Though it may not seem quite like spring in certain parts of the country, the calendar says, “Yes, indeed, it is spring.” And so does Macy’s, which launched its Spring Flower Show last week in select cities.
An important component of the Macy’s Spring Flower Show is the art that decorates the spaces converted for the annual show within Macy’s stores.
At the Macy’s Chicago location, Lake Media Services Inc., owned by long-time print industry veteran Larry Cooke, was called upon to produce a background mural consistent with Macy’s Spring Flower Show campaign. The mural backs a low stage where demonstrations and presentations are held during the show.
Cooke turned to LexJet and his customer specialist Bryce Montisano to find the best method for producing the mural, something easier to apply than vinyl that would reproduce the mural to the same fidelity as the national campaign.
Montisano recommended LexJet Print-N-Stick Fabric because it has a bright-white base to ensure color pops and it has a repositionable adhesive that will also make the mural easy to pull off when the show is over.
“I took pictures of the wall, created the artwork and superimposed it on the wall so the client could see what it would look like. I then ran a swatch on Print-N-Stick that was 44″ x 80″ and put it on the wall for them to see and then went on with the rest of the printing,” explains Cooke.
The mural was printed in seven 44″ panels on Cooke’s Canon iPF8300 with a 1/2″ overlap between each panel included. Cooke hired an installer who taped the panels in place to ensure they lined up perfectly, and then applied them vertically. Cooke says the application went as smoothly as advertised and when the show is over it will be a breeze to remove them.
“I print a lot of smaller in-store signs for Macy’s, and I’m hoping Macy’s will do this type of work more often now that we’ve created a successful mural for them,” adds Cooke. “What Macy’s really likes about the material more than anything is that it has a nice matte surface that doesn’t reflect the light and distract from their graphics and their message. Also, we found that it was easy to cut with a razor without fraying.”