A year or so ago none of Colonial Beverage’s brands were being sold at the popular waterfront bar, Tipsy Seagull. The bar is less on the waterfront and is actually floating off the adjacent marina. It’s open about four months out of the year for thirsty boaters and others who pass by the marina.
Since that time, and thanks in part to the signs provided by its sign shop, Colonial Beverage not only sells its brands at the Tipsy Seagull but dominates at the point of sale.
Colonial’s sign shop manager, Tennyson Lacasio, just installed a number of signs at the floating pub touting the distributor’s brands, beer specials and upcoming special events. The big hit was the use of tabletop and bar top calendar-of-events graphics, printed on LexJet’s new Opaque AquaVinyl Removable PSA since the material can be easily applied and removed with little to no cleanup after removal.
“We had tried similar projects with vinyl that has a regular adhesive and the customer had to use special cleaners to get the residue off. They were looking for something less permanent,” explains Lacasio. “They’re pleased with these because they’re not see-through, they don’t need to make such a commitment to removing them and the graphics printed very crisp. It’s also a lot easier to apply than a typical vinyl.”
The tabletop prints pictured here will be replaced with full table wraps. Those wraps will also be laminated with LexJet 3 Mil Gloss UV Premium Low Melt so that the tabletops can be easily cleaned without having to remove the graphics.
For the time being they’re simply peeling off the graphics, cleaning the table and re-applying them. And, in case the pub’s customers decide to pick at them, Lacasio printed about 30 replacement graphics.
Lacasio also designed and created two double-sided A-frame signs printed on LexJet Extreme AquaVinyl w/ PSA and a 3′ x 24′ identity sign printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, laminated with LexJet 3 Mil Gloss UV Premium Low Melt and applied to Coroplast. Lacasio says the large identity sign can be seen from a bridge that’s a mile away from the floating pub.
