesset at 850-222-8960 x1 or Also, call a LexJet account specialist and let us know if you’re planning on attending.